Remove Book Value Remove Development Remove Marketing Remove Positioning
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The Holy Grail of Content Marketing – and When to Recommend It

Strategy Driven

With much of the business world abuzz about content marketing, smart marketers are taking stock of opportunities for their clients to use the power of story to convey a message and build stronger brands. Conspicuously absent from most content strategies, however, is the granddaddy of all content marketing: writing a book.

Content 50
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Goal-Setting, Planning, and Testing: The Importance of Managing Your Lead-Generation Strategy

Strategy Driven

Learning how to use lead-generation marketing to your advantage requires planning and forethought. Developing a Strategy and Setting Goals. Developing a good lead-generation strategy begins with setting goals on what you hope to achieve. Using the most cost-effective tactics for your organization. The Power of Testing.

Goal 64
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Lessons Learned from Corporate Branding and Rebranding Efforts of Note

Strategy Driven

Some commentators felt the move to New Coke was a marketing gimmick to regenerate interest and sales in the brand after sales erosion due to the “Pepsi Challenge” taste test campaign. Bezos’ ambitions were as large as the company name, and he eventually developed a business model that would include far more than books.

Brand 58
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The Big Picture of Business – Visioning Scope: Applying Vision Toward Your Organization’s Progress

Strategy Driven

Clarify management values. Usually, management has not yet articulated their own individual values, let alone those of the organization. This process helps to define and develop value systems to create success. Develop a mission statement. Develop the vision statement. Book value is not guaranteed.

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The Big Picture of Business – Diversity is Important for Business

Strategy Driven

Several years ago, we realized that specialized positioning and communications are necessary for social harmony and a global economy. As media does a good job of showcasing multicultural events, note it positively. It is good business to recognize opportunities for practice development. Book value is not guaranteed.

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Big-Name Firm or Hands-on Experience: How to Get the Most out of Your Internship

Strategy Driven

An internship is an important part of your career development strategy. Position yourself as a serious candidate just as you would for a job search for a full-time position. That means you have to market yourself. Develop a great cover letter. Books typically valued from $14.95 – $29.95

How To 58
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Tips for Conducting Business Across Continents

Strategy Driven

Managing one location has it's own challenges like keeping up with all of your departments including Human Resources, sales, marketing and the like. With the development of modern business management solutions, it is easier than ever to stay connected with your teams all over the world. Create relationships and ask for help.

Tips 50