Leading Blog

SEPTEMBER 2, 2019

William Ammerman states in The Invisible Brand , “ AI will play an increasingly important role in our lives in the years ahead as marketers turn vast amounts of computing power to the problem of influence people’s decisions.”. As a business, the challenge is how to best use this technology to promote ideas and products.

Brand 276

Brand Forrester Influence Advertising 276

Rich Gee Group

DECEMBER 29, 2023

These technologies can streamline operations, enhance customer experiences, and provide insights that drive strategic decisions. From reducing carbon footprints to ethical sourcing, integrating sustainable practices can enhance brand reputation, drive customer loyalty, and even open new markets. article) 4. article) 5. article) 7.

Strategy 195

Strategy Succession Agility Customer Loyalty 195

N2Growth Blog

JANUARY 11, 2024

The Evolving Role of the CMO Previously, a Chief Marketing Officer’s or CMO role mainly involved traditional marketing activities like brand management, public relations, and market research. However, recent technological advancements and industry shifts have expanded and evolved this role significantly.

Creativity 235

Creativity Business Objectives Marketing Trends 235

Strategy Driven

FEBRUARY 22, 2023

Technology is playing an increasingly important role in people’s lives, both personally and professionally. As a female entrepreneur, it is essential to understand the capabilities of technology in order to connect with customers and cultivate meaningful relationships.

Technology 108

Technology Entrepreneur Customer Loyalty Audience 108

N2Growth Blog

JULY 8, 2022

The evolution of new technologies and the COVID-19 pandemic have greatly influenced consumer habits worldwide, consumers are becoming more demanding, and companies are working on efficiencies to offset the negative impact of inflation on their P&Ls. Physical skills are steadily declining as automation technologies become more advanced.

Trends 368

Trends Agility CEO Chief Executive Officer 368

N2Growth Blog

JANUARY 23, 2024

Talent Trends: Emerging Leadership Skills for the Future The continual development of digital technology and automation in today’s corporate world demands a new paradigm in leadership. In the digital era, one of the most valuable skills a leader can possess is digital literacy.

Trends 235

Trends Execution Emotional Intelligence Leadership Styles 235

N2Growth Blog

DECEMBER 8, 2023

The CCO works closely with executive teams to define the company’s commercial path, making pivotal decisions about brand positioning, market competition, and revenue growth. This role requires an intrinsic understanding of the company’s product or service and customer base.

Trends 366

Trends Business Model Execution Marketing 366

The Horizons Tracker

FEBRUARY 27, 2023

For instance, a study from KU Leuven University and the European Central Bank found that large companies do understandably innovate more often and more successfully than SMEs. In relative terms, this may be a small number, but when set against the 20 million or so SMEs operating across Europe, it’s a vast number of innovative firms.

Engineering 130

Engineering Innovation Incubator Open-book 130

N2Growth Blog

JANUARY 23, 2018

Digital technology continues to transform both the retail and consumer experience. To stay competitive, brands must innovate and transform. That transformation requires adopting new digital technologies in every aspect of business — from product design and operations to customer service and marketing.

Innovation 210

Innovation Strategy Competitive Advantage Incubator 210

N2Growth Blog

APRIL 25, 2024

Organizations often voice lofty ideals as a part of their branding efforts, but tangible progress comes when concrete measures are followed. Businesses must understand that unaddressed subconscious bias has the potential to create fissures in corporate harmony, disrupt teamwork, and impact overall productivity.

Diversity 235

Diversity Short-term Environment Letter 235

The Horizons Tracker

JULY 4, 2022

The authors explain that the use of things such as brand extensions and co-branding can provide access to interesting new markets. They suggest that while co-branding is far from a new thing, precious few studies have been done into the benefits of it, especially between brands from different product categories.

Brand 105

Brand Proposal Sports Marketing 105

N2Growth Blog

JANUARY 16, 2011

Have you figured out how to apply the laws of scarcity to brand management? While a brand without exposure is not much of a brand, I consistently find that brand exposure is an aspect of brand management that is all too often overlooked as a success metric.

Brand 382

Brand Brand Management Blog Media 382

The Horizons Tracker

OCTOBER 4, 2022

The HIMSS healthcare event is branded as the place to learn what the future of healthcare might have in store. It features a wide range of startups and larger technology companies and provides a range of visions for the future. Of course, this assumes that technology is the most important factor in the transformation of healthcare.

Innovation 97

Innovation Technology Incubator Entrepreneur 97

N2Growth Blog

OCTOBER 23, 2023

With the constant advancements in technology and research, businesses in this sector require leaders who possess a deep understanding of the scientific landscape and the business acumen to drive growth and innovation. The life sciences industry is known for its unique challenges in recruiting and hiring.

Execution 437

Execution Strategy Compliance Industry 437

Strategy Driven

AUGUST 8, 2023

An efficient fleet is a crucial cornerstone of any logistics-based business, and maximizing productivity while keeping costs under control can directly translate into increased profits. This article outlines seven key strategies to enhance your fleet’s productivity while economizing your operations.

Productivity 105

Productivity Products Outsourcing Efficiency 105

N2Growth Blog

OCTOBER 24, 2023

This can result in longevity, higher job satisfaction, increased productivity, and better overall performance in finance leadership roles. From regulatory changes to technological advancements, staying abreast of these developments is crucial for both finance organizations and executive search firms.

Finance 411

Finance Execution Leadership Long-term 411

Strategy Driven

NOVEMBER 27, 2020

Whether you’re a new brand starting out or an established brand in need of a makeover, a clear brand strategy is always necessary to ensure that your message is clear, and strategy is consistent and effective. Below are some of the key aspects you need to premise when developing your brand strategy or rebranding project.

Brand 107

Brand Strategy Development USP 107

Great Results Team Building

OCTOBER 12, 2023

Conference planners want to provide insights on various topics, based on their scurrent challenges or upcoming event theme – and there are many subjects that might be a good fit. And your conference’s impact will extend well beyond their session.

Conference 229

Conference Audience Diversity Ryan 229

Strategy Driven

APRIL 22, 2024

CES measures customers’ efforts to accomplish a task, such as purchasing, resolving an issue, or obtaining product support. This score is a predictor of customer loyalty, as studies have shown that the easier it is for customers to interact with a brand, the more likely they are to return and become advocates for the company.

Loyalty 109

Loyalty Customer Loyalty Metrics Brand 109

Strategy Driven

MARCH 19, 2024

Amidst a competitive commercial seascape with endless customer options, smart businesses turn to technology-driven solutions to ensure they stand out. Benefits range from tailored discounts to exclusive early access to new products, all contributing to building a customer-brand rapport that is tough to disrupt.

Loyalty 95

Loyalty Brand Marketing Strategy Marketing 95

Strategy Driven

MARCH 15, 2024

The digital age has transformed the way businesses operate, necessitating a shift in talent management strategies to keep pace with technological advancements and the evolving workforce. Embracing Technology in Recruitment The first step in effective talent management is leveraging technology to streamline the recruitment process.

Talent Management 88

Talent Management Management Agility Diversity 88

Strategy Driven

JANUARY 18, 2024

With emerging technologies, shifting consumer behaviors, and dynamic market trends, staying ahead of the curve is more crucial than ever for online businesses. In 2024, more e-commerce platforms are integrating AR features, allowing customers to visualize products in their real-world environment before making a purchase.

Trends 81

Trends Marketing Supply Chain Loyalty 81

Strategy Driven

SEPTEMBER 15, 2023

However, with the advent of digital technology, the landscape of OOH advertising is rapidly evolving. Digital Out-of-Home (DOOH) Advertising In recent years, digital technology has revolutionized the outdoor advertising industry. This allows brands to create more engaging and memorable experiences for consumers.

Advertising 109

Advertising Power Audience Brand 109

Great Leadership By Dan

MAY 28, 2020

History is filled with examples of successful brands that became too complacent and then obsolete. Underwood, Kodak, Walkman, Blackberry, Vertu, and Blockbuster are just some of the brands that now cease to be relevant. Innovation expands usage occasions and helps reach new users, but remember, humans like to take shortcuts.

Brand 233

Brand Marketing Price Globalization 233

Skip Prichard

SEPTEMBER 20, 2020

Only those who are able to reinvent themselves, imagining new solutions, and developing new products and services to be relevant in the future will be poised to thrive. “Insight + Ideas + Impact = Innovation.” What’s your definition of innovation? What characteristics do the most innovative organizations share?

Innovation 105

Innovation Drucker Supply Chain Influence 105

Strategy Driven

DECEMBER 10, 2021

Building a new product is a daunting task that requires the collaborative efforts of many people. Once the product-development stage concludes, a fancy marketing campaign is used to glamorize the team’s hard work, labor, and perseverance, ready to compete against other products of the same league. Pick a date.

Productivity 81

Productivity Products Planning Stage-Gate 81

Strategy Driven

NOVEMBER 15, 2023

In this blog post, we’ll explore crucial factors to keep in mind to create a workspace that fosters productivity, collaboration, and overall employee well-being. Technology Infrastructure Invest in a robust technology infrastructure. Brand Identity and Aesthetics Your office is an extension of your brand.

Budgeting 95

Budgeting Transportation Brand Compliance 95

N2Growth Blog

SEPTEMBER 28, 2020

These Human Resource leaders represent the top 25 human resources leaders shaping careers, culture, and talent at the world’s most innovative people driven companies. While Chief Digital/Technology Officers or Chief Marketing Officers are often tagged with the innovator label, it is the CHRO who is the real innovator in 2020.

Human Resources 469

Human Resources Globalization Diversity Resources 469

Joseph Lalonde

NOVEMBER 17, 2022

If your competitors are constantly innovating and evolving, then so should you – if not, they’ll soon outpace you and leave you in their dust. For example, if you’re constantly looking for ways to improve your product or service, you might uncover a whole new market that you hadn’t previously considered.

Compliance 177

Compliance Efficiency Brand Learning-by-Doing 177

N2Growth Blog

APRIL 20, 2010

Avoid controversy, maintain a high likeability factor, consistently and proactively engage your customers, be a business of character that engenders trust and confidence with your target market(s), produce a quality product or service at a competitive price point, and provide great customer service. Be very, very smart.

Brand 271

Brand Blog How To Public Relations 271

N2Growth Blog

DECEMBER 6, 2022

With technology reshaping the global business landscape, many companies will be pushed to fundamentally reconsider their ways of doing international business, diversifying into new product categories and adopting a “borderless” expansion model. Undoubtedly, this is putting added pressure on FinTech executives.

Execution 382

Execution Banking Bond Diversity 382

Strategy Driven

JANUARY 12, 2024

The critical technologies making this possible are lowering latency and enabling remote access to video content. The DSLR compression gives videographers great-looking footage, but this can be limited in post-production workflows where chroma key or heavy color grading is required. An I/O device provides a solution.

Video 90

Video B2C B2B Brand 90

Strategy Driven

APRIL 29, 2024

It helps companies decide which markets to enter, which products to develop, and how to allocate resources most effectively. It analyzes customer data to provide personalized product recommendations and communication, elevating the customer journey and fostering brand loyalty.

Process 98

Process Strategy CRM Price 98

Next Level Blog

JANUARY 24, 2023

My son Brad’s girlfriend Renee is a brand new first grade teacher this year. Thanks to virtual work and meeting technology, we learned that a lot of the content work we never thought we could do remotely we could actually do better that way. For a lot of companies, productivity actually increased during the pandemic.

Planning 302

Planning Short-term Long-term Content 302

The Horizons Tracker

JULY 23, 2023

Knowing what to do While extensive research has examined the process of developing and commercializing new products, one crucial aspect of technology commercialization has received comparatively little attention: what form should the innovation take when sold in the market?

Supply Chain 69

Supply Chain Entrepreneur Marketing Strategy Technology 69

Strategy Driven

AUGUST 19, 2020

With that in mind, here are four innovative ways you can pitch to new clients. This will speak volumes about your company, so you want to put forth a presentation that is sleek, high-tech, professional, and is right on brand. Focus on the Unique Factors of Your Company and Products. Use a Sleek High-Tech Presentation.

Innovation 74

Innovation Storytelling Audience Discount 74

Strategy Driven

DECEMBER 28, 2023

It could involve investing in new product development, exploring new market segments, or adopting innovative marketing strategies. Technological Advancements The rising pace of technological developments offers both opportunities and obstacles for commercial businesses. Equally important is training and development.

Compliance 90

Compliance USP Trends Agility 90