Strategy Driven

SEPTEMBER 24, 2021

Organic growth occurs when you expand from within by getting more clients, offering new products and increasing output while solely relying on your own resources. A company gains access to new markets by taking over or fusing with other businesses. Create a Strong Brand. Thus, getting the best results.

Organization 85

Organization Brand Word of Mouth Marketing Marketing 85

Women on Business

DECEMBER 8, 2010

How endearing is your brand to your customers? What do you your customers believe and understand about your brand? Using “Buddy the Elf” as an example for the four steps to brand building, this week we’ll discuss steps three and four: developing brand identification and meaning, and developing relationships with customers.

Brand 237

Brand Press Release Discount Loyalty 237

Modern Servant Leader

MARCH 19, 2013

Before social media, traditional marketing roles emphasized push responsibilities. Most marketers focused on advertising, promotions and creating awareness through disruption of unrelated content. With the emergence of social media technologies , this responsibility shifts from mostly push to mostly pull (inbound) marketing.

Media 206

Media Public Relations Human Resources Quality 206

In the CEO Afterlife

AUGUST 1, 2011

Old Brands. by John • August 1, 2011 • Branding , Marketing • 0 Comments. I realize I’ve been around a long time whenever I reminisce about the brands I was associated with in my early career. Maxill apparently has plans to resuscitate Ipana as a “retro brand” in the professional dental market.

Brand 131

Brand CEO Stage-Gate Marketing 131

In the CEO Afterlife

JANUARY 22, 2015

Branding has flourished big time—we have product brands, service brands, country brands, political brands, cause-related brands, even cultural brands. In this post I want to help those of you who are keen to create your personal brand. To do that, you’ll need a brand strategy.

Brand 100

Brand Strategy How To Constraint 100

In the CEO Afterlife

DECEMBER 7, 2014

To rise from the ashes, our young management team made several tough sacrifices to transform a multi-product, multi-brand operation from generalist to specialist. According to Bob Olodort, the product designer of the recently launched Ditto notification wearable device, Samsung is snagged in the complexity web.

Human Resources 183

Human Resources Restructuring Competitive Advantage Marketing Strategy 183

Chartered Management Institute

SEPTEMBER 22, 2012

In our knowledge economy, what would you say your brand is all about? Seth Godin regards a brand in our modern age as a set of expectations, memories, stories and relationships, which when taken together account for the decision of our customer to buy our own product/service over our rivals. They are the ones that own it.

Brand 94

Brand Godin Guidelines Human Resources 94

Women on Business

JANUARY 17, 2011

The same principles apply to e-marketing: before rolling out a campaign to a large audience, test it on a small one. How does their e-marketing supplement their traditional marketing? Create a Benchmark Traditional direct marketing always uses a control piece as the benchmark, generally with an A/B split test.

Marketing 162

Marketing Press Release Direct Marketing Discount 162

The Practical Leader

DECEMBER 9, 2020

We assume that happy customers reduce ongoing service costs and lower sales/marketing costs through referrals, viral word of mouth, positive ratings, and raving social media fans. ” Many companies entice buyers with special offers, social media campaigns, branding, and other expensive sales and marketing programs.

McKinsey 124

McKinsey Human Resources Insurance Cost 124

ExactHire - Leadership

FEBRUARY 24, 2022

The expectations business leaders place upon their human resource departments are increasing. Of course, human resource professionals came into their roles with a higher calling: cultivating the company’s human capital, its employees. The times have caught up with the nobler side of human resources.

Tips 98

Tips Human Resources Software Training 98

HR Digest

NOVEMBER 26, 2023

Image credit – Freepik Benefits of Having HR as a Strategic Partner HR as a strategic partner can mean many different things for an organization according to the area it invests the resources in. Automation is the future of every industry and human resources is no different.

Strategic Planning 98

Strategic Planning Reputation Long-term Human Resources 98

HR Digest

MARCH 10, 2021

Employer Branding. A key element that shapes an employer brand is its Employee Value Proposition or EVP. A key element that shapes an employer brand is its Employee Value Proposition or EVP. An EVP integrates employee engagement programs with the company’s branding to attract and retain skilled candidates.

Trends 139

Trends Emotional Intelligence Diversity Reputation 139

In the CEO Afterlife

APRIL 17, 2011

by John • April 18, 2011 • Branding , Marketing • 0 Comments. Here’s a rather fascinating little anecdote about a very famous global brand, Toblerone. In the late 80′s, a merger with Tobler-Suchard brought this wonderful brand into my product portfolio when I led Jacobs Suchard Canada (Nabob Foods).

CEO 204

CEO Brand Brand Management Human Resources 204

Strategy Driven

JULY 2, 2020

Marketing. A great marketing strategy plays a key role in setting a business up for success. It generates brand awareness, consumer loyalty, and, of course, assists in maximizing conversions to boost that all-important bottom line. The right marketing technology can help a business to reach its full potential.

Technology 87

Technology CRM Software Marketing 87

In the CEO Afterlife

JULY 10, 2011

Green Company, Red Products, Black Ink. The Houweling’s brand is expanding its distribution amongst grocers who value quality and sustainability. Formerlife: CEO of Jacobs Suchard (Nabob, Kraft), Strategy/Branding Consultant. Human Resources. link] #branding #marketing #advertising #design Follow Me on Twitter.

CEO 112

CEO Productivity Products Company 112

In the CEO Afterlife

SEPTEMBER 26, 2011

by John • September 26, 2011 • Human Resources , Leadership • 3 Comments. That’s why new product research is often highly misleading. Same with complaints about existing products/services. Formerlife: CEO of Jacobs Suchard (Nabob, Kraft), Strategy/Branding Consultant. Human Resources.

CEO 256

CEO Human Resources Library Brand 256

In the CEO Afterlife

NOVEMBER 20, 2011

by John • November 20, 2011 • Branding , Leadership , Marketing , Strategy • 4 Comments. Michael Jackson , the theme to “Billie Jean” and a phenomenal blend of marketing and entertainment drove the Pepsi brand to the pinnacle of contemporary culture. So, what are Pepsi’s marketers doing to revitalize it?

CEO 242

CEO Advertising Brand Marketing Strategy 242

HR Digest

MARCH 12, 2020

Are you seeking career growth in human resources? If you want to follow a career in human resources, there are many options open to you. You can pursue the traditional role and become a human resource executive responsible for hiring, firing, onboarding, employee management, and engagement. HR Consultant.

Career 87

Career Human Resources Outsourcing Compliance 87

In the CEO Afterlife

AUGUST 5, 2015

In Theodore Levitt’s The Marketing Imagination , the renowned marketing professor said there was no such thing as a commodity, only people who think like commodities. Differentiation is still the name of the marketing game. Distinction in service, image and promise allows a brand to occupy a piece of a customer’s busy mind.

Brand 100

Brand Airlines Bottom-up Marketing 100

In the CEO Afterlife

DECEMBER 11, 2011

by John • December 11, 2011 • Branding , Leadership , Marketing , Strategy • 1 Comment. I was Nabob’s VP of Marketing, a 32 year-old disciple of an excellent turnaround CEO – a fellow by the name of Hugo Powell who eventually moved on to Interbrew (now Anheuser-Busch InBev ) as CEO. In the CEO Afterlife.

CEO 201

CEO Advertising Franchising Brand 201

In the CEO Afterlife

APRIL 24, 2017

The seemingly more attractive (and logical) option is to do more and more – the theory being the more markets, products, and businesses a company engages in, the better the results. Mired in the complexity of an unrelated product line, Campbell’s leaders keep plugging along trying to do more of the same, only better.

Company 177

Company Apparel Competitive Advantage Long-term 177

In the CEO Afterlife

SEPTEMBER 6, 2011

by John • September 6, 2011 • Human Resources , Leadership • 1 Comment. My regret is that I did not free up my other hip for Human Resources, a group of eager young managers at the rear of the functional pecking order. After all, I had come up through the marketing ranks. Marketing is important.

CEO 162

CEO CFO Human Resources Real Estate 162

N2Growth Blog

AUGUST 9, 2010

All business (for profit or not) provide goods, services, or intellectual property/capital to a market (or markets) for some form of consideration. What about competing against the innovation of others that could cause the obsolescence of your product or service?

Blog 305

Blog Brand Depreciation CEO 305

In the CEO Afterlife

MARCH 1, 2016

Thirty-five years ago at a ceremony in Vancouver, BC, I accepted AMA’s Marketer-of-the-Year Award on behalf of Nabob Foods. This company earned that honor by re-staging a tired coffee brand with innovative packing technology and breakthrough advertising. As marketers well know, unfilled needs create opportunities to meet the need.

Brand 100

Brand Competitive Advantage Marketing Strategy CEO 100

In the CEO Afterlife

NOVEMBER 13, 2011

by John • November 13, 2011 • Branding , Life , Marketing • 5 Comments. They probably haven’t figured him for a good marketer. The last and final display offers the brand pay-off. He’s making a living by following the 4 P’s of Marketing. His Product is entertainment. Human Resources.

Brand 245

Brand Merchandising Entrepreneur Audience 245

HR Digest

NOVEMBER 4, 2023

Amidst their country’s tech talent shortage, HP Indonesia is doing its best to focus on its employee retention instead of acquisition efforts, according to Human Resources Online. While it can feel like a localized issue, such market changes are just as possible in U.S.

Process 59

Process Attrition Trends Training 59

HR Digest

JANUARY 26, 2022

The main intention must be the proper presentation of the brand and adequate product and service promotion. Human Resources Specialist. Human resources specialists are responsible for recruiting staff, developing training programs, educating employees about benefits, and orienting new employees.

Public Relations 52

Public Relations Press Release Human Resources Media 52

In the CEO Afterlife

JUNE 7, 2012

The quality of the product was outstanding. The branding wasn’t nearly as good. So I approached the maker and negotiated a deal whereby they would produce for me under a brand that I would create for a niche market – the tourist and gourmet trade. I soon learned that I had no option. In Canada, GS1 is a monopoly.

Niche Marketing 206

Niche Marketing Brand Retail Company 206

In the CEO Afterlife

SEPTEMBER 12, 2011

by John • September 12, 2011 • Human Resources , Leadership , Strategy • 4 Comments. How is it possible for three months of crisis management ineptitude to occur in an organization the size of BP with a product as environmentally toxic as oil? Human Resources. In the CEO Afterlife. Main menu Home.

Crisis Management 268

Crisis Management Crisis CEO Management 268

Engaging Leader

MAY 2, 2014

In episode 1, Jesse and his colleague Terry Sherwood defined workforce health engagement as improving the knowledge, decision-making, and behaviors of employees, their families, and organizational leaders to optimize health outcomes, control medical costs, and enhance workplace productivity.

Health Care 149

Health Care Human Resources Metrics Cost 149

In the CEO Afterlife

JULY 16, 2015

From as far back as my days in brand management, I have held a deep affection for strategy. And when a brand or company’s positioning blurs, customers become confused. Strategies that emerge from consciously passing on certain markets, products, and brand benefits improves performance because they tell you what not to do.

Strategy 100

Strategy Brand Brand Management Marketing 100

leaderCommunicator

SEPTEMBER 25, 2012

billion lost in market value – in one day. IBM offers a best practice example of this principle at work, taking the concept of brand promise a step further. This Brand System is necessarily inclusive of corporate culture. So, the fusion of brand and culture. The cost to Goldman was $2.15

Brand 141

Brand Reputation Human Resources Brand Management 141

In the CEO Afterlife

AUGUST 29, 2011

by John • August 29, 2011 • Human Resources , Leadership , Strategy • 2 Comments. There are all sorts of strategies in today’s business – at the top is corporate strategy, followed by a slew of functional and sub-functional strategies ranging from marketing to waste management. In the CEO Afterlife. Leadership.

Strategy 131

Strategy CEO Company Competitive Advantage 131

In the CEO Afterlife

FEBRUARY 26, 2012

As a 23 year-old Macleans Toothpaste Brand Manager in 1970, my colleagues and I competed against powerhouses P&G, Colgate and Unilever. Clout allows these giants to grow, but there is absolutely no reason why a smaller player cannot become a market leader within their chosen market(s).

Creativity 240

Creativity Brand Management Marketing Resistance 240

Modern Servant Leader

NOVEMBER 1, 2012

In the training, point out the basics, such as: Relevant social media posts on your company, brand, products and services. These are often found in Support, Marketing and Human Resource departments. On the other hand, what if a marketing campaign starts to go viral on social media channels? Specialists.

Media 195

Media Training Case Study Human Resources 195

Engaging Leader

APRIL 24, 2014

In episode 1, Jesse and his colleague Terry Sherwood defined workforce health engagement as improving the knowledge, decision-making, and behaviors of employees, their families, and organizational leaders to optimize health outcomes, control medical costs, and enhance workplace productivity.

Health Care 127

Health Care Human Resources Metrics Cost 127

In the CEO Afterlife

DECEMBER 31, 2011

I began blogging about leadership, strategy, marketing and life last February. My fascination isn’t my productivity; rather, it is the source of the idea. You’re Not a Real Marketer until You Create a Brand [link]. Brand Managers inherit brands and manage existing franchises.

Blog 222

Blog Mission Statement Strategic Planning Brand 222