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How Mass Layoffs Affect Corporate Brands

The Horizons Tracker

The study found that when companies announce layoffs, their brand strength typically drops by about 18%. Brand strength tends to recover after around seven weeks. This research shows the tricky balance between saving money in the short term and protecting a company’s reputation in the long run during economic crises.

Brand 99
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Vanity Phone Numbers’ Effect on Customer Recall and Business Branding

Strategy Driven

They transform ordinary contact information into memorable catchphrases that stick with consumers long after the advertisement has ended. They also provide a sense of familiarity and approachability, which is fundamental in building a customer’s trust in a brand.

Brand 81
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Brand Integrity in Business Cycles: Navigating the Trade-Off Between Quality and Convenience

CO2

.” Abraham Lincoln’s profound words resonate deeply, especially in the context of business and brand integrity during varying economic cycles. Brand Integrity in Economic Downturns is crucial to keep your eye on. Brand Integrity in Economic Downturns is crucial to keep your eye on.

Brand 78
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Employee Branding: Creating a Strong Company Culture

HR Digest

In today’s world, having a strong employer brand is not enough. To attract and retain top talent , companies need to focus on employee branding as well. But what is employee branding, and how is it different from employer branding? What is Employee Branding? What is Employee Branding?

Brand 96
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Executive Search Firms in Finance: Unlocking Fiscal Leadership

N2Growth Blog

Armed with this knowledge, they meticulously search for candidates with the necessary technical skills and experience that align with the company’s culture and long-term vision. The financial services industry demands leaders who can strategically manage risks, drive innovation, and stay ahead of the curve.

Finance 411
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You're One Step From The C-Suite: How To Make The Jump.

Rich Gee Group

Embrace a Strategic Mindset Transitioning from senior management to the C-suite requires a shift from operational to strategic thinking. Executives are expected to foresee industry trends, set long-term goals, and ensure the company's growth aligns with its vision. Here's how to bridge that gap: 1.

How To 222
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6 Workable Strategies for Businesses to Differentiate Their Brand

Strategy Driven

If you’re not the only player in your market, how do you plan to differentiate yourself from other brands? So, if your goal is to build a remarkable brand, focus on being different. But once done, it gives your brand the upper hand and keeps everyone, including your customers, happy. Nurture and generate brand advocates.

Brand 96