Remove Book Value Remove Leadership Remove Marketing Remove Positioning
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Marketing and Sales – Some Sales Are Simply Not Worth Making

Strategy Driven

High Value Resource Leverage – Specialized product and service generation typically requires highly unique, organizationally valuable resources. These resources provide the company a highly differentiated position from which to secure large contracts. Books typically valued from $14.95 – $29.95

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Where Have All the Leaders Gone?, part 3 of 6

Strategy Driven

Leadership Role #2: Declaring a Mission. Apple also made this mistake, and until the advent of the iPod, the company was relegated to being a small player in a vast market. Apple also made this mistake, and until the advent of the iPod, the company was relegated to being a small player in a vast market. part 3 of 6 !

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StrategyDriven Podcast Special Edition 65 – An Interview with Ed Reilly, editor of AMA Business Boot Camp

Strategy Driven

Special Edition 65 – An Interview with Ed Reilly, editor of AMA Business Boot Camp explores today’s management and leadership challenges and the fundamentals that will help those in these senior positions achieve ongoing career success. a leading provider of integrated marketing and advertising services.

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Moving on from ROI to ROE, a Return on Empathy

Strategy Driven

As a result significant business resources are wasted buy an over-reliance on market research that poses only rational questions but neglects to probe customers’ emotional reactions that lie hidden within their answers. Compare that to the familiar “We value your call” response. The Need for Caring Relationships.

ROE 50
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The Big Picture of Business – Diversity is Important for Business

Strategy Driven

Several years ago, we realized that specialized positioning and communications are necessary for social harmony and a global economy. As media does a good job of showcasing multicultural events, note it positively. It opens your services to additional market niches. Books typically valued from $14.95 – $29.95

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Golden Rules for Dealing with Asian Businesses, part 2 of 3

Strategy Driven

Unless it is positive, truth can be a dangerous concept in China, Japan and Korea and if too bluntly expressed is risky anywhere east of Istanbul. Books typically valued from $14.95 – $29.95 Book value is not guaranteed. Smart Marketing for Small Businesses. Prioritize diplomacy over truth.

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6 Proven Tactics to Design an Effective Executive Healthcare Resume

Strategy Driven

Crafting and writing a branded healthcare executive resume, that differs from the traditional medical resume, can make a significant difference in your executive job search results and improve the opportunities to land that next-level position in pharmaceutical, biotech and medical device industries. You must appeal to all of these audiences.

Tactics 51