Remove 2013 Remove Leadership Remove Marketing Remove Retail
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2020 Top CHRO List – The People Leaders To Watch

N2Growth Blog

In the years that have passed, we’ve continued to expand and refine the list by looking for CHROs able to innovate and outperform their peers regardless of current market dynamics in play at the time. Remember, it’s the people and culture who enable technology and marketing success – not the other way around. ?.

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Bookseller Leadership Mistakes

Coaching Tip

First Borders, then Barnes & Noble CEOs make the wrong leadership decisions. Tom Borders told me that they decided to hire a CEO whose experience was in retailing versus a strategic marketing expert. Unfortunately, the Borders CEO didn''t recognize that the Internet was changing everything.including the book retail business.

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New Book Loveworks Teaches How To Make Emotional Connections

Eric Jacobson

It was admired by many as a breakthrough in marketing thinking but was also controversial because of its surprisingly obvious thesis: that emotional connections are at the heart of sustained relationships between producers, retailers, and consumers. In 2010 Advertising Age magazine named Lovemarks one of their "ideas of the decade."

Books 50
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Products and Services that Address Deep Rooted Social Problems

Strategy Driven

They prove that the most economically disadvantaged people on the planet create a great market for social entrepreneurs – AND provide a terrific testing ground for innovation and cost control. As of February 28, 2013, the company claims: 13,638,438 “lives empowered”. This can be part of your strategy. 656,952 tons of CO2 offset.

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The world is going mobile. Are you moving or standing?

Strategy Driven

To put myself on notice that my own offerings need to be ahead of the market and ahead of my competition. Here’s my present situation and what I’m going to be doing to ensure my leadership position for the next decade: I have an app. Copyright 2007-2013 by StrategyDriven Enterprises, LLC. Consider leaving a comment!

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2013 Trends and The Power of Women

Women on Business

I was recently asked to think about how 2013 trends will impact women in the work force and how women will impact the trends. As a female entrepreneur who has built a successful company over the past decade, I forced myself to look even further ahead and determine what might be coming, not just in 2013 but in the next five years or so.

Trends 265
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How We Transformed Marketing at Electrolux

Harvard Business Review

Marketers are racing to create seamless customer experiences that make it easy for consumers to engage at every touchpoint as they navigate the “decision journey” and beyond. In 2012, Electrolux leadership decided this had to change. In addition, we took a fresh look at how our marketers are organized globally.