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6 Effective Digital Marketing Tips for Entrepreneurs To Increase Returns on Investment

Strategy Driven

Digital marketing is the future of marketing. Researchers have found a 20% increase in digital marketing activities of businesses from 2020 to 2021. This suggests that the pandemic has urged more and more people to turn towards digital marketing. Let’s now look at the 6 effective digital marketing tips for entrepreneurs.

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How Leaders Can Reduce Employee Burnout Within The Workplace

Eric Jacobson

As you will discover when you download the research findings there are additional specific tactics leaders and managers can take to help combat burnout among their employees include: Have a plan to conduct regular employee monitoring and check-ins. Help managers to translate business strategy to employees’ goals.

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Mentoring Matters: Matt Webster on Strategies for Setting Career Goals

Roundtable Talk

Roundtable Member, Matt Webster, Director of Marketing for Frito Lay Clean Brands & Innovation Strategy at PepsiCo Foods Canada, shares strategies for setting (and sticking to) career goals. You can also download the PDF to read later. Q: As a leader I help my team set goals and targets and meet them.

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7 Strategic Questions Your Team Should Be Able to Answer

Let's Grow Leaders

I’ve never met an executive who said, “my team’s just too strategic. “How do I get my team to think more strategically?” ” “Karin, I just don’t think anyone on this team is ready to take on my role… and I can’t get promoted until I find a successor.”

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How ZoomInfo Enhances Your Database Management Strategy

It's quite a process for marketing teams to develop a long-term data management strategy. Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes.

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Rhonda English on Bringing Teams Together

Roundtable Talk

Roundtable Member, Rhonda English, Chief Marketing Officer at CAA Club Group, shares strategies for bringing teams together and improving collective performance. You can also download the PDF of this post to read later. Q: I’ve recently taken over a new division with an expanded mandate and a really big growth target.

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6 Steps to Scale Your Small Business

Strategy Driven

According to business.com , your growth plan should include information on business expansion opportunities, financial goals, and a growth marketing strategy. You can download a template online to help you write a detailed business growth plan. Step 5: Expand your team. Step 2: Calculate the cost. Step 6: Increase sales.

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How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. According to Forrester Research, only 8% of marketing professionals have confidence that their data is 90-100% accurate.