Harvard Business Review

JANUARY 13, 2014

In 1960, marketing legend Ted Levitt provided perhaps his seminal contribution to the Harvard Business Review : “ Marketing Myopia.” As Clayton Christensen likes to note , the primary job of leadership today is to “source, assemble, and ship numbers.” No, it’s to maximize shareholder value. And short-term numbers at that.

Levitt 11

Levitt Christensen Competitive Advantage Welch 11

Harvard Business Review

NOVEMBER 10, 2011

The most punishing innovations, they argued, were the ones that were easy to dismiss at first blush — simple, affordable solutions that took root outside the mainstream market. Of course, that young HBS professor was Innosight co-founder Clayton Christensen. That's not to say that there haven't been success stories.

Innovation 15

Innovation Disruptive Innovation Christensen Kahneman 15

Harvard Business Review

OCTOBER 1, 2012

They're bad at innovation by design: All the pressures and processes that drive them toward a profitable, efficient operation tend to get in the way of developing the innovations that can actually transform the business. So how do you empower your corporate innovators to bring their ideas to market? Create autonomy.

Innovation 15

Innovation Company ROI Disruptive Innovation 15

Harvard Business Review

AUGUST 23, 2011

Clayton Christensen's theories of innovation provide us a great lens through which we can understand this seeming paradox. When trying to build new growth businesses, Christensen observes that organizations need to employ an emergent strategy-making process. However, it will not succeed here.

GDP 13

GDP Christensen Disruptive Innovation Business Model 13

Harvard Business Review

NOVEMBER 24, 2017

A turnaround subsequently lowered strategic stress to a productive level by discontinuing many of their seemingly unrelated projects, re-focusing on their core business, as well as streamlining operational processes that improved coordination activities. Both activities are necessary to ensure strategic success and corporate longevity.

Strategy 8

Strategy Strategic Planning Stress Hamel 8

Harvard Business Review

APRIL 26, 2011

They want the group to succeed, so they pick the superstars — the corporate athletes that have demonstrated success in the core business. But a range of research has shown how successful entrepreneurs generally act differently from successful operators.*. But I urge companies to consider three things.

Sports 13

Sports Christensen Innovation Class 13

Harvard Business Review

FEBRUARY 14, 2012

Facebook, KickStarter, Kiva, Twitter, and other companies thriving in the social era are operating by the rules of the Social Era. It's not to create more jargon, it's to emphasize a point: that social is more than the stuff the marketing team deals with. Being big was in itself a mark of success. They get it. They live it.

Banking 15

Banking Business Model Supply Chain Mass Marketing 15

Harvard Business Review

MAY 28, 2015

Managers constantly try to fit new market needs to existing processes and routines. The Future of Operations. The latter are troublesome because the knowledge base and skills required to operate in the new realm are so fundamentally different. This reduced the entry barriers in the market, which was then flooded with product.

Technology 8

Technology Depreciation Christensen Short-term 8

Harvard Business Review

JANUARY 30, 2013

In fact, Amazon was only operating at such a high burn rate because it could. That opportunistic approach to financial markets has defined Amazon since it went public in 1997. When Uncle Wall Street (also known as Mr. Market ) is in a generous mood, Bezos is always ready to take advantage by putting investment ahead of profitability.

Training 9

Training Bond Christensen Long-term 9

Harvard Business Review

FEBRUARY 25, 2014

But the company had almost failed several times, and even success was brutal. The most important way to mitigate risk is to become excellent at either engineering, product, selling, or operations and management. Other risk-mitigation strategies .

Career 8

Career Company IPO Christensen 8

Harvard Business Review

DECEMBER 10, 2015

Many of us are familiar with the hazards of Groupthink - when teams or organizations operate on autopilot and feel a general false sense of invulnerability. Here’s how we should update our performance appraisal systems and criteria to reward those who help set the foundation for our success in the future.

Groupthink 8

Groupthink Team Consensus Christensen 8

Harvard Business Review

JUNE 10, 2014

One representative example: April’s Education Innovation Summit , where more than 2,000 people energetically discussed how technology and markets are charting the future of education globally. The transformation in education technology and markets is happening with the business leaders and money-men of higher education barely present.

Real Estate 8

Real Estate Education Disruptive Innovation Asset Management 8

Harvard Business Review

MAY 8, 2017

But when you look more deeply into whether those organizations are truly redefining what they are and what they do, stories of successful change efforts are exceptionally rare. How successful has the company been at creating new products, services, and business models? Scott Cook , founder and chairman of Intuit.

Franchising 15

Franchising CEO Business Model Strategy 15

N2Growth Blog

JANUARY 13, 2011

My advice to you is not to let your business get caught up in embracing random ideas – at least not without some initial analysis being conducted to determine the likelihood of success. Deliverables, benchmarks, deadlines, and success metrics must be incorporated into the plan. Failed initiatives are costly at several levels.

Blog 413

Blog Innovation Strategic Planning Brand 413

Harvard Business Review

MAY 2, 2017

Clay Christensen's landmark theory -- in under two minutes. The company no longer has any operations at all in Silicon Valley. As an analogy, think of sales and marketing and the rise of CRM. Related Video. The Explainer: Disruptive Innovation.

Innovation 9

Innovation Social Capital CRM Tacit Knowledge 9

Harvard Business Review

MAY 30, 2013

A good management team will be dedicated to creating product market fit, otherwise the business will flounder. Investors are involved for the long haul, understanding that startup managers will have to experiment and fail along the way to a successful IPO. In a good start-up, these characteristics are not hard to find.

Company 9

Company Ries Maturity Innovation 9

Harvard Business Review

MARCH 21, 2011

But because we failed to hammer out exactly how we would operate (including our respective roles and responsibilities), infighting distracted from operating, cash became a concern, and the business slowly, then quickly, imploded. My husband and I lost a painful lot of money. It was devastating. Start a business, yes.

Due Diligence 14

Due Diligence Magazine SWOT Christensen 14

Harvard Business Review

OCTOBER 19, 2012

Once the book had been written, I had to market it. My own publisher, HBS Press, published two the very same month as my book — one of them co-authored by heavyweight Clay Christensen. What if success or failure is just one unexpected moment away? It does not make sense to ignore this basic fact about success any longer.

Succession 17

Succession Diversity Open-book Innovation 17

Harvard Business Review

JANUARY 29, 2013

What I am pretty sure about is that the how of Apple's fall (or continued rise) will hinge on strategy — because strategy has driven its success. That's what Michael Porter says , and tough-choice-making has clearly been a big part of Apple's success. How do I know that? Because strategy is all about making choices.

Strategy 9

Strategy Porter Christensen Mauborgne 9

Harvard Business Review

DECEMBER 31, 2012

Their marketing departments. Marketing promotions don't resonate and can't be tied to measurable results. In particular, getting customers to market and sell for you. These approaches are often beyond the reach of traditional marketing mindsets and practices — that's why I'm addressing the CEO. Here's how.

CEO 8

CEO Airlines Marketing Software 8

Harvard Business Review

OCTOBER 10, 2018

Capitec gets many things right in terms of its strategy, including its market positioning, internal operations, and organizational culture. Moreover, in advance, you can never be entirely sure that your original market choices will play out and will generate sufficient income by themselves. Resisting revenue temptations.

Banking 8

Banking Industry Bottom-up Resistance 8

Harvard Business Review

DECEMBER 7, 2012

In combat, the fact that someone is actively trying to disrupt your operation changes the calculation. Clayton Christensen has nicely described how the very things that made a company successful, including its efficiency, can also cause it to become obsolete when it's unable to adapt to disruptive change.

Efficiency 8

Efficiency Supply Chain Christensen Crisis 8

Harvard Business Review

MARCH 14, 2017

Clay Christensen's landmark theory -- in under two minutes. Such platforms would add a transaction layer between consumers and program operators and merchants, likely generating a small per-transaction cost, which could grow over time, much like OTA fees. Related Video. The Explainer: Disruptive Innovation.

Loyalty 12

Loyalty Customer Loyalty Travel Hotels 12

Harvard Business Review

JUNE 11, 2013

Other new features announced at Apple''s World Wide Developers Conference Monday, such as the iOS 7 and Mavericks operating systems, had a bit more actual newness to them. Can''t innovate anymore, my ass," senior VP of product marketing Phil Schiller declared Monday after unveiling Apple''s new Mac Pro. So do Apple executives.

Schiller 9

Schiller Innovation Disruptive Innovation Christensen 9

Harvard Business Review

AUGUST 4, 2014

All too often, when marketers talk about their “social strategy,” they really mean a digital marketing strategy implemented on social platforms, rather than using social dynamics to benefit their business. Pepsi actually lost market share and fell to number three in the cola wars for the first time in modern history.

Media 8

Media Marketing Strategy Groupthink Kaplan 8

Harvard Business Review

JANUARY 10, 2013

Harvard Professor and Innosight cofounder Clayton Christensen alerted the world to the pattern of disruptive change almost two decades ago. Academics and practitioners have built on Christensen's work to develop robust frameworks that can help leaders to spot disruptive developments early and respond appropriately. Coming of age.

Trends 8

Trends Disruptive Innovation Christensen Business Model 8

The Horizons Tracker

FEBRUARY 2, 2020

In the two decades since the institution was forged, they believe that the foundations for success have been established, with the centrepiece being the Education City district that houses the educational, scientific and entrepreneurial efforts of the city. Unlocking human potential. Institutional advantage.

Resources 78

Resources Innovation GDP Education 78