Ethics Human Resources Marketing Productivity 
Mark Sanborn
FEBRUARY 10, 2024
Companies must focus on nurturing and developing their human resources. Financial Health and Sustainability Sound financial management, diversification of revenue streams, and long-term financial planning are vital in weathering financial crises and market fluctuations. Ordinary products languish.
In the CEO Afterlife
DECEMBER 7, 2014
A long time ago, this ethic saved a near-bankrupt company that I had a part in restructuring. To rise from the ashes, our young management team made several tough sacrifices to transform a multi-product, multi-brand operation from generalist to specialist. Specialists beat generalists – always have, always will.
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Women on Business
JANUARY 17, 2011
The same principles apply to e-marketing: before rolling out a campaign to a large audience, test it on a small one. How does their e-marketing supplement their traditional marketing? Create a Benchmark Traditional direct marketing always uses a control piece as the benchmark, generally with an A/B split test.
Skip Prichard
FEBRUARY 19, 2020
There is one universal principle that determines the degree of success of all businesses: Be the preferred provider to your markets. It’s a provider that a customer or client favors in the purchase of a product or service versus its competition. What Is a “Preferred Provider”? ” -Stan Silverman. These leaders never micro-manage.
Strategy Driven
JANUARY 16, 2020
Product development, marketing, and pricing, among others, are all influenced by the data the business has. The main goal of a CDP is to improve marketing decisions by unifying online and offline data. To effectively manage customer data, you need to invest in your human resources. Be Ethical.
Lead Change Blog
NOVEMBER 15, 2016
Even more, we have a moral and ethical business obligation to be savvy in how the world works. One needs to know how to negotiate with vendors, sell to customers, and lead productive teamwork across regions – often in multiple countries at the same time. The fact is, global business is the new norm. Understand customer behavior.
In the CEO Afterlife
JULY 10, 2011
Green Company, Red Products, Black Ink. Whether the CEO is driven by personal ethics, a socially changing world, or headlines praising “sustainable” organizations, business is finally responding to the green trend—albeit slower than many would like to see. Human Resources. Our business should be more sustainable.”
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