2014, Leadership, Marketing and Newsletter

Managing Talent in a Passion Driven Job Market

Strategy Driven

AUGUST 14, 2014

In what I might describe as the passion-driven job market – where individuals are less concerned about achieving a post at the top of the chain in a fortune 500 company and are more concerned about enjoying what they do – for the long haul, employers need to re-pivot. Copyright 2007-2014 by StrategyDriven Enterprises, LLC.

Marketing

Marketing Management Talent Management Competitive Advantage

How Sales, Marketing and Social Can Facilitate the Decision Path

Strategy Driven

MAY 28, 2014

Sales, marketing, and social marketing attempt to place solutions and create relationships by supplying great content, discovering likely prospects, and creating trust. We can add these to the sales, marketing, and social models to truly serve our buyers and followers and close more. About the Author. Consider leaving a comment!

Marketing

Marketing Consensus Content Follow-up

Sharon Drew Morgen, NYT Business Bestselling Author, Writes Column for StrategyDriven

Strategy Driven

JULY 16, 2014

We believe a clear, forward-looking strategy, translatable to the day-to-day activities of all organization members, is critical to realizing success in today’s fast paced market environment. If you enjoyed this article, let us keep you up-to-date on other newly published insights by signing up for our complimentary StrategyDriven Newsletter.

Consensus

Consensus Advice Executive Coaching Tactics

It’s The Consensus, Stupid*

Strategy Driven

JULY 10, 2014

Buying decisions happen well before buyers consider your solution regardless of their need or the efficacy of your solution, marketing, or content. We can facilitate a buyer’s consensus from sales, marketing, and social, but not with the current sales or marketing models. Copyright 2007-2014 by StrategyDriven Enterprises, LLC.

Consensus

Consensus Content Marketing Influence

Steps Along The Buying Decision Path

Strategy Driven

AUGUST 8, 2014

Marketing, marketing automation, and social marketing may be involved in steps 3 and 8, although its not clear then if the decision to choose an external solution has been made, the full fact pattern of needs has been determined, or if the appropriate decision makers and influencers are included. New solution chosen.

Consensus

Consensus Webinar Marketing Newsletter

Why it Pays to be a Contrarian

Strategy Driven

NOVEMBER 26, 2014

When I began to buy and sell commercial real estate in 1968 I was told that the market had been weak for years, and I was foolish to even consider that kind of investment. The market soon improved dramatically. During that period, most people were transfixed by the seemingly unlimited growth potential in the derivatives market.

Real Estate

Real Estate CPA Travel Competitive Advantage

The Big Picture of Business – Cut the Weeds: Focus on Priorities and Strategy, Avoid the Time Zappers

Strategy Driven

NOVEMBER 7, 2014

Power Stars to Light the Business Flame , by Hank Moore, encompasses a full-scope business perspective, invaluable for the corporate and small business markets. If you enjoyed this article, let us keep you up-to-date on other newly published insights by signing up for our complimentary StrategyDriven Newsletter. About the Author.

Strategy

Strategy Budgeting Risk Management Strategic Planning

Do you want to push your solution? Or implement creative, collaborative change?

Strategy Driven

MARCH 5, 2014

What does the housing market look like for the sale of your house? To have greater success, you’d need to begin your initiative – whether it’s sales, change management, leadership, or negotiation – by facilitating the components of systemic change first. Copyright 2007-2014 by StrategyDriven Enterprises, LLC.

Creativity

Creativity Resistance Consensus Case Study

Help Buyers Buy: Facilitate The Buy Path, Then Sell

Strategy Driven

JUNE 25, 2014

Before a purchase, every element that would be disrupted needs to know how to compensate for change: tech folks must figure out their new scheduling or find outsourced support; sales and marketing must have a unified strategy to share budget; HR must get the right groups together, etc. Copyright 2007-2014 by StrategyDriven Enterprises, LLC.

System

System Marketing Budgeting Outsourcing

The Big Picture of Business – The Fine Art of Failure: Benefiting from Mistakes to Assure Success

Strategy Driven

SEPTEMBER 5, 2014

Power Stars to Light the Business Flame , by Hank Moore, encompasses a full-scope business perspective, invaluable for the corporate and small business markets. If you enjoyed this article, let us keep you up-to-date on other newly published insights by signing up for our complimentary StrategyDriven Newsletter. About the Author.

Succession

Succession Due Diligence Budgeting Risk Management

The Big Picture of Business – Visioning Scope: Applying Vision Toward Your Organization’s Progress

Strategy Driven

OCTOBER 3, 2014

Power Stars to Light the Business Flame , by Hank Moore, encompasses a full-scope business perspective, invaluable for the corporate and small business markets. If you enjoyed this article, let us keep you up-to-date on other newly published insights by signing up for our complimentary StrategyDriven Newsletter. About the Author.

Mission Statement

Mission Statement Benchmarking Tactics Strategic Planning

The Big Picture of Business – Diversity is Important for Business

Strategy Driven

DECEMBER 5, 2014

It opens your services to additional market niches. Power Stars to Light the Business Flame , by Hank Moore, encompasses a full-scope business perspective, invaluable for the corporate and small business markets. Copyright 2007-2014 by StrategyDriven Enterprises, LLC. It makes good business sense. About the Author.

Diversity

Diversity Budgeting Open-book Risk Management

Where Have All the Leaders Gone?, part 3 of 6

Strategy Driven

JANUARY 16, 2014

Leadership Role #2: Declaring a Mission. Apple also made this mistake, and until the advent of the iPod, the company was relegated to being a small player in a vast market. Apple also made this mistake, and until the advent of the iPod, the company was relegated to being a small player in a vast market. All rights reserved.

Chief Executive Officer

Chief Executive Officer Competitive Advantage Open-book Software

Post words. Achieve big. Build success. Day-by-Day.

Strategy Driven

JANUARY 20, 2014

They’re independent businesspeople who are now marketing their sales and personal development services using my intellectual property, both online and in the classroom. In 2014 I will intensify the program and the process until there are 500 certified advisors globally. Copyright 2007-2014 by StrategyDriven Enterprises, LLC.

Succession

Succession Customer Loyalty Competitive Advantage Content

The Big Picture of Business – Doing Your Best Work on Deadlines: Mobilizing the Energy for Best Business Success

Strategy Driven

JULY 11, 2014

Power Stars to Light the Business Flame , by Hank Moore, encompasses a full-scope business perspective, invaluable for the corporate and small business markets. If you enjoyed this article, let us keep you up-to-date on other newly published insights by signing up for our complimentary StrategyDriven Newsletter. About the Author.

Energy

Energy Strategic Planning Succession Humphrey

Salespeople have questions. Jeffrey has answers.

Strategy Driven

AUGUST 4, 2014

You say you must become an expert at what you’re trying to sell to have any hope of future success but what I’m selling requires loads of previously acquired knowledge and the ability to implement that knowledge in a world where the market is constantly changing. Copyright 2007-2014 by StrategyDriven Enterprises, LLC.

Retail

Retail Price Customer Loyalty Learning-by-Doing

Moving on from ROI to ROE, a Return on Empathy

Strategy Driven

JANUARY 17, 2014

As a result significant business resources are wasted buy an over-reliance on market research that poses only rational questions but neglects to probe customers’ emotional reactions that lie hidden within their answers. He is the author of the book, Empathetic Marketing published by Palgrave. The Need for Caring Relationships.

ROE

ROE ROI Letter Airlines

A game plan to generate a thousand social media leads.

Strategy Driven

MARCH 31, 2014

Generating 1,000 leads will create a pipeline that will lead me to one sale per day by June 2014. Attitude , The Little Green Book of Getting Your Way , The Little Platinum Book of Cha-Ching , The Little Teal Book of Trust , The Little Book of Leadership , and Social BOOM! Copyright 2007-2014 by StrategyDriven Enterprises, LLC.

Media

Media Planning Audience Customer Loyalty

What CEOs want to talk about. HINT: It ain’t your product.

Strategy Driven

DECEMBER 15, 2014

Market conditions/future. If you are able to talk market conditions and the future with the CEO, you will have their total undivided attention and respect. Attitude , The Little Green Book of Getting Your Way , The Little Platinum Book of Cha-Ching , The Little Teal Book of Trust , The Little Book of Leadership , and Social BOOM!

CEO

CEO Productivity Products Loyalty

Why It Is Important To Train Your Staff

Strategy Driven

DECEMBER 12, 2014

Training staff in online marketing may help you to improve this area of your business and, in turn, attract new customers. Offering regular training opportunities to staff will go a long way to boost team morale and will prove that you have good leadership skills. Copyright 2007-2014 by StrategyDriven Enterprises, LLC.

Training

Training Talent Management Competitive Advantage Content

Online subscriptions offer amazing perks and value

Strategy Driven

MARCH 3, 2014

Occasionally I would pick up one in the airport gift shop and read it on the plane and I continued to subscribe to the cartoon newsletter. But the market is making a HUGE shift. If you enjoyed this article, let us keep you up-to-date on other newly published insights by signing up for our complimentary StrategyDriven Newsletter.

Magazine

Magazine Advertising Customer Loyalty Content

Is it a sales plan or a state of mind that feels support?

Strategy Driven

MAY 5, 2014

In order for salespeople to feel ‘in the groove,’ and get the sales rhythm, there has to be leadership support, and there has to be leadership encouragement. Leadership has to change the word accountability to the word responsibility. Genuine, real-world, hands-on leadership encouragement. Here are the 7.5

Planning

Planning Belief Systems Customer Loyalty Reputation

The NEW TRUTH about closing the sale.

Strategy Driven

JULY 21, 2014

Attitude , The Little Green Book of Getting Your Way , The Little Platinum Book of Cha-Ching , The Little Teal Book of Trust , The Little Book of Leadership , and Social BOOM! If you enjoyed this article, let us keep you up-to-date on other newly published insights by signing up for our complimentary StrategyDriven Newsletter.

Customer Loyalty

Customer Loyalty Competitive Advantage Seminar Books

Easiest way to make a sale? Start at the top!

Strategy Driven

DECEMBER 8, 2014

Attitude , The Little Green Book of Getting Your Way , The Little Platinum Book of Cha-Ching , The Little Teal Book of Trust , The Little Book of Leadership , and Social BOOM! If you enjoyed this article, let us keep you up-to-date on other newly published insights by signing up for our complimentary StrategyDriven Newsletter.

Bottom-up

Bottom-up Reputation CEO Customer Loyalty

The Big Picture of Business- Anniversaries Honor the Past and Build Support for the Future

Strategy Driven

JUNE 19, 2015

In 1998, I advised the Disney corporation and reminded them that Walt Disney’s 100th birthday in 2001 would offer great marketing and positioning opportunities. The Port of Houston, 100th in 2014. The Star Spangled Banner” by Francis Scott Key, 200th in 2014. Trait-centered Leadership vs. Servant Leadership.

Case Study

Case Study Open-book Learning Curve Learning-by-Doing

StrategyDriven Editorial Perspective – Hiring Uncertainties.

Strategy Driven

DECEMBER 27, 2010

Many of the provisions of the sweeping health-care bill passed by the House of Representatives in March won’t kick in until 2014, however these provisions spell big changes for small businesses. Register for the complimentary StrategyDriven Newsletter and receive instant access to our Organizational Performance Measures whitepaper series.

Uncertainty

Uncertainty Insurance Newsletter Incentives

Building Trust Develops Team Cohesiveness

Strategy Driven

APRIL 24, 2014

This is leadership! CEO Jason Levesque, a US Army veteran and entrepreneur, founded Argo Marketing in 2003, and has become a widely respected Maine business owner. If you enjoyed this article, let us keep you up-to-date on other newly published insights by signing up for our complimentary StrategyDriven Newsletter.

Development

Development Team Loyalty Due Diligence

Tough sales issues, and not so tough (but not so easy) answers.

Strategy Driven

JUNE 2, 2014

What is your sales team doing this year to dominate the market and the competition? Leadership support. Attitude , The Little Green Book of Getting Your Way , The Little Platinum Book of Cha-Ching , The Little Teal Book of Trust , The Little Book of Leadership , and Social BOOM! Why have I not tried Ace of Sales?

Customer Loyalty

Customer Loyalty Reputation Loyalty Competitive Advantage

Are you a social sales pacesetter? Or are you losing business to one?

Strategy Driven

JANUARY 5, 2015

Sandy fed me some support data from their recently published IBM’s 2014 Business Tech Trends Report. Attitude , The Little Green Book of Getting Your Way , The Little Platinum Book of Cha-Ching , The Little Teal Book of Trust , The Little Book of Leadership , and Social BOOM! Mobile is not an option – it’s an imperative.

Competitive Advantage

Competitive Advantage Trends Bottom-up Loyalty

The customer is stalling. What do I say now?

Strategy Driven

APRIL 28, 2014

Attitude , The Little Green Book of Getting Your Way , The Little Platinum Book of Cha-Ching , The Little Teal Book of Trust , The Little Book of Leadership , and Social BOOM! If you enjoyed this article, let us keep you up-to-date on other newly published insights by signing up for our complimentary StrategyDriven Newsletter.

Customer Loyalty

Customer Loyalty Price Objective Competitive Advantage

Mirror, mirror, on the wall. Are you the BEST salesperson of them all?

Strategy Driven

FEBRUARY 17, 2014

SECRET: They don’t use the slide deck provided by marketing, because it didn’t help them make a sale.). They are experts about their product and their market. Attitude , The Little Green Book of Getting Your Way , The Little Platinum Book of Cha-Ching , The Little Teal Book of Trust , The Little Book of Leadership , and Social BOOM!

Customer Loyalty

Customer Loyalty Loyalty Competitive Advantage Follow-up

6 Proven Tactics to Design an Effective Executive Healthcare Resume

Strategy Driven

APRIL 3, 2014

The best Healthcare Executive Resumes outline human capital management, profitability successes, market share increases in addition to their impressive academic and association credentials that will generate the most calls for interviews. The following six healthcare resume and job search tactics will help you obtain the results you seek: 1.

Tactics

Tactics Execution Pharmaceuticals Human Capital

The questions that matter most in a sales presentation.

Strategy Driven

APRIL 14, 2014

Attitude , The Little Green Book of Getting Your Way , The Little Platinum Book of Cha-Ching , The Little Teal Book of Trust , The Little Book of Leadership , and Social BOOM! If you enjoyed this article, let us keep you up-to-date on other newly published insights by signing up for our complimentary StrategyDriven Newsletter.

Reputation

Reputation Loyalty Proposal Customer Loyalty

The overlooked power that may be your sales kryptonite.

Strategy Driven

DECEMBER 29, 2014

Attitude , The Little Green Book of Getting Your Way , The Little Platinum Book of Cha-Ching , The Little Teal Book of Trust , The Little Book of Leadership , and Social BOOM! If you enjoyed this article, let us keep you up-to-date on other newly published insights by signing up for our complimentary StrategyDriven Newsletter.

Power

Power Competitive Advantage Customer Loyalty Learning-by-Doing

How is a cup of coffee like a sale? When it’s with a customer!

Strategy Driven

FEBRUARY 24, 2014

Attitude , The Little Green Book of Getting Your Way , The Little Platinum Book of Cha-Ching , The Little Teal Book of Trust , The Little Book of Leadership , and Social BOOM! If you enjoyed this article, let us keep you up-to-date on other newly published insights by signing up for our complimentary StrategyDriven Newsletter.

Customer Loyalty

Customer Loyalty Competitive Advantage Travel Seminar

Windshield time. Before and after opportunities.

Strategy Driven

FEBRUARY 10, 2014

Attitude , The Little Green Book of Getting Your Way , The Little Platinum Book of Cha-Ching , The Little Teal Book of Trust , The Little Book of Leadership , and Social BOOM! If you enjoyed this article, let us keep you up-to-date on other newly published insights by signing up for our complimentary StrategyDriven Newsletter.

Document

Document Customer Loyalty Competitive Advantage Content

Really, “close” the sale? Eh, no Sparky. It’s “earn” the sale.

Strategy Driven

JULY 14, 2014

Attitude , The Little Green Book of Getting Your Way , The Little Platinum Book of Cha-Ching , The Little Teal Book of Trust , The Little Book of Leadership , and Social BOOM! If you enjoyed this article, let us keep you up-to-date on other newly published insights by signing up for our complimentary StrategyDriven Newsletter.

Customer Loyalty

Customer Loyalty Competitive Advantage Books Seminar

You cannot ignore the present. It’s where your sales are!

Strategy Driven

JUNE 30, 2014

Attitude , The Little Green Book of Getting Your Way , The Little Platinum Book of Cha-Ching , The Little Teal Book of Trust , The Little Book of Leadership , and Social BOOM! If you enjoyed this article, let us keep you up-to-date on other newly published insights by signing up for our complimentary StrategyDriven Newsletter.

Media

Media Proposal Customer Loyalty Competitive Advantage

Old way or new way? Only one way works. My way.

Strategy Driven

JUNE 9, 2014

Attitude , The Little Green Book of Getting Your Way , The Little Platinum Book of Cha-Ching , The Little Teal Book of Trust , The Little Book of Leadership , and Social BOOM! If you enjoyed this article, let us keep you up-to-date on other newly published insights by signing up for our complimentary StrategyDriven Newsletter.

Customer Loyalty

Customer Loyalty B2C Reputation CRM

The old way or the new way? It’s really not a choice anymore.

Strategy Driven

JULY 7, 2014

A marketing approach that tells me how I win, not who you are. Attitude , The Little Green Book of Getting Your Way , The Little Platinum Book of Cha-Ching , The Little Teal Book of Trust , The Little Book of Leadership , and Social BOOM! Copyright 2007-2014 by StrategyDriven Enterprises, LLC. The New Way. Social attraction.

Loyalty

Loyalty Customer Loyalty Price Reputation

Where Have All the Leaders Gone?, part 2 of 6

Strategy Driven

JANUARY 9, 2014

Leadership Role #1: Reading the World and Creating a Vision. Therefore, one of the most important competencies of leadership is the ability to read the world. Therefore, one of the most important competencies of leadership is the ability to read the world. Copyright 2007-2014 by StrategyDriven Enterprises, LLC.

Chief Executive Officer

Chief Executive Officer Competitive Advantage Open-book Analysis

Telephone Communication: Make an Impression!

Strategy Driven

JULY 25, 2014

In our global market place we are now conducting business with people we have not and may never meet. If you enjoyed this article, let us keep you up-to-date on other newly published insights by signing up for our complimentary StrategyDriven Newsletter. Copyright 2007-2014 by StrategyDriven Enterprises, LLC.

Letter

Letter Competitive Advantage Content Article

Salespeople have questions. Jeffrey has answers.

Strategy Driven

JUNE 23, 2014

Attitude , The Little Green Book of Getting Your Way , The Little Platinum Book of Cha-Ching , The Little Teal Book of Trust , The Little Book of Leadership , and Social BOOM! If you enjoyed this article, let us keep you up-to-date on other newly published insights by signing up for our complimentary StrategyDriven Newsletter.

Hotels

Hotels Proposal Price Follow-up

Napoleon Hill’s Think and Grow Rich is full of timeless lessons.

Strategy Driven

MAY 12, 2014

As a country, we were fresh out of the Depression and the stock market crash of 1929. Attitude , The Little Green Book of Getting Your Way , The Little Platinum Book of Cha-Ching , The Little Teal Book of Trust , The Little Book of Leadership , and Social BOOM! Copyright 2007-2014 by StrategyDriven Enterprises, LLC.

Customer Loyalty

Customer Loyalty Competitive Advantage Books Seminar

Managing Talent in a Passion Driven Job Market

How Sales, Marketing and Social Can Facilitate the Decision Path

Trending Sources

Sharon Drew Morgen, NYT Business Bestselling Author, Writes Column for StrategyDriven

It’s The Consensus, Stupid*

Steps Along The Buying Decision Path

Why it Pays to be a Contrarian

The Big Picture of Business – Cut the Weeds: Focus on Priorities and Strategy, Avoid the Time Zappers

Do you want to push your solution? Or implement creative, collaborative change?

Help Buyers Buy: Facilitate The Buy Path, Then Sell

The Big Picture of Business – The Fine Art of Failure: Benefiting from Mistakes to Assure Success

The Big Picture of Business – Visioning Scope: Applying Vision Toward Your Organization’s Progress

The Big Picture of Business – Diversity is Important for Business

Where Have All the Leaders Gone?, part 3 of 6

Post words. Achieve big. Build success. Day-by-Day.

The Big Picture of Business – Doing Your Best Work on Deadlines: Mobilizing the Energy for Best Business Success

Salespeople have questions. Jeffrey has answers.

Moving on from ROI to ROE, a Return on Empathy

A game plan to generate a thousand social media leads.

What CEOs want to talk about. HINT: It ain’t your product.

Why It Is Important To Train Your Staff

Online subscriptions offer amazing perks and value

Is it a sales plan or a state of mind that feels support?

The NEW TRUTH about closing the sale.

Easiest way to make a sale? Start at the top!

The Big Picture of Business- Anniversaries Honor the Past and Build Support for the Future

StrategyDriven Editorial Perspective – Hiring Uncertainties.

Building Trust Develops Team Cohesiveness

Tough sales issues, and not so tough (but not so easy) answers.

Are you a social sales pacesetter? Or are you losing business to one?

The customer is stalling. What do I say now?

Mirror, mirror, on the wall. Are you the BEST salesperson of them all?

6 Proven Tactics to Design an Effective Executive Healthcare Resume

The questions that matter most in a sales presentation.

The overlooked power that may be your sales kryptonite.

How is a cup of coffee like a sale? When it’s with a customer!

Windshield time. Before and after opportunities.

Really, “close” the sale? Eh, no Sparky. It’s “earn” the sale.

You cannot ignore the present. It’s where your sales are!

Old way or new way? Only one way works. My way.

The old way or the new way? It’s really not a choice anymore.

Where Have All the Leaders Gone?, part 2 of 6

Telephone Communication: Make an Impression!

Salespeople have questions. Jeffrey has answers.

Napoleon Hill’s Think and Grow Rich is full of timeless lessons.

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