Harvard Business Review

OCTOBER 13, 2015

I’ve been writing about this problem since 2004 , and doing my best to help advertisers avoid it. The New Tools of Marketing. Suppose your company is fortunate enough to enjoy popularity with a given demographic group — say, 40% market share among men aged 18 to 25. Insight Center. Sponsored by Percolate.

Marketing 8

Marketing Affiliate Marketing Advertising Dunning 8

Harvard Business Review

OCTOBER 4, 2011

After all, he has asserted since 2004 that global oil production was nothing to worry about, and that there would be few effects on the economy. Conventional crude ended its 150-year-long growth trajectory in 2004 and flattened out around 74 million barrels per day. in 2008, which was immediately followed by an economic crash.

Price 9

Price GDP Supply Chain Maturity 9

Harvard Business Review

DECEMBER 22, 2010

No wonder that a 2008 McKinsey survey found that only 20% of senior executives believe that their corporate philanthropy is effective in achieving social goals. As Nike's Senior Portfolio Manager Adam Day says, "The global development sector had overlooked the enormous potential of investing in adolescent girls to reduce global poverty.

Core Competence 15

Core Competence Market Segmentation Globalization Reputation 15

Harvard Business Review

APRIL 25, 2011

Nokia's inability to field a credible response to the launch of the iPhone in 2007 and Google's Android operating system in 2008 has precipitated a freefall in its share price. Kearney as "the best-managed company in the world" — not so different from Apple today.

Supply Chain 15

Supply Chain Long-term Brand Early Adopters 15

Harvard Business Review

AUGUST 11, 2015

We studied the German mobile-handset market during the feature-phone era of 2004-2008 — a dynamic period in which competition was about equipping devices with new functions such as photography. Samsung, a classic pioneer in the handset market, also had a successful year in 2006.

Due Diligence 8

Due Diligence Incentives Innovation Follow-up 8

Harvard Business Review

APRIL 14, 2017

For example, our survey, which asked managers of 13 functions, from sales and marketing to procurement and finance, to indicate whether their departments were using AI in 63 core areas, found AI was used most frequently in detecting and fending off computer security intrusions in the IT department. AI wasn’t new at Microsoft.

Company 11

Company Survey Finance Engineering 11

Harvard Business Review

MAY 17, 2012

This was the headline finding of a recent study (PDF) by the American Institute of CPAs and the Chartered Institute of Management Accountants. In short, it is their primary management system. When Charles "Chuck" Schwab returned to the helm to turn around his troubled financial firm in 2004, for example, he installed such a system.

Customer Loyalty 13

Customer Loyalty Loyalty CEO Intellectual Capital 13

Harvard Business Review

JULY 16, 2012

"A general who fears to unsheathe his sword is not a good general," says Mr. Li Jiaxiang , Chairman of Air China from 2004 to 2008 and the #1 performing corporate leader in China according to our new ranking (just published in the Harvard Business Review China and the centerpiece for the magazine's launch events in Beijing and Shanghai).

Long-term 13

Long-term Short-term Globalization Reputation 13

Harvard Business Review

OCTOBER 6, 2011

The concern I expressed in the post was that these actions have become the standard by which CEOs are expected to manage. I, along with the rest of my management team and the board, agreed with the recommendation, and the drug was withdrawn. In 2004, the circumstances were different. billion in revenues. Why did they do this?

Restructuring 8

Restructuring Long-term Short-term Leadership 8

Harvard Business Review

MAY 8, 2014

Large companies rarely face this growth killer since most of them maintain deep cash reserves, have access to the financial markets, and possess the financial discipline to react long before a crash. Midsized companies need to be far more cash-conscious — even penurious — when their markets go sour. firm in 1989.

Crisis 8

Crisis CFO GAAP Banking 8

Harvard Business Review

OCTOBER 21, 2016

Today’s executives are dealing with a complex and unprecedented brew of social, environmental, market, and technological trends. These require sophisticated, sustainability-based management. ” Improving risk management. Investing in sustainability is not only a risk management tool; it can also drive innovation.

Supply Chain 8

Supply Chain Price Loyalty Efficiency 8

Harvard Business Review

DECEMBER 22, 2014

India love first peaked in July 2008 when India’s government of the time risked its very survival in support of a nuclear energy deal led by Washington. At the same time Amway and L’Oreal thrived in the same market and personal care sales boomed across most of India. ’s branded generic-medicine unit in India for $3.7

Venture Capitalist 10

Venture Capitalist Price Marketing Learning-by-Doing 10

Harvard Business Review

MAY 11, 2015

And building a strong employer brand first became a major focus of activity between 2004 and 2008, when in response to the growing competition for talent, leading companies like Unilever , Shell and P&G began to apply the same focus and consistency to their employer branding as they applied to their corporate and consumer branding.

Brand 8

Brand CEO Reputation Advertising 8

Harvard Business Review

JUNE 9, 2011

mortgage borrowers got into this situation from about 2004 through early 2007. It's okay for you if asset prices stop rising, but if they fall dramatically — or if the market for them simply stops functioning — you're in big trouble. This was to a certain extent what hit Lehman Brothers and Bear Stearns in 2008.

Company 13

Company Finance Price IPO 13

Harvard Business Review

OCTOBER 27, 2014

He is no Jim Simons , using his mathematical genius to outsmart the market in (to an outsider) incomprehensible ways. billion in 2013, making him the fifth highest-paid fund manager in the land. He did have a horrific 2008. Yet the simplicity and almost child-like nature of Icahn’s approach still begs examination.

Hedge 8

Hedge Venture Capitalist Letter Reputation 8

Harvard Business Review

FEBRUARY 4, 2014

On February 4th, 2004, Harvard undergraduate Mark Zuckerberg launched “Thefacebook.” Some 650 people had already joined, and thus began the company’s wild ride toward becoming a social networking site with over a billion users, thousands of employees, and a market capitalization well north of $100 billion.

Engineering 10

Engineering Class Software Mentor 10

Harvard Business Review

JULY 4, 2012

As a corporate leader, you have already contributed value by building successful businesses, bringing innovative and high-quality products and services to market, and creating jobs. What I heard surprised me, and may surprise you too: Fred Steingraber (Mayor of Kenilworth, IL and former CEO of management consultancy A.T. Regrets? "

Leadership 12

Leadership CIO Politics Career 12

Harvard Business Review

JULY 16, 2013

For a designer like myself, it''s easy to recognize which executives know their products intimately, and which manage from a spreadsheet. They recognize that as UX eclipses traditional brand marketing, they need to be more hands-on with their products. The CEO as Lead Product Designer. Customers" Have Become "Users".

Leadership 9

Leadership Ries CEO Productivity 9

Harvard Business Review

AUGUST 9, 2013

By 2004, RIM had acquired 1 million subscribers and only three years later surpassed the 10 million mark. In 2008, RIM tried to match the new competitor. After four years, systems had been tinkered with so much that new product launches became not only prohibitively expensive but also needed a very long time to market.

Technology 8

Technology CIO Agility Software 8

Harvard Business Review

APRIL 11, 2012

In the few years since the financial crisis of 2008 hit us where it hurts, the calls for the "end of capitalism" have rung out from the streets and halls of power alike. There's this complaint: 'I'd love to think and manage for the long term, but Wall Street won't let me.' And that focus filters down to companies.

GDP 11

GDP Long-term Meyer Short-term 11

Harvard Business Review

APRIL 15, 2011

Every year since 1995, the Federal Communications Commission (FCC) has released a report on the state of competition in the wireless market. Or, if not, what negative effect its dubious conclusions might have on regulatory policy in wireless markets. If firms are not exercising market power, competition reigns.

Wireless 13

Wireless Report Price Analysis 13

Harvard Business Review

JUNE 22, 2015

Until the summer of 2008, container ports on both the west and east coasts of North America were nearing capacity as imports and exports soared. For instance, the average transit times to move containers from the ports of Los Angeles and Long Beach to Chicago grew from 84 hours at the end of 2004 to 120 hours by early 2015.

Supply Chain 8

Supply Chain Crisis Transportation Tactics 8

Harvard Business Review

JULY 8, 2014

A few years ago one of the most vexing questions for marketing executives was whether big corporations were going to have to do what Bharti Airtel had done. Virtually everything except customer management and building the brand was left to partners. Then there’s the perennial difficulty of managing partnerships.

Technology 8

Technology Marketing Outsourcing Supply Chain 8

Harvard Business Review

DECEMBER 13, 2017

This has been a remarkable year for the markets. From 1970 to 2004, the percentage of CEOs hired from outside the firm increased from 12% to 39%. Decentralizing is a natural consequence of managing by numbers because it shifts R&D investment decisions to divisions, where R&D investment can be more readily linked to outcomes.

Short-term 8

Short-term Decentralization Company Trends 8

Harvard Business Review

APRIL 23, 2018

The Commercial Space Launch Act of 1984 (and amendments in 1988 and 2004) called for government agencies such as NASA to support the development and growth of commercial space. First, the frontier technologies that NASA needed were not already available on the market; they had to be developed from scratch by specialized contractors.

Budgeting 8

Budgeting Technology Innovation Operations 8

Harvard Business Review

NOVEMBER 14, 2016

Norway was the first to adopt a quota for female board members (40%) in 2004. Back in 2008, when Danish Prime Minister Helle Thorning-Schmidt wanted to put in place quotas like those in Norway, she met strong resistance from both men and women. Growing Recognition that Market Forces Won’t Fix the Problem. In the U.S.,

Diversity 8

Diversity Resistance CEO Goal 8

Harvard Business Review

JANUARY 5, 2017

Political campaigns are marketing campaigns, messages aimed at selling a product. But in the last two contests in which Hillary Clinton has participated, the 2008 primary and the 2016 election, she won on most of these metrics — and lost the elections. Yet by 2004 its market share was down to 3%.

Media 10

Media Advertising Fixed Costs Content 10

Harvard Business Review

NOVEMBER 2, 2012

A former campaign manager, Strasma started his company in 2003 to find a better way to predict who the true persuadables are in a campaign, and to find smart ways to target messaging towards them. What are some of the key differences are between Obama's 2008 campaign and what you're seeing in this one? Definitely the scale.

Survey 8

Survey Politics Information Discount 8

Harvard Business Review

JULY 14, 2016

For the 2008 presidential race, Barack Obama hired one of Facebook’s early employees, Chris Hughes, to drive the campaign’s technology strategy. In this article, I review three critical aspects to watch: marketing, operations, and profiling. Digital marketing: for Clinton, it’s a science; for Trump, an art.

Bond 8

Bond Early Adopters Technology Politics 8