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Five Foundational Truths of Youth Marketing (and Leadership)

Leading Blog

In The Gen Z Frequency , authors Gregg Witt and Derek Baird tackle this demographic which is projected to be the largest consumer demographic in history. It is an important and comprehensive book for marketers, but there are some principles they share that have a much wider application, that I wanted to share. Truth 2: Trust.

Marketing 263
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The Essence of Strategy | In the CEO Afterlife

In the CEO Afterlife

In the CEO Afterlife. The Essence of Strategy (Part 1). by John • October 23, 2011 • Human Resources , Leadership , Marketing , Strategy • 4 Comments. I’ve always loved strategy. The irony is this: the best strategies are actually those that require sacrifice. Main menu Home. Leadership.

Strategy 250
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Leading a Fast Growing Remote Culture with Antonella Pisani

Let's Grow Leaders

Episode 239: Antonella Pisani, the CEO and founder of Eyeful Media , a digital marketing and consulting firm, joins host David Dye, and discusses the importance of culture, values, and remote culture in leadership. She emphasizes hiring experienced talent and creating an intellectually stimulating environment.

Diversity 234
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Bigger is Not Always Better When Selecting a Search Firm to Partner With

N2Growth Blog

Kelli Vukelic, CEO of N2Growth examines the nuances that distinguish boutique search firms from their larger counterparts. In a hiring market like the one we’re currently experiencing, finding a true game-changing leader is extremely challenging. Here are some key insights into selecting the right executive search firm to partner with.

Execution 392
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N2Growth Helps Businesses Combine Strategy & Innovation for a Consumer-First Approach to Digital Transformation

N2Growth Blog

That transformation requires adopting new digital technologies in every aspect of business — from product design and operations to customer service and marketing. In contrast, other leaders focus so much on long-term strategies that they miss the opportunity to create competitive advantage by pulling the future forward.

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The Hard-Knock Valuation of Brand Equity Growth | In the CEO.

In the CEO Afterlife

In the CEO Afterlife. by John • October 11, 2011 • Branding , Leadership , Marketing , Strategy • 0 Comments. Marketers, who work for the likes of P&G or Unilever, periodically check brand awareness and brand attributes to measure progress. Both Janet and the CEO have made good points.

Brand 253
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Leveraging Down for CEOs | N2Growth Blog

N2Growth Blog

Think of any top performing CEO and you’ll find that to the one, they possess an uncanny ability to focus on highest and best use activities. While most executives that have reached the C-suite level understand the importance of scaling via delegation, far too many CEOs struggle with the effective implementation of the concept.

CEO 349