Strategy Driven

DECEMBER 31, 2019

Once it’s up and running, you can focus on marketing. Market your online courses. Influencer Marketing. Two huge misconceptions about influencer marketing are that you have to be a well-known celebrity and you need a million followers. Event planning is a career that can span across socio-economic grids.

Course 73

Course Niche Marketing Learning-by-Doing Open-book 73

Rich Gee Group

NOVEMBER 9, 2010

I speak, when I do, on Permission Based Marketing. And then, I used Permission Based Marketing to market the hell out of each event and sell seats with all the marketing tactics I had at my disposal. If I failed to sell a conference I cancelled it before the deposit for the venue came due. I know my subject well.

Succession 171

Succession Library Licensing Ethics 171

Women on Business

NOVEMBER 23, 2010

Evaluate how your services are packaged for your specific audiences. Many of my medical group clients, assume “expensive advertising” when they hear the term “marketing.” When asked “how do you market your practice?” Governor’s Conference for Women. Use lingo with which they identify.

Press Release 157

Press Release Discount PR Long-term 157

LDRLB

MARCH 24, 2014

Creative solitude still requires feedback, stimulation, and – ultimately – an audience. Witness the rooms at any major political conference – rows upon rows of seats with a lectern and a stage at the front. Half of us have made career decisions based on work place aesthetics. People talk at each other.

Open-book 126

Open-book Organizational Behavior Innovation Creativity 126

Harvard Business Review

SEPTEMBER 13, 2018

These days, the culprit preventing many professionals from identifying a clear career path at their company is simply that one no longer exists. Increasingly, they’re relying on individual professionals to take more active control of their careers — a topic I’m frequently called in to speak about for corporate audiences.

Career 12

Career Company Mentor Consultative 12

Strategy Driven

APRIL 18, 2019

You will never feel motivated if you don’t love the career you are pursuing, so it is important make decisions based on your passions. From marketing techniques to business pitches, there are many different ways you can get the job done. Motivation is one of the most important personality traits every business owner needs to possess.

How To 56

How To Motivation Industry Learning-by-Doing 56

N2Growth Blog

DECEMBER 1, 2019

Needing a way to capture and document this event, I recruited Dan Evans , our Chief Marketing Officer , to join me on a journey that would span over 42,000 miles on four continents ( 11 countries total, including stops ) to interview and record sessions with experts in the science and art of leadership. Individual ownership.

Globalization 276

Globalization Leadership Conference Diversity 276

Strategy Driven

DECEMBER 3, 2010

’ As I began to read marketing materials, it was clear I needed to create a multitude of product and service which seemed close to impossible. They are missing the vision of finding a job that will provide both career growth and satisfaction. These two words are ‘ repurpose ‘ and ‘ leverage.’

Audience 50

Audience Newsletter Core Competence Tips 50

N2Growth Blog

AUGUST 22, 2010

When there’s enough intrigue to keep a film crew busy, enough &# ah-ha&# moments for disconnected CEOS, and enough shock and dismay to satisfy a nationwide TV audience then I submit to you that the issue we’re discussing today is a very real one…Many CEOs are simply out of touch with their businesses.

Blog 417

Blog Gordon CEO Consultative 417

Women on Business

JANUARY 24, 2011

To test service, put yourself in the shoes of your audience’s experience. Evaluate organizations online: their mission, major products/markets, history, and biographies of key participants. Many career-enhancing activities can develop from carefully chosen volunteer-based projects. Design stems from USE.

Press Release 100

Press Release Discount Sharpe Advertising 100

Strategy Driven

AUGUST 28, 2015

That’s why I advise businesses, write books, speak at conferences and more. His father, Skinny Pryor, owned a movie theatre and entertained audiences with comedy routines during intermissions. That was a cue for the studio DJ to play a commercial for the Career Shop, a clothing retailer. One never forgets their first mentor.

Pryor 50

Pryor Mentor Learning-by-Doing Audience 50

Harvard Business Review

DECEMBER 24, 2014

Every year, HBR interviews 10 people who’ve had fascinating careers. My career would not have been the same had the crash not occurred.” We asked her how she knew when a dramatic career move was the right one. ” Leadership Career planning' Here, a few highlights from 2014. ” But it came naturally.

Career 11

Career Learning-by-Doing Hedge Creativity 11

Joseph Lalonde

JANUARY 9, 2015

YouTility: Why Smart Marketing Is About Help Not Hype by Jay Baer – Bear wrote an amazing book on why helping is the new marketing. From his roles in Zulu, Deathrap, and Harry Brown, Caine has had a career of over five decades as an actor. Market in that direction. Taxi Mike knows how to be helpful.

Books 120

Books Learning-by-Doing Wilde Self-aware 120

Harvard Business Review

NOVEMBER 14, 2017

Others — and I hear from many – dream of developing a paid speaking career on the side. Career Transitions. How to Use Your LinkedIn Profile to Power a Career Transition. Change Your Career Without Having to Start All Over Again. Market yourself indirectly. Indeed, the economics can be enticing.

How To 8

How To Career Audience Webinar 8

HR Digest

MARCH 19, 2024

Being a career-oriented individual doesn’t automatically mean you’re an expert on the top professional goals you need to prioritize for your growth. This is often because there’s no room to stop and think of career advancement strategies that we could put to use considering our work takes up all our time.

Goal 64

Goal Succession Objective Career 64

Strategy Driven

JULY 3, 2015

It is usually technical or sales/marketing in nature. The biggest mistake that meeting planners make is determining the effectiveness of training and training professionals via audience survey. Most conference evaluation forms are lightweight and ask for surface rankings.rather than for nuggets of knowledge learned. Mentorship.

Education 50

Education Company Succession Mentor 50

Strategy Driven

MAY 7, 2012

If you give a value talk, a memorable talk, EVERY member of the audience will want to connect. Why not get praise for the great speech you gave at the conference every time someone walks by your booth, instead of trying to get them to putt a ball into a plastic cup. I am a living example of what writing can do to change a career.

White Paper 50

White Paper Reputation Customer Loyalty Seminar 50

Roundtable Talk

NOVEMBER 17, 2010

It’s the thing that happens to get the product to market” Mitch Joel @mitchjoel / Author and marketing guru / In a nutshell: It’s time for Leadership 3.0… Before building community you need to build engagement.” “If your product or service sucks; social media, marketing or management won’t save you.”

Management 48

Management Simon COO Blog 48

Harvard Business Review

AUGUST 20, 2018

Using these autoresponders — whether during vacation, a conference, or the big moments in our lives like the birth of a child — can create social connection with recipients including colleagues, clients, and vendors. I’ve received literally tens of thousands of these over the course of my career. Offer a Resource.

Conference 14

Conference CRM PR Cooper 14

Roundtable Talk

MARCH 29, 2010

When I heard him shelling his new book Free Agent Nation at a sales conference in 1999, my little Gen X brain finally felt vindicated that all of my job hopping was justified. He felt he needed to concentrate on building his career there. Free agents believe that there’s a market for their talents. Happy leading!

Godin 28

Godin Blog Article Career 28

Harvard Business Review

JULY 28, 2015

Let’s look at a few examples of powerful summaries: “Pharmaceutical marketing executive with 20 years of experience creating commercial infrastructures, growing brands, and optimizing product value throughout launch, re-launch, and sunset life cycles across all customer segments—payers, physicians, and patients. Add to Cart.

Pharmaceuticals 8

Pharmaceuticals Retail Long-term Industry 8

Skip Prichard

MARCH 3, 2021

We see the slick presentations, the perfect press conferences, the polished speakers reading teleprompters, the perfectly-perfect everything. That’s why I was fascinated by Unfiltered Marketing: 5 Rules to Win Back Trust, Credibility, and Customers in a Digitally Distracted World by Stephen Denny and Paul Leinberger.

Brand 121

Brand Storytelling Trends Content 121

Harvard Business Review

APRIL 30, 2014

In a marketing pitch, you’re telling the story about your idea. Drawing on this experience, as well as my recent research into the most succcessful TED talks and the neuroscience behind audience response, I’ve concluded that that data has the most impact when it’s wrapped in a story. Analysts are a tough audience.

Storytelling 8

Storytelling Audience COO Brand 8

Harvard Business Review

JULY 24, 2015

Publishers are relying on successful retreads like Harper Lee and Dr. Seuss, whose names alone will sell books, and authors who come to them with a pre-existing “platform,” i.e., a built-in audience. This “show-me-your-audience” skepticism may be a smart move. Become a full partner with authors.

Short-term 8

Short-term Long-term Audience Brand 8

Eric Jacobson

NOVEMBER 6, 2022

That’s why we started our Great Giveback Giveaway , where you can GET a complimentary copy of the book during this season of giving, and then GIVE a copy to someone who’s had a positive impact on your career. Question: Why do you believe readers have reacted that way to your book?

Books 103

Books Leadership Open-book Supply Chain 103

Eric Jacobson

MAY 29, 2022

That’s why we started our Great Giveback Giveaway , where you can GET a complimentary copy of the book during this season of giving, and then GIVE a copy to someone who’s had a positive impact on your career. Question: Why do you believe readers have reacted that way to your book?

Books 105

Books Leadership Open-book Supply Chain 105

Harvard Business Review

AUGUST 5, 2014

Booming public equities and a recovered IPO market generated record portfolio company exits and distributions from VC funds. A VC firm is, first and foremost, an investment vehicle created to generate returns for investors that exceed those available in the fully liquid, low cost public equity markets.

Venture Capitalist 15

Venture Capitalist Asset Management Rate of Return Industry 15

Eric Jacobson

DECEMBER 24, 2022

That’s why we started our Great Giveback Giveaway , where you can GET a complimentary copy of the book during this season of giving, and then GIVE a copy to someone who’s had a positive impact on your career. Question: Why do you believe readers have reacted that way to your book?

Books 65

Books Leadership Open-book Supply Chain 65

Harvard Business Review

NOVEMBER 22, 2012

magazine, speaking at major conferences, and advising the White House on innovation. Ray, too, had her own immersion experience, albeit in Albany, New York, where she started as a food buyer for a gourmet market, eventually teaching 30 minute cooking classes when they couldn't find a chef who would accept their low rates.

Reputation 8

Reputation Case Study Ries Kotter 8

Eric Jacobson

DECEMBER 29, 2021

That’s why we started our Great Giveback Giveaway , where you can GET a complimentary copy of the book during this season of giving, and then GIVE a copy to someone who’s had a positive impact on your career. Question: Why do you believe readers have reacted that way to your book?

Books 65

Books Leadership Open-book Supply Chain 65

N2Growth Blog

OCTOBER 6, 2010

Day one of the conference was headlined by a highly esteemed group of speakers who didn’t give me nearly what I had hoped for – While there were a few shining stars, and some great sound bites, I wasn’t challenged nearly as much as I hoped to be. In a world where everything is connected, anything is possible.

Blog 360

Blog Brand Media Influence 360

Harvard Business Review

FEBRUARY 6, 2013

For Alexis Products to survive, Steph needed to either come up with another hit — quickly — or formulate a cohesive strategy to take on the language-learning market as a serious competitor. But lately her marketing chief, Gregoire Ferron, had been raising difficult questions about what that duality meant for Alexis Products.

Case Study 8

Case Study Retail Learning-by-Doing Education 8

N2Growth Blog

JANUARY 18, 2011

What made this presentation so powerful was it was more than just an act put on for the benefit of the attendees, it was completely authentic and the audience knew it. People who have bad attitudes have more career turnover. People with bad attitudes have a 50% higher divorce rate.

Leadership 420

Leadership CEO Blog Learning-by-Doing 420

Harvard Business Review

MARCH 23, 2015

We now have entire conferences dedicated to the analytics of our business and our basketball operations. We have a global audience that has an unending thirst for mobile content, and a sophisticated CRM database that allows us to be a state-of-the-art marketing operation. Clippers for $2 billion. We want to win.

Price 8

Price Team Sports Franchising 8

Harvard Business Review

MARCH 29, 2016

Realizing it had a problem, the company tackled the issue head-on, speaking at women-in-tech conferences, training hiring managers to address bias, and live-streaming events that featured inspirational women or highlighted women’s rights issues. Speak to your audience (like a human ). Consider that unemployment in the U.S.

Reputation 8

Reputation Company Cost RACI 8

Roundtable Talk

JULY 29, 2010

← Mid-career blues: Are Xers being sidelined? Diddy) → To be or not to be: can authenticity at work limit your career options? One of the questions from the audience made me stop and think about whether a personal brand is something that you can craft with clarity or whether it evolves with time and experience.

Career 34

Career Brand Audience Blog 34

N2Growth Blog

OCTOBER 7, 2010

Nando Parrado - Nando was the only speaker at the conference to receive a standing ovation, but this is not why I ranked him #1. A great presenter and story-teller, Joe has complete command of his subject matter and gave the audience actionable instruction on how to create influence. Most notably he did it very well.

Blog 353

Blog Blue Ocean Strategy Collins Video 353