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Five Foundational Truths of Youth Marketing (and Leadership)

Leading Blog

It is an important and comprehensive book for marketers, but there are some principles they share that have a much wider application, that I wanted to share. In the book, they list the five foundational truths of youth marketing (and leadership). Adam Wilson, 2018, Former director of brand marketing for Carhartt, North America.

Marketing 261
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Better Management Will Help Drive Productivity Improvements

The Horizons Tracker

In a previous article , I explored how technology is generally not feeding through into productivity statistics. Data shows that despite considerable advances in technology in the last decade, productivity has largely remained flat. and France. Ill-equipped Research from Gallup highlights the importance of good management.

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How to Sharpen Your Digital Marketing in 2017

Strategy Driven

Everyone is doing digital marketing as a way to promote their products, services, and brands these days. The measurable nature of digital marketing and the fact that even small businesses can achieve great results with a good campaign make digital marketing very appealing to more and more businesses. Leave It to Experts.

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Marketing After the Purchase: 4 Emails to Educate Your Customer (Jill Schiefelbein)

Let's Grow Leaders

Yet many digital marketers stop communicating once their marketing is successful and a purchase is made. If you’re not taking this opportunity to extend your marketing, you’re missing a potential gold mine. As you start to use the product, we’re always here to help. You can never stop paying attention.

Education 180
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Investing In Robots Can Cause Profits To Fall

The Horizons Tracker

The study analyzed industry data spanning from 1995 to 2017 in the UK and 24 other European countries. Mixed results The U-shaped phenomenon is attributed to the interplay between cost reduction, process development, and product innovation. Companies often embrace robotic technologies initially to cut costs through process innovation.

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5 types of print marketing that could help your business to improve its bottom line

Strategy Driven

“Print marketing is dead.” However, the figures tell a different story: in 2017 alone, printing marketing generated a 190% stronger response than in the year prior, while 43% more customers responded to direct mail in that period. Where have you previously heard or read that phrase? Probably in quite a few places. Outdoor signs.

Marketing 106
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Diversification Putting Pressure on FinTech Executives

N2Growth Blog

With technology reshaping the global business landscape, many companies will be pushed to fundamentally reconsider their ways of doing international business, diversifying into new product categories and adopting a “borderless” expansion model. It will most likely overcome cross-cultural barriers as it expands into new markets.

Execution 341