Career Advancement

AUGUST 27, 2018

Innovation and ability to thrive under pressure were the other two key attributes she most wanted to play up. But your personal branding strategy will work in due time, if you’re persistent. Contact Joel, as your leadership coach , to help craft your own distinctive brand.

Brand 166

Brand Brainstorming Creativity Brand Management 166

The Horizons Tracker

AUGUST 21, 2023

On the other hand, downplaying CSR initiatives, a phenomenon known as “greenhushing,” can create the false impression that a company is indifferent to its impact on society and the environment, ultimately harming its brand. The path to becoming a conscientious company is not an easy one.

Company 75

Company Ethics Brand Brand Management 75

N2Growth Blog

APRIL 20, 2010

The preceding description paints the perfect illustration of why branding is one of my favorite topics…It is complex. Unless you are a very large enterprise it is unlikely that you have the time, money, staffing, or external professional relationships to execute a brand management strategy such as the one outlined above.

Brand 271

Brand Blog How To Public Relations 271

In the CEO Afterlife

FEBRUARY 26, 2012

As a 23 year-old Macleans Toothpaste Brand Manager in 1970, my colleagues and I competed against powerhouses P&G, Colgate and Unilever. You be obsessed with innovation. My business career is characterized with a bunch of David versus Goliath encounters. Wherever I went, the major competitor was 20 times larger.

Creativity 240

Creativity Brand Management Marketing Resistance 240

In the CEO Afterlife

JULY 26, 2016

Early in my career, when I worked for a couple of big companies in brand management, I joined my colleagues in nodding to the notion of taking a step back. Many were already in leadership positions or on a fast track to a higher rung on the corporate ladder. How to Slay Goliath. In that company, I learned how to slay Goliath.

Brand 100

Brand Learning-by-Doing Brand Management Proposal 100

In the CEO Afterlife

APRIL 28, 2012

In the early days of my 40 year business career, I was lucky to work under two gentlemen who instilled several critical success factors that guided me from Brand Manager to CEO. At the risk of this blog appearing as an advertorial for Harvard, I’ll gladly admit that Harvard Business Review was my favorite management resource.

Mentor 228

Mentor Advertorial Kotter Hamel 228

Skip Prichard

SEPTEMBER 24, 2019

These are the people who will turn things around, lead the organization to innovate, and drive through challenges. Over the past 27 years of my career in marketing, brand management and executive search + coaching, I’ve found time and again that organizations have blind-spots when hiring talent. That’s right. In the U.S.

Emotional Intelligence 73

Emotional Intelligence CTO Stress Exit Strategy 73

LDRLB

MARCH 12, 2012

As a 23 year-old Macleans Toothpaste Brand Manager in 1970, my colleagues and I competed against powerhouses P&G, Colgate and Unilever. The secret to thriving against mega-company competition comes down to leadership of three potent armaments – strategy, creativity, and culture. You be obsessed with innovation.

How To 95

How To Brand Management CEO Strategy 95

Lead Change Blog

DECEMBER 17, 2015

And, it is the dream of every brand manager. The concept of brand in this country started in the west with the branding of cattle. Three principles characterize those organizations that elevate “trust in a brand” to “love for a brand”—inclusion, generosity, and honesty. Cattle shared open grazing range.

Brand 150

Brand Airlines Wilde Tools 150

LDRLB

MARCH 12, 2012

As a 23 year-old Macleans Toothpaste Brand Manager in 1970, my colleagues and I competed against powerhouses P&G, Colgate and Unilever. The secret to thriving against mega-company competition comes down to leadership of three potent armaments – strategy, creativity, and culture. You be obsessed with innovation.

How To 111

How To Brand Management CEO Resistance 111

In the CEO Afterlife

JULY 24, 2011

Leadership. by John • July 24, 2011 • Branding , Marketing • 3 Comments. The original concept, created by Art Director Geoff Hayes in a bathtub, and perpetuated by several creative notables, has managed to stand the cruel test of time and create the 3 rd largest-selling liquor brand on the globe.

CEO 100

CEO Advertising Brand Creativity 100

In the CEO Afterlife

AUGUST 1, 2011

Leadership. Old Brands. by John • August 1, 2011 • Branding , Marketing • 0 Comments. I realize I’ve been around a long time whenever I reminisce about the brands I was associated with in my early career. Yes, one can extend the declining life cycle of a brand with cosmetic surgery. Leadership.

Brand 170

Brand CEO Stage-Gate Marketing 170

In the CEO Afterlife

AUGUST 1, 2011

Leadership. Old Brands. by John • August 1, 2011 • Branding , Marketing • 0 Comments. I realize I’ve been around a long time whenever I reminisce about the brands I was associated with in my early career. Yes, one can extend the declining life cycle of a brand with cosmetic surgery. Leadership.

Brand 131

Brand CEO Stage-Gate Marketing 131

Coaching Tip

APRIL 29, 2011

For example, when a global brand manager and a local sales organization share responsibilities, and are rewarded for working together, they will fight for their interests so that both the global brand and the local market are addressed. Why talent at the top doesn’t notice bad design while talent in the middle suffers. “

Development 112

Development Bureaucracy Globalization Middle Management 112

Harvard Business Review

FEBRUARY 22, 2024

In the modern competitive business environment, innovative social initiatives offer a unique avenue for growth, customer loyalty, and employee engagement, often overlooked by organizations. These programs not only revitalized brand images and increased public trust, but also significantly boosted sales and customer engagement.

Brand 27

Brand Execution Customer Loyalty Loyalty 27

Building Personal Strength

APRIL 4, 2011

Back then I'd occasionally contract as an adjunct trainer for the Center for Creative Leadership (CCL). One of their first course offerings in La Jolla was the "Targeted Innovation" course, and they wanted my help. Three of the participants happened to be brand managers from Mobil. Their problem?

Creativity 81

Creativity Brand Management Participative Course 81

thoughtLEADERS, LLC

DECEMBER 16, 2019

When you talk about branding, you are talking about constant change. This fast-paced environment leaves brand managers with no choice: they need to favor SPEED over perfection. When innovation is a key element in the industry, processes must be faster. That is, if they want to succeed. Especially when launching products.

Marketing 11

Marketing Brand Management Brand Environment 11

In the CEO Afterlife

AUGUST 6, 2013

So, wouldn’t you expect a heck of a lot more corporate attention to commercial brands? Wouldn’t you expect greater care in stewarding brand presence, personality, positioning, single-mindedness, and strategic consistency? Wouldn’t you expect more innovation? Some companies brand exceedingly well. That’s an understatement.

Brand 260

Brand P&L Human Resources Brand Management 260

Strategy Driven

AUGUST 19, 2011

This U-turn must begin with you, the owner or senior manager, declaring war on yourself. It identifies your company’s red flags, and provides a powerful and innovative methodology to transition from failure to flourish. Rudderless Leadership. What do I mean by this? In the vacuum this creates, complacency takes hold.

Marketing 50

Marketing Objective Short-term Discount 50

Strategy Driven

OCTOBER 29, 2012

What are you doing to innovate it? Apple is the classic example of a brand, with products that back it up. They don’t have to talk about their competition – Apple is the innovator. Are you the dominant brand? Create internal excitement about innovation and new ideas. And they do it at their price. Are you Amazon?

Brand 50

Brand Reputation Customer Loyalty Industry 50

Harvard Business Review

JUNE 4, 2018

Thoughtfully managed, recommendations can prove far more valuable to marketers than for the customers they ostensibly serve. Calendar managers visually and acoustically suggest scheduling options and priorities. That makes simple and engaging user experience design for management key. That’s the design goal.

Engineering 8

Engineering Marketing Advertising Brand Management 8

Harvard Business Review

JUNE 6, 2013

First, other global firms have a deep bench of seasoned brand strategist supported by rich and varied set of brand management systems and tools that are lacking in Chinese firms. Both are largely based on the brand management effort pioneered by P&G some 75 years ago and extended by the many P&G progeny.

Brand 8

Brand Globalization Brand Management Long-term 8

N2Growth Blog

JUNE 11, 2010

Good luck [link] mikemyatt Hi Robbie: Well said…with leadership that has a world view like yours there is little doubt as to why you've achieved such success. I created a successful language school in the 70s, the old way, of course, literally, physically knocking on corporate doors and asking to speak to the training manager.

Media 407

Media Influence Blog Real Estate 407

In the CEO Afterlife

OCTOBER 17, 2011

Leadership. The CEO as Chief Brand Custodian. by John • October 17, 2011 • Branding , Human Resources , Leadership , Marketing , Strategy • 3 Comments. Never in the history of marketing has there been so much talk about branding. Wouldn’t you expect more innovation? In the CEO Afterlife.

Brand 168

Brand CEO Stage-Gate SWOT 168

Harvard Business Review

JANUARY 23, 2014

A few years ago Dave Ulrich, a management thought leader from the University of Michigan, made a comment I found both insightful and profound: “ Every leader needs to have a model of organization design.” An effective organization design model guides a manager in answering five fundamental questions in a thoughtful and well-integrated way.

Ulrich 8

Ulrich Cost Efficiency Consultative 8

Harvard Business Review

JULY 24, 2014

A brand can’t just be a promise; it must be a promise delivered. And brand stewardship can no longer be under the exclusive purview of marketing departments and brand managers. Brands may drive communications activities, but little else. Smart companies form brand councils to meet this leadership imperative.

Brand 8

Brand Strategy Advertising Brand Management 8

Harvard Business Review

NOVEMBER 1, 2013

For that reason we advocate an alternative: the partnership model, which relies on shared leadership among hospitals, insurance plans, and medical groups. This is the leadership structure needed to improve physician performance and overcome the tendency of doctors to try to maximize their individual compensation. Making the Model Work.

Organization 8

Organization Chief Executive Officer Health Care Insurance 8

Harvard Business Review

FEBRUARY 16, 2011

But the CEO who took first place this year was singled out for what seems to be an entirely new and noteworthy type of leadership. Netflix's Reed Hastings snagged the top slot for his ability to successfully manage a winning business while launching and driving its competitor (in his case, Internet-based movie rentals) with equal zeal.

Parcell 12

Parcell CEO Airlines Trends 12

Harvard Business Review

APRIL 8, 2015

As the projector bulb warmed up for the ritualized theater of yet another senior management meeting, Gerstner walked to the front of the room, turned off the machine and said, as politely as he could: “Let’s just talk about your business.” The workshop did not include a single PowerPoint slide or digital simulation.

Team 8

Team Supply Chain Workshop Drucker 8

In the CEO Afterlife

APRIL 10, 2011

Leadership. Sixty-five innovative operations - four in the state of California alone. EA says that would stifle innovation. The leaders of these companies aren’t ‘managing the store’; they’re building new stores. The leaders of these companies aren’t ‘managing the store’; they’re building new stores. Bottom line?

CEO 170

CEO Advice Company Competitive Advantage 170

In the CEO Afterlife

JUNE 8, 2016

Years later, it took on bigger players by introducing new innovative packaging to the market, and subsequently carving out a double-digit share when few thought it could be done. And everyone is trying to climb to the top of that to get ahead,” explains Heather Fadali, senior brand manager for coffee at Kraft Heinz, Nabob’s parent company.

Brand 100

Brand Brand Management Advertising Management 100