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How to Not Screw Up Your Brand Even When You’ve Been Screwed Over

Let's Grow Leaders

How you respond during times of distress can make or break your leadership brand If you’ve Googled, “what to do when you’ve been screwed over at work” and landed here, I’m sorry. Organizational restructuring, change in direction, and company politics can easily derail a well-meaning leader’s intentions.

Brand 234
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Is Political Correctness Coming to a Brand near You?

In the CEO Afterlife

Twenty-five years ago, they launched a whimsical brand of beer called Albino Rhino. Now Earl’s is pulling the Albino Rhino brand and considering a new name. Changing the name of a brand is extremely rare. Enter political correctness. I suspect this debate isn’t going away.

Brand 243
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Personal Branding

Lead Change Blog

We hear so much now about the building and managing of one’s “Personal Brand” as the key to success. You can’t attend a conference without hitting a breakout session helmed by some Personal Brand high priest or priestess. Coca-Cola’s brand is micro-managed by teams of professionals working on nothing else. Or even necessary?

Brand 196
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Artificial Persuasion: The Invisible Brand

Leading Blog

William Ammerman states in The Invisible Brand , “ AI will play an increasingly important role in our lives in the years ahead as marketers turn vast amounts of computing power to the problem of influence people’s decisions.”. For better or worse, the invisible brand is with us, and we have come to depend on it.

Brand 277
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Brand Exposure

N2Growth Blog

Have you figured out how to apply the laws of scarcity to brand management? While a brand without exposure is not much of a brand, I consistently find that brand exposure is an aspect of brand management that is all too often overlooked as a success metric.

Brand 382
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The Burn-Out Caused By Politics On Social Media

The Horizons Tracker

With so much discussion around politics taking place on social media at the moment, new research from Columbus State University explores the impact this might be having on our mental health. Perhaps unsurprisingly, the most angst is caused by political posts that jar with our own. Remedial action.

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Branding Trends To Improve Your Business In 2022

Strategy Driven

What does branding mean? A brand refers to ‘a person’s perception of a product, service, experience, or organization,’ ( Emotive Brand, 2021 ). Branding refers to the actions which you take to develop your brand. Why is branding so important? Activist Brands. Immersive Branding.

Brand 114