Harvard Business Review

AUGUST 7, 2018

Marriott recently teamed up with Amazon to offer a hospitality version of the e-commerce giant’s Echo devices in select hotel rooms. Travelers with an Alexa device at home can book a car rental or hotel through Expedia and Kayak. Worldwide, ownership exceeds 100 million units and is projected to reach 225 million by 2020.

Travel 8

Travel Industry Hotels Airlines 8

Harvard Business Review

JUNE 19, 2017

As more and more companies face disruption from globalization, new technology, and startups that have more capital than the incumbents, the continuing cry from Wall Street investors is, “Why can’t companies be as innovative as startups?” Initially, a startup has no business model and no market share to defend.

Company 8

Company Hotels Business Model Drucker 8

Harvard Business Review

MAY 29, 2017

It wasn’t long ago and, yet, in technology terms, it’s almost an eternity — ride- or hotel-sharing companies didn’t exist yet and the first generation of social media platforms were just hitting the mainstream. Consumer technology and its potential went largely ignored in the enterprise. A young U.S.

CIO 10

CIO Survey Strategic Planning Technology 10

Harvard Business Review

OCTOBER 26, 2015

By now, we have all heard a great deal about marketing to Millennials. population ; they’re a big part of many companies’ market base, and pretty soon they will be the part that counts most. The New Tools of Marketing. But more than anything else, younger consumers like their technology. Where do they shop?

Company 8

Company Hotels Travel Class 8

Harvard Business Review

MAY 20, 2016

Before I became general manager of The Beverly Hills Hotel, I held the same position at another luxury hotel up the coast. The sales and marketing director said he was receiving complaints about sloppy service. Later, he privately told me he was thinking of leaving the hotel. And something was wrong. Insight Center.

Operations 8

Operations Hotels Finance Process 8

Harvard Business Review

MARCH 13, 2013

We saw what it's like to have as many hotels under construction as open; to hire 20,000 associates in one year; to watch consumers use smartphones to book same-day hotel rooms. All this drove home the point that we need to be more agile in extreme-growth markets. Our teams back in Stamford still have goals and deadlines to meet.

Hotels 8

Hotels Globalization Travel Decentralization 8

Harvard Business Review

JUNE 8, 2015

Indeed, through any one airline, customers can have access to thousands of organizations across a spectrum of businesses such as hotels, rental cars, vacation resorts, cruises, and restaurants. The technologies and trends shaping tomorrow’s businesses. Fluidity in business goals. Insight Center. The Future of Operations.

Airlines 8

Airlines Hotels Operations Open-book 8

Harvard Business Review

JANUARY 16, 2013

"When did you hit your goal?" They were talking about their NikeFue l goals, of course. Much has already been written about the technology and gamification of an active lifestyle that Nike delivers with this hybrid of a watch, accelerometer, online social network, and digital physical activity drill sergeant.

Brand 8

Brand Advertising Technology Hotels 8

Harvard Business Review

MARCH 15, 2016

It’s a five-day process that helps teams focus on one big goal and move from idea to prototype to customer research in that short span of time. The idea is to fast-forward a project, so you can see what the end result might look like and how the market will react. It’s also a popular construct in agile project management.

Consensus 8

Consensus Hotels Project Fast Follower 8

Harvard Business Review

JUNE 22, 2016

But all assets are not created equal, especially as the technological landscape changes. In today’s market, tech platforms enable IP and relationships to scale rapidly, and at near-zero cost. Even when these firms rely on physical assets, like cars for Uber, they own the technology, not the physical asset.

Intangible Assets 9

Intangible Assets Business Model How To Intellectual Capital 9

Harvard Business Review

FEBRUARY 8, 2017

Airbnb has nearly doubled its user base every year since 2012 and is now worth $30 billion — nearly as much as Marriott International, the world’s largest hotel chain. The explosive growth of ride sharing is a big reason why Hertz reported dismal quarterly results in November 2016, leading to a 23% drop in its market value.

Innovation 8

Innovation Bureaucracy IPO Bottom-up 8

Harvard Business Review

JANUARY 28, 2015

It is the same card he used to buy the plane ticket and book the hotel. Coordinating the infrastructure, technology, and messaging in a way that appears seamless and fluid to the customer is, to be blunt, a logistical nightmare. Based on this data, operations recommended marketing cease actively trying to acquire these customers.

COO 8

COO Planning Metrics Call Center 8

Harvard Business Review

AUGUST 28, 2013

The goal here is obvious: create a symmetry of accountability and transparency between parties. Insurance companies increasingly use clever technologies to segment their customers. Have a reputation as being an unusually picky and quarrelsome guest at a popular hotel chain? That should make you at least a little self-conscious.

Media 8

Media Hotels Reputation Price 8

Harvard Business Review

MAY 20, 2011

Put simply, the new coupon industry is following a path common to so many new markets, with a leader with initial success, a flurry of entrants (at last count some 400 competitors) and, finally, a big shakeout. Of course, Groupon could be left standing after the shakeout, as Amazon and eBay were in days of old. But even that is not unique.

Retail 15

Retail Discount Hedge Airlines 15

Miles Anthony Smith

NOVEMBER 1, 2018

Networking and marketing are vital parts of building a business, so make sure you have a plan to tackle both. Finally, use some productivity apps and tools to keep you focused on your business and meeting goals. With today's technology and the affordability of websites, anyone can start a business from home. That's okay!

Tips 95

Tips Franchising Cost Travel 95

Harvard Business Review

MAY 14, 2018

A higher “Volume” of data has led to more efficient decision-making in numerous instances, such as in programmatic marketing and in banking. In the field of data-driven marketing, an answer to addressing this limitation lies in blockchain technology. Data-Driven Marketing. Distributed Database. Insight Center.

Marketing 10

Marketing Advertising Brand Hotels 10

Harvard Business Review

AUGUST 4, 2011

This post is part of the HBR Insight Center Marketing That Works. Are you skeptical about using digital and social media in business marketing? Increasingly, business customers create great content and experiences to market to their own customers, so they know what they want from suppliers when they themselves are the potential buyers.

Marketing 15

Marketing Venture Capitalist Audience Competitive Advantage 15

Harvard Business Review

DECEMBER 18, 2017

In the age before the digital revolution, marketers used to tell customers about a product and then work through a traditional step-by-step purchase funnel. In 2015, Real Madrid had a lofty goal in mind: to thrill its supporters by allowing them to participate in unbelievable experiences.

Sports 8

Sports Brand Content Industry 8

Harvard Business Review

APRIL 14, 2011

There were about 10 people involved — the CEO and his direct reports — and we met for two days offsite, in a hotel, so we wouldn't be distracted. The goal was to discuss and agree on our plans for the next year. A problem in marketing might be assigned to the head of operations. A strategy offsite.

CFO 15

CFO CEO Hotels Strategy 15

Harvard Business Review

AUGUST 17, 2015

At the same time, technologies like selfie sticks, Fitbits, and wearable video cameras are making people comfortable monitoring their own calorie consumption, sleep patterns, heart rate, friends, family, and daily experiences. .”

Document 8

Document Marketing Learning-by-Doing Travel 8

Harvard Business Review

MARCH 15, 2017

In 2003 a doctor with SARS unknowingly infected several guests while staying at a Hong Kong hotel, and overnight the virus reached across the globe. With the advent of genome-editing technologies, bioterrorists could artificially engineer new plagues, a threat that Ashton Carter, the former U.S. This has been the case with Zika, too.

Globalization 15

Globalization Budgeting Engineering System 15

Harvard Business Review

OCTOBER 28, 2015

In this piece, I’ll lay out a few of the strengths and shortcomings of a few of the more common channels, based on my experience as global director of guest experience and innovation at the Dorchester Collection of luxury hotels. Suppose we’re talking about a luxury hotel guest who is a paparazzi-shy celebrity?

Hotels 8

Hotels Survey Review How To 8