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The Holy Grail of Content Marketing – and When to Recommend It

Strategy Driven

With much of the business world abuzz about content marketing, smart marketers are taking stock of opportunities for their clients to use the power of story to convey a message and build stronger brands. Conspicuously absent from most content strategies, however, is the granddaddy of all content marketing: writing a book.

Content 50
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Marketing and Sales – Some Sales Are Simply Not Worth Making

Strategy Driven

High Value Resource Leverage – Specialized product and service generation typically requires highly unique, organizationally valuable resources. These resources provide the company a highly differentiated position from which to secure large contracts. Books typically valued from $14.95 – $29.95

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Lessons Learned from Corporate Branding and Rebranding Efforts of Note

Strategy Driven

Some commentators felt the move to New Coke was a marketing gimmick to regenerate interest and sales in the brand after sales erosion due to the “Pepsi Challenge” taste test campaign. Similarly, Philip Morris renamed itself Altria when it was trying to position the company more as a food marketer and less as a tobacco company.

Brand 58
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Goal-Setting, Planning, and Testing: The Importance of Managing Your Lead-Generation Strategy

Strategy Driven

Learning how to use lead-generation marketing to your advantage requires planning and forethought. When their campaign is over, they have no idea how well specific tactics are working to provide them with the leads they need or if they’ve provided a positive ROMI (Return On Marketing Investment). The Power of Testing.

Goal 64
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Moving on from ROI to ROE, a Return on Empathy

Strategy Driven

As a result significant business resources are wasted buy an over-reliance on market research that poses only rational questions but neglects to probe customers’ emotional reactions that lie hidden within their answers. Compare that to the familiar “We value your call” response. The Need for Caring Relationships.

ROE 50
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Golden Rules for Dealing with Asian Businesses, part 2 of 3

Strategy Driven

Unless it is positive, truth can be a dangerous concept in China, Japan and Korea and if too bluntly expressed is risky anywhere east of Istanbul. Books typically valued from $14.95 – $29.95 Book value is not guaranteed. Smart Marketing for Small Businesses. Prioritize diplomacy over truth.

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The Big Picture of Business – Diversity is Important for Business

Strategy Driven

Several years ago, we realized that specialized positioning and communications are necessary for social harmony and a global economy. As media does a good job of showcasing multicultural events, note it positively. It opens your services to additional market niches. Books typically valued from $14.95 – $29.95