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The Transformation Playbook: Mastering the Message That Moves Organizations Forward

Rich Gee Group

Organizations must adapt to remain competitive and relevant, whether driven by technological advancements, market shifts, or strategic realignments. Investors and analysts, on the other hand, may prioritize information about financial implications, competitive advantages, and long-term strategic positioning.

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The Transformation Playbook: Mastering the Message That Moves Organizations Forward

Rich Gee Group

Organizations must adapt to remain competitive and relevant, whether driven by technological advancements, market shifts, or strategic realignments. Investors and analysts, on the other hand, may prioritize information about financial implications, competitive advantages, and long-term strategic positioning.

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Branding vs. Marketing

Strategy Driven

Many believe that a brand is a function of marketing. Marketers and marketing departments love ‘branding campaigns’ or ‘brand-building programs,’ because they are sexier and more exciting than their less attractive cousin, the product campaign. But a brand is much more than a component of marketing.

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Managing Talent in a Passion Driven Job Market

Strategy Driven

Every organization is looking to create and protect its competitive advantage and those often come in two flavors – resources or capabilities – and talent (your people) help you create, sustain and protect both. EVALUATE how StrategyDriven gives you a competitive advantage. Book value is not guaranteed.

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Improve Marketing Emails to Boost Sales

Strategy Driven

Instead of sending the same tired sales and marketing emails you typically blast to customers, take this week and the following tips to put a new spin on your digital customer communications. Be a News Source – instead of always relying on a discount offer to spur customers into the buying stage, use industry news to your advantage.

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5 Pitfalls of Marketing Waterfalls

Strategy Driven

As data-driven marketers are taking full advantage of collecting, organizing, and analyzing demand management, many are adopting the classic marketing waterfall model from leading experts such as Sirius Decisions. One size fits all’ marketing waterfalls are too rigid. One marketing waterfall view has become a catchall.

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StrategyDriven Podcast Episode 45 – Marketing & Sales: Closing the Value Gap

Strategy Driven

Episode 45 – Marketing & Sales: Closing the Value Gap examines the evolution of the business-to-business selling process and the gap between what customers want and what their service providers and vendors provide. EVALUATE how StrategyDriven gives you a competitive advantage. A monthly recurring subscription of $9.95