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Modern CMOs: Bridging Creativity with Commercial Acumen

N2Growth Blog

The Evolving Role of the CMO Previously, a Chief Marketing Officer’s or CMO role mainly involved traditional marketing activities like brand management, public relations, and market research. Yet, when carried out adeptly, it results in holistic and sustainable marketing strategies.

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219: How Women Leaders Can Master a Remote Work Environment | with Charlene Walters, MBA, PhD

Engaging Leader

is an entrepreneurship coach, business and branding mentor, author, and trainer. She developed a digital entrepreneurship MBA program, has taught hundreds of business and marketing courses at a number of universities, and has led workshops for Entrepreneur Magazine’s Insider Platform and other corporations.

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How to Make Your Startup Retail Shop Stand Out: Tips for Beginners

Strategy Driven

However, with a lot of competition in the retail market, how do you make your brand unique and noticeable? Create a Unique Brand Identity The first step to making your retail shop stand out is to create a unique brand identity. Be creative with your events, and make sure they align with your brand image.

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Is Your Culture Powering or Souring Your Brand?

The Practical Leader

That’s brand management in many companies. Companies spend big dollars on research, marketing, and promotions to attract customers. But poor service experiences don’t match the brand promise. So customers drift away while marketing spends more money to attract more customers. Brand management is an inside job.

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218: Overcoming the Challenges Faced By Women Entrepreneurs and Leaders | with Charlene Walters, MBA, PhD

Engaging Leader

is an entrepreneurship coach, business and branding mentor, author, and trainer. She developed a digital entrepreneurship MBA program, has taught hundreds of business and marketing courses at a number of universities, and has led workshops for Entrepreneur Magazine’s Insider Platform and other corporations.

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How To Market Your Small Business Locally

Strategy Driven

Unless you are specifically choosing to market to a huge audience right from the start, when you run a small business, it’s often better to start with your local community, even if you’re only selling online and don’t have a physical store in the area. Marketing locally doesn’t mean you have to limit yourself and your business.

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7 Tips For Improving Brand Reputation

Strategy Driven

In the business world, there are few things more important than brand reputation. Building brand reputation can take time and experience which is difficult particularly if you are new to the industry, but there are a few strategies that you can quickly use which could help to give your company a boost in the reputation department.