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The Lowdown on Influencer Marketing and How You Might Use It for Your Restaurant

Strategy Driven

However, to achieve tremendous growth and turn your restaurant into the powerhouse you hope it to be, it’s vital to market the brand and its wares. One option to consider is influencer marketing. Many hospitality entrepreneurs haven’t gone down this path yet, but it can be an innovative and often lucrative marketing tactic to test out.

Influence 130
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Things Your Pharmacy Should Have in Place Before Opening

Joseph Lalonde

The pharmacy industry is booming, and there’s always room for another player in the market. Your business plan doesn’t have to be hundreds of pages long, but it should outline your goals, strategies, and financial projections for the business. A Marketing Plan. So, you’re thinking of opening a pharmacy.

Insurance 210
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The Importance of Testing in an E-marketing Campaign

Women on Business

The same principles apply to e-marketing: before rolling out a campaign to a large audience, test it on a small one. How does their e-marketing supplement their traditional marketing? Create a Benchmark Traditional direct marketing always uses a control piece as the benchmark, generally with an A/B split test.

Marketing 162
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How To Start Your Online Business

Strategy Driven

However, if you want to become the next big name in the market, you need a robust plan to guide you through all the steps necessary to establish your brand. The market is quite saturated, so it can be challenging to find an idea or product that will turn out to be profitable and stay in demand for the long haul. Congratulations!

How To 115
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How to Develop a Clear Brand Strategy

Strategy Driven

Below are some of the key aspects you need to premise when developing your brand strategy or rebranding project. Implicit in this promise is also a marketing angle, a differential that separates one brand from another. This is relevant in every walk of life, including brand marketing and advertising. Employee Involvement.

Brand 108
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How to Decide if Contractor Material Financing is Right for You

Strategy Driven

As an entrepreneur in the construction industry, you might find yourself juggling a backlog of accounts payable, a stack of past-due invoices from suppliers and new projects in your pipeline that require even more equipment and materials ASAP. That’s why materials are such a popular option for project-based contractor financing.

Finance 98
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7 Considerations When Opening An Auto Repair Shop

Strategy Driven

Understanding the local market can give you a better idea of the types of services and pricing that you should offer. Your plan should include a mission statement, potential services and costs, marketing strategies, operational procedures, financial projections , and long-term goals. Create an Effective Business Plan.