article thumbnail

Five Foundational Truths of Youth Marketing (and Leadership)

Leading Blog

In The Gen Z Frequency , authors Gregg Witt and Derek Baird tackle this demographic which is projected to be the largest consumer demographic in history. It is an important and comprehensive book for marketers, but there are some principles they share that have a much wider application, that I wanted to share. Truth 2: Trust.

Marketing 261
article thumbnail

Innovation, Goal Setting, and Market Change – Business Weaknesses

Mike Cardus

Buffalo NY CEO’s are concerned about Innovation, Goal Setting and Assessment, plus Societal and Market Change. I recently attended the Buffalo Niagara Partnerships CEO’s Speak event. An area of focus is the shifts or impacts of innovation and market change or the increase in felt complexity of the business leaders.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Leading a Fast Growing Remote Culture with Antonella Pisani

Let's Grow Leaders

Episode 239: Antonella Pisani, the CEO and founder of Eyeful Media , a digital marketing and consulting firm, joins host David Dye, and discusses the importance of culture, values, and remote culture in leadership. She emphasizes hiring experienced talent and creating an intellectually stimulating environment.

Diversity 234
article thumbnail

Hackers and Hummingbirds: Leadership Lessons from Facebook CEO Mark Zuckerberg

Terry Starbucker

I recently read “ Think Like Zuck: The Five Business Secrets of Facebook’s Improbably Brilliant CEO Mark Zuckerberg ” by Ekaterina Walter (I received an advance copy). Facebook is a company where ideas turn into products whether you are an intern or the CEO himself. 3) Remember that the leadership skills can be taught.

CEO 335
article thumbnail

Developing The CEO Within You.

Rich Gee Group

Some are: Financial – This is all-important – I can’t tell you how many executives I would watch sit in meeting and clearly see they had no idea what was in front of them on our financial projections. What are the market forces at work – are they playing fair or are they slowly (and possibly illegally) undermining your position.

CEO 150
article thumbnail

Curiosity at Work: 5 Opportunities to Show Up a Bit More Curious

Let's Grow Leaders

A few conversation starters: This project exceeded our customer’s expectations. Sales are significantly up in your market month over month. Or you could host a post-project celebration. . It’s human nature to take what’s working for granted and to concentrate your time and energy on fixing what’s broken.

Project 621
article thumbnail

The Hard-Knock Valuation of Brand Equity Growth | In the CEO.

In the CEO Afterlife

In the CEO Afterlife. by John • October 11, 2011 • Branding , Leadership , Marketing , Strategy • 0 Comments. Marketers, who work for the likes of P&G or Unilever, periodically check brand awareness and brand attributes to measure progress. Both Janet and the CEO have made good points. Main menu Home.

Brand 253