Harvard Business Review

OCTOBER 24, 2013

Whole Foods and other progressive retailers like Starbucks and Lululemon Athletica are increasingly shedding their national standards and conventions to achieve a more local brand image. In the words of its executive vice-president and chief merchandising and marketing officer, “This is really the year of localization.”.

Retail 8

Retail Merchandising Market Penetration Brand 8

Harvard Business Review

NOVEMBER 21, 2018

Second, Uber and Netflix appealed to a younger superconsumer before they entered the category, which caught the market leaders flat-footed. Now, platforms like AngelList, WeFunder, and Republic enable ordinary retail investors to participate in this stage of a company’s growth. index funds).

Real Estate 10

Real Estate Rate of Return Finance Innovation 10

Harvard Business Review

MARCH 2, 2012

From the beginning Pinterest has seemed like it should be useful to marketers, and the hype has only amplified companies' desire to be there and figure out who's the Pinterest customer and how to reach her (so far, it's predominantly her ). It's the online equivalent of that age-old female bonding ritual, the shopping spree.

Bond 14

Bond Media eBook Comparison 14

Strategy Driven

OCTOBER 31, 2023

Diversify your holdings across stocks, bonds, mutual funds, real estate, and other alternatives to reduce your risk exposure to any single asset class. Index funds offer diversified, low-cost exposure to stock markets, while speculative, highly volatile assets like cryptocurrencies and penny stocks should be avoided.

Tips 103

Tips Discount Budgeting Real Estate 103

Harvard Business Review

OCTOBER 20, 2015

Marketers have long known that stories capture consumers’ attention and they commonly weave storytelling into their marketing messages. In fact, while the total tourism market in Amsterdam grew 19 percent from 2009 to 2014, the Heineken Experience grew 143 percent. Consumers opt in. They are inherently social.

Brand 8

Brand Storytelling Trout Retail 8

Harvard Business Review

JANUARY 19, 2018

A sound economy, a booming stock market, and huge business tax cuts, the story goes, have convinced CEOs of companies flush with cash to distribute some of it to front-line employees. American Airlines said it would pay $1,000 to all 127,600 of its people, and Wells Fargo raised its base wage from $13.50 to $15 per hour.

Definition 8

Definition Company Succession Airlines 8

Harvard Business Review

DECEMBER 28, 2017

This is promising for a market formerly dubbed the “breadbasket of Africa.” ” Once one of Africa’s most developed markets – with a solid education system, good infrastructure, and a relatively large middle class – decades of mismanagement have cost Zimbabwe.

Banking 8

Banking First-mover Advantage Politics Finance 8

Harvard Business Review

MAY 31, 2018

market is held by buy-and-hold investors who are actually interested in the long-term value of the companies in which they’ve invested. These executives realized that creating a long-term bond of trust and integrity with your customers and employees sometimes means taking a hit in short-term profits.

CEO 8

CEO Short-term Long-term McKinsey 8

Harvard Business Review

AUGUST 5, 2014

Instead, the last few years have seen a proliferation of C-suite titles that include a component of marketing. This diversity reflects not only a deepening understanding of the connection between growth and customer satisfaction, but a much greater awareness of what marketing can do to help forge that bond.

P&L 10

P&L Banking Marketing Call Center 10

Harvard Business Review

MARCH 28, 2016

Promoting a single brand with a single campaign naturally makes for a more efficient marketing spend, but in today’s fragmented media landscape, the advantage is even more pronounced. But their effectiveness can be dampened when an existing market leader has pooled its resources and leverages the combined power of all of its brands.

Advertising 8

Advertising Brand Company Attrition 8

Harvard Business Review

AUGUST 3, 2017

New York–based Morgan Stanley, in business since 1935, has been known as one of the more human-centric firms in the retail investing industry. The next best action system at Morgan Stanley, then, is focused on three separate objectives — only one of which is common in the robo-adviser market.

System 8

System Short-term Industry Advice 8

Harvard Business Review

APRIL 16, 2013

Startups can tap the venture capital market. Corporations can go to the general capital markets by issuing stocks or bonds. I call this idea "innovation capital markets," and it''s a system that''s a hybrid of venture capital, general capital and corporate budgeting.

Company 9

Company Budgeting Entrepreneur Innovation 9

Harvard Business Review

MARCH 1, 2017

A cotton polo shirt retails for about $29.95 at The Gap; a guest who wears one may have very different expectations than the guest who shows up in a Brioni cotton-and-silk polo shirt, which retails for about $575. This investigation led the team to start thinking about what our guests wear and why they wear it.

Hotels 8

Hotels Fashion Budgeting Retail 8

Harvard Business Review

OCTOBER 10, 2011

Loro Piana is distributed globally in 22 countries and operates 135 retail stores, most of them directly owned. Thanks to its preferential access and local community bonds, Loro Piana buys 85% of Peru's production. The company's mission is to sell excellent products made from the best sources of raw material (wool and cashmere).

Brand 8

Brand Strategy Fashion Advertising 8

Harvard Business Review

SEPTEMBER 11, 2013

That phrase is increasingly shaping marketing decisions, and for good reason. What marketers should do. Consumers spent six times as much time on retailers'' apps in December 2012 compared with the previous year. Ad dollars should go to developing useful and relevant apps that bond customers with the brand. "Mobile first."

Advertising 8

Advertising Loyalty ROI Brand 8

Harvard Business Review

JUNE 20, 2014

But she also realized that the company needed to develop greater marketing muscle to drive a commercial transformation. As she put it, “Our markets are going through dynamic change. It must be marketing. And she put marketing in charge of an organization-wide growth program. Who should lead our transformation?

CEO 8

CEO Marketing Hotels Long-term 8

Harvard Business Review

SEPTEMBER 11, 2013

” That phrase is increasingly shaping marketing decisions, and for good reason. What marketers should do. Consumers spent six times as much time on retailers’ apps in December 2012 compared with the previous year. Ad dollars should go to developing useful and relevant apps that bond customers with the brand.

Advertising 8

Advertising Loyalty ROI Brand 8

Harvard Business Review

AUGUST 12, 2013

Or at least the market''s. Then there''s JC Penney, where Ackman''s push to remake the retailer under the leadership of former Apple Stores chief Ron Johnson has ended in red ink and recriminations. Which is more than be said of a lot of other financial-market endeavors. But he''s doing God''s work. Some are, some aren''t.

Hedge 8

Hedge Short-term Long-term Finance 8

Harvard Business Review

JULY 1, 2016

Perhaps he’s a sales whiz, a brilliant marketing strategist, or has great technical chops. Mark Scott, the chief marketing officer at Apixio, the digitized medical records company, has experienced his fair share of organizational changes over the course of his career. “We have a good relationship.”

Learning-by-Doing 11

Learning-by-Doing Career Case Study Energy 11

Harvard Business Review

DECEMBER 13, 2013

Then again, that’s sort of what Bogle’s been doing since 1974, when he took a crisis that was all about him — he’d been fired by his business partners — and somewhat inadvertently turned it into something that was about defending the interests of retail investors everywhere. So I’ll stick with Bogle.

Finance 8

Finance Crisis Motivation CEO 8

Harvard Business Review

FEBRUARY 7, 2014

When an organization is small enough that each member can have a personal relationship with every other, or at least recognize their faces and names, gathering everyone for regular meetings strengthens social bonds and bolsters the feeling that “we are one company.” But an intimate gathering with, say, 500 of your best friends isn’t feasible.

Venture Capitalist 8

Venture Capitalist Brainstorming Proposal CEO 8

Harvard Business Review

NOVEMBER 23, 2010

Those who are at work on Thanksgiving — even if it is virtual work online — can make special bonds with each other. Those who are at work on Thanksgiving — even if it is virtual work online — can make special bonds with each other. Second, reach out to the people youre with.

Guidelines 14

Guidelines Telecommunications Emotional Intelligence Balanced Scorecard 14

Harvard Business Review

MAY 14, 2015

The company’s executives said that to help finance the plan, McDonald’s would increase refranchising (turning company-owned restaurants into franchises), take on more debt (even at the risk of lowering its bond rating ), and find $300 million to cut in general and administrative expenses.

Price 8

Price Franchising Short-term CFO 8