Harvard Business Review

SEPTEMBER 27, 2017

L’Oréal has made a strategic investment in Founders Factory , a digital startup accelerator. At L’Oréal, CEO Jean-Paul Agon signaled the company’s digital transformation when he recruited Lubomira Rochet to be the chief digital officer and a member of the executive team. Here are five: Commit from the Top.

P&L 13

P&L Agility Fashion Media 13

Harvard Business Review

AUGUST 5, 2014

Instead, the last few years have seen a proliferation of C-suite titles that include a component of marketing. This diversity reflects not only a deepening understanding of the connection between growth and customer satisfaction, but a much greater awareness of what marketing can do to help forge that bond.

P&L 11

P&L Banking Marketing Call Center 11

Harvard Business Review

MAY 25, 2018

The term “frictionless commerce” is widely used to describe how digital technologies are blending product purchases seamlessly into consumers’ daily lives. To begin, even the most capable and sophisticated marketing organizations will need to fundamentally change their mission and shape. Image Source/Getty Images.

Disintermediation 8

Disintermediation Mass Marketing Retail Brand 8

Harvard Business Review

FEBRUARY 16, 2018

Any standing meeting, whether it’s of a departmental leadership team, a cross-functional group owning a process like innovation or talent management, or a task force managing a six-month transition to a new technology, should be designed and linked to a broader governance plan. These are just symptoms, however.

P&L 13

P&L How To Finance Metrics 13

In the CEO Afterlife

AUGUST 6, 2013

Never in the history of marketing has there been so much talk about branding. The conversation in the world of branding is well beyond product and service brand discussion by marketers and ad agencies. I remain impressed with the ongoing success of P&G, L’Oreal, Nike, Whole Foods, Pernod Ricard, Apple, and Starbucks.

Brand 260

Brand P&L Human Resources Brand Management 260

Harvard Business Review

DECEMBER 19, 2016

When confronted with disruptive technologies, many companies fail to align digital strategies with their core strategies. Even in the most commoditized markets, winning players need to create value by adding small slivers of differentiated services, logistics, quality and reliability. Insight Center. The 21st-Century CEO.

CEO 8

CEO Supply Chain Disruptive Innovation P&L 8

Harvard Business Review

FEBRUARY 9, 2011

They do this by building consumer P&Ls through cross-functional teams across marketing, sales, supply chain and finance, much like some companies have built account and product P&Ls. These 'data hogs' likely have different levels of profit based on their spending patterns beyond data plans (e.g.,

P&L 14

P&L Supply Chain Retail Price 14

Harvard Business Review

MAY 24, 2013

She holds the Ernest L. In her latest book, SuperCorp: How Vanguard Companies Create Innovation, Profits, Growth, and Social Good , she analyzed how P&G (among other companies) achieved long-term performance. Why is P&G making this move, now? P&G is in the midst of a major restructuring, and has laid off thousands of people.

P&L 8

P&L Restructuring Price CEO 8

Harvard Business Review

AUGUST 25, 2014

But the disconnect between sales and strategy (in this case, a lack of strategy to deal with a technology that is redefining the market and customer behavior) is the hidden subtext of the book. Companies tend to do plans by P&L unit, even when Sales (for good reasons) sells across those units.

Strategy 13

Strategy P&L TQM Strategic Planning 13

Harvard Business Review

MARCH 15, 2017

Only 31% of Fortune 100 boards currently have a director who is a CIO, even though technology is at the core of every business today. As Sheila Jordan, CIO at Symantec and director at FactSet, put it, “All companies are technology companies today. Technology is a lever to run the business, but also to change and grow.”

CIO 9

CIO Committee Technology P&L 9

Harvard Business Review

JULY 10, 2012

Two decades ago, organizations were designed around stand-alone business units, so all managers had to understand finance, technology, manufacturing, sales, marketing, strategy, human resources, and more. It also will force the functional service providers to be more market-driven.

Management 14

Management P&L Incubator Finance 14

Harvard Business Review

OCTOBER 15, 2013

People and Organization : In late 2010, GE CEO Jeff Immelt decided to give country managers P&L responsibility for all of GE in their countries and have them report to vice chairman John Rice, who would be stationed in Hong Kong. It was the first time a vice chair would be based in an emerging market.

P&L 8

P&L Fixed Assets Charan Delegation 8

Harvard Business Review

MARCH 12, 2012

For example, GE developed an ultra-low-cost ultrasound for rural China which is now marketed in over 100 countries. Logitech developed an affordable mouse for the China market which sells for (the Chinese equivalent of) $19.99 Therefore, they focused on winning market share by adapting global offerings to meet local needs.

Glocalization 11

Glocalization Mass Marketing P&L Globalization 11

Harvard Business Review

NOVEMBER 22, 2016

In the past, marketers have struggled to deliver the higher response rates they need from existing customers — a smaller group than potential new customers. Digital channels now allow companies to fine-tune marketing messages based on observed behavior. USAA is something of an exception, though.

Insurance 8

Insurance P&L Telecommunications CRM 8

Strategy Driven

DECEMBER 2, 2019

Technology has provided us with unprecedented advances, information, knowledge, instant access and entertainment. While there’s no denying that technology has amazing advantages to make it easier for the customer in most cases. However, a company’s biggest expense doesn’t show on a P&L, at least not directly.

Company 69

Company P&L Bottom-up Advertising 69

Harvard Business Review

FEBRUARY 18, 2011

In today's economy, where the fast growth of emerging markets outpaces America and the developed world, if you haven't gone global yet, it's time to get moving. Market share expanded, cost controls tightened, safety improved, operational efficiency peaked, and so did profits. [For more, visit the Communication Insight Center.].

P&L 15

P&L Globalization CFO Operations 15

Harvard Business Review

MAY 6, 2015

Market share, cost reductions, and profit margins of new businesses are examples of impact metrics. The most widely used metric among our respondents, for instance, was revenue being generated by new products or services over the course of their first few years in the market. P&L impact or other financial impact.

Metrics 8

Metrics Innovation Company Stage-Gate 8

Harvard Business Review

OCTOBER 10, 2017

Don’t Get Trapped in Your P&L. Unexpected changes in technology, customer preferences, and regulation can disrupt even the best-run operation. Typically when firms are evaluating investments they look for large addressable markets. Here are four things leaders can do. Build for the Few, Not the Many.

Innovation 8

Innovation P&L ROI Long-term 8

Harvard Business Review

JANUARY 18, 2012

When Palmisano retired this month, the media chronicled his success by focusing on IBM's 21% annual growth in earnings per share and its increase in market capitalization to $218 billion. Palmisano believes the technology industry requires "a high-performance, in-your-face, speak-your-mind culture." Directness.

Globalization 15

Globalization Golden Parachute Short-term Long-term 15

Harvard Business Review

JANUARY 17, 2012

His firm grew explosively during the 90s and right up through 2008, constructing offices and high-end homes for the technological elite. But then the market slowed as companies moved their construction overseas and construction jobs disappeared. In a way," he says, "the slower market has been a blessing. We're not as frenetic.

P&L 13

P&L Construction Survey Stress 13

Harvard Business Review

JANUARY 29, 2015

In a departure from GE’s traditional control systems, the Center was not set up as its own business unit with its own P&L, but rather was funded by a $1 billion investment by Jeff Immelt and became part of GE Global Research. And the market for software talent was hot hot hot. She told me how difficult it was.

Software 8

Software Six Sigma Insourcing P&L 8

Ask Atma

MAY 20, 2012

Examples could come from art, comics, film, music, architecture, economics (weird black markets), music, media, etc… Creating opportunities for team members to communicate and share both creatively and intellectually improves team communications and fosters innovation. Nash Equilibrium, Pareto Principle). Cambridge: MIT Press.

Team 52

Team How To Knowledge Management Self-aware 52

Harvard Business Review

NOVEMBER 22, 2017

Who has P&L authority? And finally, does the operating model support the company’s strategic mission with the right combination of people, process, technology, and tools? Aligning the big picture with the day-to-day. It includes accountabilities. Who on that org chart has the authority to make which decisions?

Strategy 8

Strategy Company Banking Apparel 8

Harvard Business Review

JANUARY 23, 2015

In addition to what a company is paid for, “these assumptions are about markets. They are about technology and its dynamics, about a company’s strengths and weaknesses.” That could be by offering a better business model — but it can also be by offering the same business model to a different market.

Business Model 8

Business Model Drucker Christensen P&L 8

Harvard Business Review

DECEMBER 20, 2011

From relentless demand for resources to bamboo-like 9% growth to vicious competition for the technologies and industries of the future, China will be the big story for a long time. So one technology and company failed miserably (and perhaps the government made a bad investment choice). China, China, and China. Right now, the U.S.

Supply Chain 15

Supply Chain Apparel P&L Long-term 15

Harvard Business Review

JANUARY 3, 2014

Candidates also appraise a firm’s future prospects, market competitiveness, and business strategy. He offered an example: “I recently recruited a VP Sales and Marketing from a well-known consumer technology company to be the president and COO of a small but fast-growing smart-grid consumer technology-products company.

Reputation 13

Reputation Consultative P&L Execution 13

Harvard Business Review

MARCH 26, 2013

It could well be that a charismatic candidate who appealed to minorities, made better use of campaign technology, and embraced some modest policy changes (mainly on immigration and gay marriage) could sweep Republicans back into the White House. Lafley and Roger L. But I think the Republicans are going about this all wrong.

Brand 8

Brand Productivity Products P&L 8