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Brand Exposure

N2Growth Blog

Have you figured out how to apply the laws of scarcity to brand management? While a brand without exposure is not much of a brand, I consistently find that brand exposure is an aspect of brand management that is all too often overlooked as a success metric.

Brand 382
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Unexpected Leadership Lessons that Mobsters Can Teach Lawful Leaders

Leading Blog

We discovered through a rigorous analysis applying 70 years of Nobel-prize winning economics that Mobsters have leadership teams and structures that enable their success despite continuous efforts to disrupt them. Relentless offers five transformative leadership lessons that leadership training programs must incorporate and promote.

P&L 323
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Discover Your CEO Brand - book review

CEO Blog

I have been thinking a lot lately about my brand - specifically, my CEO brand. Some parts of my brand may not serve me as well as they once did. So of course I turned to a book. Discover Your CEO Brand - Secrets to Embracing and Maximizing Your Unique Value as a Leader by Suzanne Bates. I enjoyed the book.

Brand 133
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Becoming an Industry Thought Leader

Lead Change Blog

“Thought leadership” is a term used regularly in modern business, but it’s also easily dismissed as another marketing buzzphrase that’s best ignored. Work on your personal brand. However, if you’re active on social networking platforms such as Facebook or Twitter, you’re already building your own personal brand.

Industry 186
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The Surprising Truth About Leadership

Lead from Within

There’s a common thread in top leadership that surprises most people—and in some cases makes them rethink what they know about leadership. T he ability to make a decision quickly and without waffling is one of the keystones of leadership. The Leadership Gap: What Gets Between You and Your Greatness.

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Is Your Leadership Creating an Energy Crisis?

The Practical Leader

One morning, I asked a group of very quiet participants a series of questions about their organization’s climate and leadership effectiveness. His observation points to a big leadership problem, “The opposite of love is not hate, it’s indifference. Brand management is an inside job. This was going nowhere fast.

Energy 52
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Got Workplace Gossip? Powerful Phrases to Stop Workplace Gossip Before It Spreads

Let's Grow Leaders

Of course, the last thing I needed as I was working to establish credibility in my new role overseeing 110 stores, with limited sales experience was a bunch of distracted store managers trying to figure out if their new boss was getting in on with a direct report. As you know my reputation as a is really important to me.

Power 291