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How to Hold onto Your Customers in a Crisis

Leading Blog

Customers will remember which hotels and theaters offered a refund on unusable reservations, which newspapers dropped their paywall and provided free content, and which gyms quickly mobilized to send out daily video fitness classes. What problem are you going to solve for them, or what goal are you going to help them achieve, forever?

Crisis 326
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5 Steps to Build a Disruption Proof Business Model

Great Leadership By Dan

Hotels by AirBnB. Step 1: Set up for Success The most resilient businesses have a forever promise they make to their customers—it’s like a mission, but completely focused on the customer’s goals and challenges. Banks, by Paypal, Venmo, and ApplePay. Taxis by Uber & Lyft. And you don’t want to build products just because “you can”.

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Tips on hotel marketing 2019 (including email marketing)

Strategy Driven

Promoting your hotel to your target audience, increasing occupancy rates and online bookings, maximising your ROI and engaging with guests can often be an overwhelming task. This is where hotel marketing comes to the fore, because it includes a range of strategies that can be combined into one cohesive marketing campaign.

Hotels 66
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Corporate Event Planning Mistakes to Avoid

Strategy Driven

83% of corporate marketers believe that business events are more useful in driving sales than awareness. Lack of a Definite Goal for the Event. Lack of a Definite Goal for the Event. You should never start planning an event without a clear goal and objective.

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Are You Certified?: The Benefits Of Certification In Business

Strategy Driven

Give your company an improvement goal. It can often become a fun challenge for hotels to earn that extra star rating, for an investment firm to achieve GIPS compliance or for a farm to achieve organic certification. Consider what skills and knowledge you could benefit from learning and look into courses.

Ethics 113
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Conquering the 5 Misconceptions that Hold Leaders Back

Leading Blog

They will view their current operating model and customer offerings as merely a means to achieve their larger purpose and should, therefore, be able to change direction more easily when market forces require a more radical shift. To this point: People must believe it’s their store, their hotel, their office, their factory, or their hospital.

Strategy 314
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What Is Yield Management and Why Is it So Important?

Strategy Driven

In business, most pertinent is to sell off goods and effectively market services as quickly as they are available on the market. Plane tickets, train tickets, hotel rooms, etc., However, these services’ market demand is not fixed and can go for long periods with minimal requests. So, really, what is yield management ?