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The Hard-Knock Valuation of Brand Equity Growth | In the CEO.

In the CEO Afterlife

The Hard-Knock Valuation of Brand Equity Growth. by John • October 11, 2011 • Branding , Leadership , Marketing , Strategy • 0 Comments. There’s not a Brand Manager that doesn’t want to build brand equity. Consider this exchange between Hogwash Detergent’s CEO and the Brand Manager I’ll call Janet.

Brand 253
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Why Complexity Sucks

In the CEO Afterlife

Dumping pet projects, reducing your customer list, or turning down new sales opportunities can be incredibly difficult to do. It starts with the corporate strategy, and includes marketing strategy, and the all-important human resource strategy. I’m suggesting that you ‘do less, better.’ This strategy requires sacrifice.

ROE 249
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Who Makes Resolutions Come True? YOU

In the CEO Afterlife

The intent of the query is not to unleash your frustrations about insufficient budgets, unreasonable customers, cantankerous bosses, or endless project lists – not that these matters are unimportant or should be overlooked. Branding Human Resources Leadership Life Marketing Strategy Uncategorized Do Less Better In the CEO Afterlife Vision'

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The Importance of Testing in an E-marketing Campaign

Women on Business

The same principles apply to e-marketing: before rolling out a campaign to a large audience, test it on a small one. How does their e-marketing supplement their traditional marketing? Create a Benchmark Traditional direct marketing always uses a control piece as the benchmark, generally with an A/B split test.

Marketing 162
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Inviting New Voices to the Table: HR as a Strategic Partner

HR Digest

Image credit – Freepik Benefits of Having HR as a Strategic Partner HR as a strategic partner can mean many different things for an organization according to the area it invests the resources in. The HR team can be equipped to bring a new platter of insights to the table when properly equipped for it.

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What Can You Do With a Communications Degree?

HR Digest

Students who major in communications learn to organize events and plan and execute projects and programs. The communication project is prone to criticism, and those who create the communication projects must learn to cope with criticism. Human Resources Specialist.

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Top Careers for HR Professionals to Pursue

HR Digest

Are you seeking career growth in human resources? If you want to follow a career in human resources, there are many options open to you. You can pursue the traditional role and become a human resource executive responsible for hiring, firing, onboarding, employee management, and engagement. HR Consultant.

Career 87