Chart Your Course

AUGUST 14, 2012

According to their human resource department, it is harder to get a job at Zappos than to be accepted at Harvard Business School. Great places to work are more productive and more profitable than their peers. People have a basic human need to feel appreciated. TOOLS, PRODUCTS and RESOURCES The Great Workplace.

Newsletter 165

Newsletter Insurance Class Workshop 165

In the CEO Afterlife

FEBRUARY 5, 2011

When I was a young product manager back in the ’70s, the only people I could talk to about brands were my colleagues in the marketing department and the advertising agency. But before marketers embark on the operation, they must be sure the patient is in the hands of a capable surgeon. April 2011. March 2011. February 2011.

Magazine 100

Magazine Brand Article Marketing 100

Strategy Driven

JANUARY 18, 2018

Being stressed at work can come with many disadvantages, but some of the main ones include lack of productivity, constant pressure between employees, lack of professional growth and development, long and inflexible work hours, job insecurity and many more. Maybe that’s why some companies are starting to put pressure on their employees.

Stress 51

Stress Environment How To Learning-by-Doing 51

In the CEO Afterlife

JULY 24, 2011

ABSOLUT Vodka’s advertising campaign is one of the most successful and longest running consumer products campaigns in the history of advertising. Marketers operate in a dynamic world. 5 principles of simplicity via @ matthewemay [link] Humans need a reminder RT @ hunterwalk Good design teaches. April 2011. March 2011.

CEO 100

CEO Advertising Brand Creativity 100

In the CEO Afterlife

APRIL 14, 2011

They aren’t gouging the consumer; they’re simply ensuring their products garner a fair price. I communicated through annual reports, speeches and media interviews that made it clear to the market that we were ‘brand differentiators’, keen to compete on product features, not low prices. April 2011. March 2011. February 2011.

Price 100

Price CEO Brand Discount 100

In the CEO Afterlife

JULY 17, 2011

This is the break from day-to-day operations; it is the organization’s future. Low-cost producers watch their costs, productivity, sales/profit per employee and overall employment. Some firms track new product launches, some measure employee engagement. Start with deep strategic thought and the right conviction. Measure it.

Strategic Planning 100

Strategic Planning CEO Planning Real Estate 100

In the CEO Afterlife

AUGUST 29, 2011

billion in sales) provides huge economies of scale throughout the operation, especially in production, fixed overheads, distribution and marketing. 5 principles of simplicity via @ matthewemay [link] Humans need a reminder RT @ hunterwalk Good design teaches. Their size ($49.2 This is a tremendous competitive advantage.

Strategy 131

Strategy CEO Company Competitive Advantage 131

Skip Prichard

JUNE 1, 2020

If you’re operating as a know-it-all, you have an underlying belief that that any new stuff really isn’t of much value. Empathy is a uniquely human skill. In fact, it’s the most human skill. Customers don’t just pay for product or a service. If these needs are met, people can thrive in that culture.

Leadership 105

Leadership Open-book Learning-by-Doing Quality 105

Harvard Business Review

AUGUST 8, 2018

Dubbed the “Alien Dreadnought,” Tesla’s new manufacturing facility in Fremont, California, was designed to be fully automated — no humans need apply. If all went well, AI-powered robots would enable the company to achieve a weekly production of 5,000 Model 3 electric cars to keep up with burgeoning demand.

Power 11

Power Engineering Analysis Training 11

Harvard Business Review

APRIL 22, 2015

First, it’s not nostalgia for manufacturing that’s driving GE CEO Jeff Immelt and his team to make this decision to focus (again and still) on making the stuff our economy needs. And second, the biggest opportunity lies in a particular kind of industrial product – those that bring about a cleaner economy.

Supply Chain 8

Supply Chain Engineering Energy Transportation 8

Harvard Business Review

SEPTEMBER 3, 2018

However, a new survey by my HR advisory firm Future Workplace called “The Employee Experience” reveals the reality is that employees crave something far more fundamental and essential to human needs. Airbnb has pushed the limits of designing its customer call center operation in Portland, Oregon.

Real Estate 15

Real Estate Call Center Hedge Survey 15

Harvard Business Review

DECEMBER 4, 2017

Large enterprises typically operate dozens of security products with growing headcount in all areas of their security organizations. These teams are constantly learning new products, trying to keep up-to-date with new types of attacks, and patching their infrastructure for newly disclosed vulnerabilities.

ROI 9

ROI Long-term Banking System 9

Harvard Business Review

JANUARY 11, 2017

The companies that are most vocal about environmental and social issues tend to be big, mass-market brands — well-known retailers , consumer products giants , and tech firms that are telling a new story to consumers who increasingly care about sustainability. As a result, Belvedere’s greenhouse gas emissions have dropped by 40%.

Supply Chain 8

Supply Chain Payback Period Brand Energy 8

Harvard Business Review

FEBRUARY 16, 2017

Most businesses wouldn’t survive without driving demand for their products or services, either through marketing and advertising or through involving users so deeply in the design of the product that word of mouth spurs adoption. The same is true for social innovators.

Innovation 9

Innovation Rogers NGO Participative 9

Strategy Driven

MAY 25, 2011

Feeling safe is a primal human need. When that need isn’t met, our natural response is to focus energy toward a showdown with the perceived threat. Our attention on whatever scares us increases until we either fight or run in the other direction, or until the threat diminishes on its own.

Company 62

Company Venture Capitalist Film Reputation 62

In the CEO Afterlife

JUNE 13, 2011

To that end, we must continuously achieve superior financial and operating results while adhering to the highest standards of business conduct. Our mission is to operate the best specialty retail business in America, regardless of the product we sell. Exxon Mobil Corporation’s mission is an example of a poor statement.

Mission Statement 209

Mission Statement CEO Human Resources Brand 209

Strategy Driven

MAY 25, 2011

Feeling safe is a primal human need. When that need isn’t met, our natural response is to focus energy toward a showdown with the perceived threat. Our attention on whatever scares us increases until we either fight or run in the other direction, or until the threat diminishes on its own.

Company 50

Company Venture Capitalist Film Reputation 50

In the CEO Afterlife

OCTOBER 17, 2011

by John • October 17, 2011 • Branding , Human Resources , Leadership , Marketing , Strategy • 3 Comments. The conversation in the 2011 branding world is well beyond product and service brand discussion by marketers and ad agencies. The CEO as Chief Brand Custodian. April 2011. March 2011. February 2011.

Brand 168

Brand CEO Stage-Gate SWOT 168

Harvard Business Review

SEPTEMBER 24, 2015

A 2014 IMF study illustrates that extreme inequality is self-defeating as it slows down economic growth and insights from behavioral economics show that it damages employee morale and productivity, while large executive bonuses have presented PR nightmares for the companies that award them. Huawei’s ESOP can satisfy both human needs.

Case Study 8

Case Study ESOP Incentives Long-term 8

In the CEO Afterlife

JUNE 19, 2011

We operate by the mantra of “use it or you lose it.” As a young Brand Manager, I pounced on consumer insecurities, pumping products that solved bad breath, armpit odor, yellow teeth and bad skin. They know we can well afford their products. We dig in our heels and fight the advance of old age every inch of the way. But please.

Advice 147

Advice Marketing Marketing Strategy Brand 147

CoachStation

SEPTEMBER 7, 2018

Few managers and leaders are conducting useful one-on-ones and when they do, often miss the mark in making them effective and productive. It is too easy to get caught up in the operational and tactical aspects of management. There is value in learning how to facilitate a one-on-one that provides value for all involved.

Management 130

Management Blanchard Self-aware Learning-by-Doing 130

Harvard Business Review

SEPTEMBER 2, 2014

At a factory in Southern China, for example, executives thought that watching workers would help managers increase productivity and lower costs. It turns out that the opposite was true: Employees were more likely to be innovative when they weren’t being monitored, and production slowed when all eyes were on them.

Software 9

Software Management Retail How To 9