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Leadership and Product Management

Lead on Purpose

Product managers hold a unique position in the company: they depend on people from other groups, but they do not have managerial authority over those people (in most cases). Therefore, a product manager must earn the trust of people in the organization and influence them to do their jobs effectively and efficiently.

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Google Layoffs of 200 Core Employees Signal a Worrying Trend

HR Digest

The Core team being affected by the Google layoffs includes engineers who handle the foundation of the company’s flagship products, oversee user safety online, and maintain the company’s global IT infrastructure. At least 50 of these positions included engineering positions from the company’s Sunnyvale California offices.

Trends 59
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B2B versus B2C Marketing Adjustments

Coaching Tip

One of the biggest differences between B2B and B2C worlds is marketing. Many successful marketing leaders have a difficult time making the required adjustments to be successful. . While the fundamentals of marketing are universal , there are three key factors that require different applications of these fundamentals. They are:

B2C 95
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How Technical Debt Opens the Door to Cyber Attacks—and Steps to Protect Your Small Business

Strategy Driven

CEOs and CFOs managing technology may not recognize tech debt building up in their SMBs—because it is not revealed in monthly variance reports or other accounting controls. That is patch management—a relatively straightforward process, 10 or 20 years ago. How would your CFO or CIO handle this? and security penetration.

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How to deal with cyber-attacks: publicly or privately?

Strategy Driven

The ongoing federal investigation of three Equifax C-suite managers for insider trading arose due to alleged stock dumping prior to the revelation of the company’s catastrophic cyber-attack. Andrew Douthwaite has over 17 years of technology experience joining VirtualArmour in 2007 as a senior engineer. About the Author.

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Why Leaders Need To Show Humility

Tanveer Naseer

The hubris displayed by Skilling, along with founder Kenneth Lay and CFO Andrew Fastow, didn’t just destroy Enron. These disasters have affected popular attitudes toward our entire system of free market capitalism. Their fatal lack of humility damaged the public’s trust in business leaders in general.

Kaplan 100
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Data Can Do for Change Management What It Did for Marketing

Harvard Business Review

Banks and lenders have predictive analytics engines that tell the lender the probability that a customer will pay them back. Housing market price changes can be more accurately predicted from analysis of Google searches than by a team of expert real estate forecasters. One area so far relatively untouched is change management.