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Brand Surgery ? excerpts from my Marketing Magazine article | In.

In the CEO Afterlife

Brand Surgery – excerpts from my Marketing Magazine article. by John • February 5, 2011 • Branding , Leadership , Marketing , Strategy • 1 Comment. The blemish is the abdication of strategic attention by the organization’s most senior marketing executives to the enhancement of brand equity.

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Succession Planning: Not Just for Older Leaders

N2Growth Blog

billion as of March 2013 (per Forbes Magazine.) years as of 2011 from 10 years in 2000. We know the PC market is in a free fall and we know the financials of the company ad nauseum, but what about the brainpower, ingenuity and creativity that is needed to steer this behemoth in the right direction?

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What Ever Happened to the Pepsi Generation? | In the CEO Afterlife

In the CEO Afterlife

by John • November 20, 2011 • Branding , Leadership , Marketing , Strategy • 4 Comments. Michael Jackson , the theme to “Billie Jean” and a phenomenal blend of marketing and entertainment drove the Pepsi brand to the pinnacle of contemporary culture. So, what are Pepsi’s marketers doing to revitalize it?

CEO 242
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Turnarounds and the Big Play | In the CEO Afterlife

In the CEO Afterlife

by John • December 11, 2011 • Branding , Leadership , Marketing , Strategy • 1 Comment. I was Nabob’s VP of Marketing, a 32 year-old disciple of an excellent turnaround CEO – a fellow by the name of Hugo Powell who eventually moved on to Interbrew (now Anheuser-Busch InBev ) as CEO. In the CEO Afterlife.

CEO 201
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Clout as Strategy and Why Companies Won't Admit It | In the CEO.

In the CEO Afterlife

by John • August 29, 2011 • Human Resources , Leadership , Strategy • 2 Comments. There are all sorts of strategies in today’s business – at the top is corporate strategy, followed by a slew of functional and sub-functional strategies ranging from marketing to waste management. October 8, 2011 at 5:19 am.

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What Makes ABSOLUT, Absolute? | In the CEO Afterlife

In the CEO Afterlife

by John • July 24, 2011 • Branding , Marketing • 3 Comments. Sometimes it is the marketers themselves that prematurely bring advertising campaigns to premature conclusions. Marketers operate in a dynamic world. July 25, 2011 at 6:19 am. July 25, 2011 at 10:56 am. In the CEO Afterlife.

CEO 100
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Insider Insight on Price Fixing | In the CEO Afterlife

In the CEO Afterlife

by John • April 14, 2011 • Leadership , Marketing , Strategy • 1 Comment. As much as ‘branded’ companies pride themselves on being ‘value-added’ marketers, they continually exchange ‘price buyers’ with their competition. The natural competitive reaction is to join the discount fray and recover lost market share.

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