N2Growth Blog

JANUARY 23, 2018

To stay competitive, brands must innovate and transform. That transformation requires adopting new digital technologies in every aspect of business — from product design and operations to customer service and marketing. Digital technology continues to transform both the retail and consumer experience.

Innovation 163

Innovation Strategy Competitive Advantage Incubator 163

Strategy Driven

DECEMBER 28, 2023

In the commercial world, factors ranging from sudden disasters to evolving market trends play a crucial role in shaping the business landscape. While some of these elements are within a business owner’s control, others are external forces that require a well-thought-out strategy to manage.

Compliance 98

Compliance USP Trends Agility 98

Strategy Driven

DECEMBER 20, 2023

Customer Insight: Targeted Marketing Approaches Knowing your target audience is paramount to business success. Conduct thorough market research to discern customer needs, preferences, and pain points. Tailor your marketing strategies accordingly, utilizing social media, email campaigns, and other digital channels.

Word of Mouth Marketing 108

Word of Mouth Marketing Compliance CRM Budgeting 108

N2Growth Blog

JULY 8, 2022

Many brands focus their marketing strategies on out-of-home consumption, socializing with friends and family, and humor to generate engagement. Today’s consumers distrust some traditional brands that do not demonstrate a clear value proposition, labeling, innovativeness, and commitment to the environment. Agility is key.

Trends 352

Trends Agility CEO Chief Executive Officer 352

The Horizons Tracker

JULY 23, 2023

When determining one’s marketing strategy, it’s tempting to get ahead of oneself and consider how to sell what you have. This product-form strategy (PFS) is integrated into many firms’ commercialization and product development processes. The difficulty of protecting the know-how from imitation.

Supply Chain 81

Supply Chain Entrepreneur Marketing Strategy Technology 81

Great Leadership By Dan

JANUARY 18, 2012

Here's some new research on innovation and a guest post by By Rich Wellins, Ph,D., Senior Vice President, Development Dimensions International (DDI): In the past year, innovation has risen to the top of the business agenda. It seems not a day goes by that the major media writes (or broadcasts) stories in innovation.

Innovation 230

Innovation Competitive Advantage Brainstorming Bottom-up 230

Lead Change Blog

JULY 14, 2020

Successful businesses change their business strategy in response to market challenges. Organisations face significant market challenges right now, and these will impact on how you respond as a leader. That way, you can embrace better innovations and opportunities and enable your organisation to adapt and thrive.

Short-term 213

Short-term Sharpe Business Model Long-term 213

Strategy Driven

JUNE 30, 2021

Only those who have managed their own business understand the proper pressure and expectations for a company leader. With the current economic state and people innovating like they are, it won’t be long before the competition gets even more as the leads get less. Effective Marketing. Google Ads.

Productivity 126

Productivity Products Company Tips 126

Strategy Driven

FEBRUARY 22, 2023

Here are some strategies for business owners looking to leverage technology to create connections with customers. Through various innovations, businesses can respond quickly to customer inquiries without the need for additional staff or resources. Email Marketing Email marketing is a great way to keep in touch with customers.

Technology 115

Technology Entrepreneur Customer Loyalty Audience 115

The Horizons Tracker

DECEMBER 26, 2023

They highlight how IT managers are often crucial in terms of areas such as marketing, strategy, and project management. “So, managers who want to use peer-to-peer learning to train workers should be aware that negative messages could be transmitted along with positive ones.”

Career 113

Career Influence Information Technology Marketing Strategy 113

The Horizons Tracker

JANUARY 23, 2024

A fresh study from Duke University’s Fuqua School of Business sheds light on intriguing dynamics within the labor market strategies of businesses. They also did some experiments with managers and customers to test their ideas about different brands and how much they pay their workers.

Reputation 112

Reputation Brand Influence Marketing Strategy 112

Strategy Driven

JUNE 30, 2021

You could do this by keeping up with the latest technology news and find innovative ways to apply new tech. Use Marketing Tools. Marketing technology can help streamline your marketing strategy. Manage Pensions Efficiently. Stay Ahead Of Industry Developments. Keep Your Data Secure.

Technology 122

Technology Software Marketing Strategy Efficiency 122

Innovation Excellence

FEBRUARY 2, 2020

Drum roll please… At the beginning of each month we will profile the twenty posts from the previous month that generated the most traffic to Innovation Excellence. We also publish a weekly Top 8 as part of our FREE email newsletter. Did your favorite make the cut? But enough delay, here are January’s twenty most.

Article 127

Article Innovation Newsletter Marketing Strategy 127

In the CEO Afterlife

DECEMBER 18, 2014

It starts with the corporate strategy, and includes marketing strategy, and the all-important human resource strategy. Unlike PepsiCo , Coca-Cola’s corporate strategy is to resist diversification and focus on non-alcoholic beverages. That singularity continues to deliver outstanding shareholder value.

ROE 249

ROE Human Resources Marketing Strategy Competitive Advantage 249

Strategy Driven

SEPTEMBER 25, 2020

When building a marketing strategy in the modern age, the list of features you could incorporate is virtually endless. Unfortunately, not all of those innovations are worth the investment of time and money. If you truly wish to avoid the pitfalls and focus on the strategies destined for success, careful planning will be needed.

Marketing 60

Marketing Influence Affiliate Marketing Loyalty 60

Innovation Excellence

JANUARY 2, 2020

Drum roll please… At the beginning of each month we will profile the twenty posts from the previous month that generated the most traffic to Innovation Excellence. We also publish a weekly Top 8 as part of our FREE email newsletter. Did your favorite make the cut? But enough delay, here are December’s twenty most.

Article 98

Article Innovation Newsletter Marketing Strategy 98

Strategy Driven

APRIL 18, 2019

Digital strategies dominate much of the marketing methods used today, and online forms of marketing are deemed to be the only way to get results. The digital age means that we use the internet for most things, but successful marketing can be achieved by offline means as well. Branding Products. Creative Business Cards.

Marketing 50

Marketing Discount Marketing Strategy Brand 50

Strategy Driven

AUGUST 4, 2021

Your strategy should revolve around nurturing customer relationships. That said, you have to come up with innovative ways to boost your customer service. One way to instantly do this is to set up an outbound call center to help manage customer complaints and inquiries. Don’t forget about email marketing.

CRM 71

CRM Call Center Price Incentives 71

In the CEO Afterlife

FEBRUARY 5, 2011

Brand Surgery – excerpts from my Marketing Magazine article. by John • February 5, 2011 • Branding , Leadership , Marketing , Strategy • 1 Comment. Now my accountant, my lawyer, my portfolio manager and even my neighbour talk to me about brands. A vast number of famous brand names need brand surgery.

Magazine 100

Magazine Brand Article Marketing 100

Strategy Driven

NOVEMBER 10, 2017

Every law firm needs to develop an effective marketing strategy to compete with rival firms. To help you attract clients, find out the six effective ways to market your law firm. Engaging Email Marketing Campaigns. You just finished reading 6 Effective Ways to Market Your Law Firm ! A Professional Logo.

Marketing 51

Marketing Video Marketing Strategy Advertising 51

Strategy Driven

APRIL 18, 2019

Content marketing is constantly changing, and you have to readjust your strategies if you want to stay on top of the game. In this article, we’re going to give you a few tips that will allow you to dominate content marketing in 2019. Before you go to the chalkboard, you have to take a look at your current strategy.

Content 50

Content Marketing How To Audience 50

Talent Anarchy 1

AUGUST 25, 2023

In today’s ever-evolving job market, individuals are constantly on the lookout for career paths that promise stability, growth, and fulfillment. Sales and Marketing One of the most prominent career paths within consumer non-durables is sales and marketing. They work on strategies to enhance brand recognition and loyalty.

Career 78

Career Supply Chain Pharmaceuticals Industry 78

Innovation Excellence

NOVEMBER 6, 2019

Drum roll please… At the beginning of each month we will profile the twenty posts from the previous month that generated the most traffic to Innovation Excellence. We also publish a weekly Top 8 as part of our FREE email newsletter. Did your favorite make the cut? But enough delay, here are October’s twenty most.

Article 83

Article Innovation Newsletter Marketing Strategy 83

Engaging Leader

NOVEMBER 12, 2013

After honing his expertise in general management, marketing, strategy and sales techniques across healthcare and information technology sectors, Nicholas now leads marketing and public relations functions while helping to drive strategy and […].

Public Relations 147

Public Relations Marketing Strategy Information Technology Entrepreneur 147

Great Leadership By Dan

NOVEMBER 27, 2018

But a problem that’s becoming ever more visible is that some organisations have made authenticity their marketing strategy, rather than a business one. This isn’t a marketing issue, this is a business-wide issue, involving every facet of the organisation. Because business has to be about more than just profit.

Brand 189

Brand Supply Chain Ethics Reputation 189

CO2

FEBRUARY 4, 2024

Enhanced Time Management : Coaches aid in refining your daily operations to focus on critical tasks. Through business coaching, the CEO and senior management developed effective leadership skills and strategies for team building. This led to increased market share, higher revenues, and successful expansion into new markets.

Leadership Development 78

Leadership Development Development Succession Execution 78

In the CEO Afterlife

NOVEMBER 30, 2011

by John • November 30, 2011 • Human Resources , Leadership , Life , Marketing , Strategy • 0 Comments. But unlike finite measurements such as sales, market share, profit, stock price or market cap, momentum remains an intangible – a powerful one. Market share was responding but not profit.

CEO 242

CEO Company Rogers Human Resources 242

Strategy Driven

JANUARY 3, 2022

The first step was to manage our inventory. Eventually, we transitioned to a national model with eight regional fulfillment centers, evolving from a local market model to a regionalized footprint. Instead of brainstorming about promotions or marketing, you could ask your team: why do we sell compact cars? Focus on the Why.

COO 131

COO Supply Chain Globalization Learning-by-Doing 131

In the CEO Afterlife

MAY 16, 2011

Tough-Minded Ways to Innovate. by John • May 16, 2011 • Leadership , Strategy • 3 Comments. Articles on strategy and culture were my favorites, many of which I scribed in pencil on a piece of paper that my secretary typed for posterity – oh my, that sounds archaic. They’re hardheaded about Strategy.

CEO 133

CEO Innovation Education Brand 133

Strategy Driven

DECEMBER 14, 2020

Even though it can be a complex document to formulate, it is the most effective document that you need to ensure that your business’ resources are managed adequately. This is why it is important to establish a dispensary SOP that your employees and management can understand. What Is A SOP? . What To Cover . Inventory Control.

Licensing 65

Licensing Document Advertising How To 65

Strategy Driven

APRIL 7, 2021

Because it’s not just about marketing, or ensuring a product is able to travel far and wide, it’s about so many significant components. Strategies. There will be opportunities to get the appropriate strategy underway. Learning to grow your business is about understanding where the market is going.

Globalization 65

Globalization Marketing Tactics Marketing Strategy 65

First Friday Book Synopsis

MARCH 14, 2014

Geoffrey Moore is Managing Director, Geoffrey Moore Consulting; a venture partner with Mohr Davidow Ventures, Chairman Emeritus, TCG Advisors, The Chasm Institute and The Chasm Group; and a member of the Board of Directors, Akamai Technologies and several pre-IPO Companies.

IPO 75

IPO Marketing Strategy Consultative Technology 75

Strategy Driven

SEPTEMBER 24, 2021

A company gains access to new markets by taking over or fusing with other businesses. Effective branding enables you to cut marketing and advertising costs. For customers to know about your company brand, ensure that your marketing tactics fit your target audience. Does word-of-mouth marketing really work?

Organization 91

Organization Brand Word of Mouth Marketing Marketing 91

Chart Your Course

APRIL 29, 2013

Part of being a leader is managing change. Innovation has always been what makes good businesses great. And innovation does not happen without change and risk. Your business is adding a new time-management system, which requires employees to log their hours on specific projects. Manage perceptions.

White Paper 231

White Paper Human Resources Consensus Case Study 231

Strategy Driven

NOVEMBER 5, 2020

A profitable Social Media Marketing Strategy should help you achieve the objectives you have penned out for your business. Use these strategies across the board with your website to ultimately boost your SEO. For this, it has to be dynamic to adjust to the variations that occur in the media every day.

Media 110

Media Succession Brand ROI 110

Strategy Driven

APRIL 7, 2021

Many brands stuck to the side lines with traditional marketing until the outbreak was under control. But post-COVID, ensure that the marketing you put out to your audience is purposeful and considered. Ramp up digital interactions. Use this opportunity to promote apps, mobile tools and digital transactions.

Audience 77

Audience How To Marketing Brand 77

In the CEO Afterlife

DECEMBER 11, 2011

by John • December 11, 2011 • Branding , Leadership , Marketing , Strategy • 1 Comment. Believe me, there’s nothing that can match the turnaround experience in teaching or seasoning a young manager. In the case of struggling Nabob Foods, two significant innovations facilitated the turnaround. Leadership.

CEO 201

CEO Advertising Franchising Brand 201