Remove Book Value Remove Management Remove Marketing Remove Positioning
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The Holy Grail of Content Marketing – and When to Recommend It

Strategy Driven

With much of the business world abuzz about content marketing, smart marketers are taking stock of opportunities for their clients to use the power of story to convey a message and build stronger brands. Conspicuously absent from most content strategies, however, is the granddaddy of all content marketing: writing a book.

Content 50
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Marketing and Sales – Some Sales Are Simply Not Worth Making

Strategy Driven

Below are just a few of the follow-on impacts sales can have on an organization that ultimately affect the bottom line: Organizational Values – Selling to entities whose values significantly contradict those of the business sends a powerfully negative message to entire workforce. Books typically valued from $14.95 – $29.95

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Goal-Setting, Planning, and Testing: The Importance of Managing Your Lead-Generation Strategy

Strategy Driven

Learning how to use lead-generation marketing to your advantage requires planning and forethought. You need to think through your management strategy before beginning efforts to improve lead generation in your company. Overall, the goal for lead-generation marketing should be to use as many tactics as possible to your advantage.

Goal 64
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Lessons Learned from Corporate Branding and Rebranding Efforts of Note

Strategy Driven

Some commentators felt the move to New Coke was a marketing gimmick to regenerate interest and sales in the brand after sales erosion due to the “Pepsi Challenge” taste test campaign. Similarly, Philip Morris renamed itself Altria when it was trying to position the company more as a food marketer and less as a tobacco company.

Brand 58
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The Big Picture of Business – Diversity is Important for Business

Strategy Driven

Several years ago, we realized that specialized positioning and communications are necessary for social harmony and a global economy. As media does a good job of showcasing multicultural events, note it positively. It opens your services to additional market niches. Books typically valued from $14.95 – $29.95

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Golden Rules for Dealing with Asian Businesses, part 2 of 3

Strategy Driven

Unless it is positive, truth can be a dangerous concept in China, Japan and Korea and if too bluntly expressed is risky anywhere east of Istanbul. from Northwestern University, Kellogg Graduate School of Management and his M.Sc. Books typically valued from $14.95 – $29.95 Book value is not guaranteed.

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The Big Picture of Business – Visioning Scope: Applying Vision Toward Your Organization’s Progress

Strategy Driven

Clarify management values. Usually, management has not yet articulated their own individual values, let alone those of the organization. This process helps to define and develop value systems to create success. Change is inevitable and 90 percent positive. Books typically valued from $14.95 – $29.95