Harvard Business Review

JULY 18, 2016

People understandably get excited about new digital technologies, whether it’s the digital camera that is cheaper than developing rolls upon rolls of film, or the photo-sharing apps that – in turn — make your iPhone camera easier to use than your old digital camera. Consider the Norwegian technology company Piql.

Technology 8

Technology Industry Business Model Film 8

Harvard Business Review

MARCH 27, 2013

For the past decade, emerging digital markets have operated under the assumption that, despite the obvious similarity between a music CD and an MP3 downloaded from iTunes, digital goods are different. In brief, resale markets are dangerous, especially for information goods. Which may not be as long as nervous media executives think.)

Marketing 8

Marketing Licensing Short-term Long-term 8

Harvard Business Review

JULY 11, 2017

EDENS, of which the latter is CEO, has led the revitalization of the 45-acre Union Market district in Northeast Washington, DC. The Union Market challenge. Located on the east side of the NoMa train tracks, Union Market began as a working food production and distribution center in the 1930s.

Real Estate 13

Real Estate Development Long-term Short-term 13

Strategy Driven

MAY 25, 2011

And when they don’t feel safe, they don’t take risks – and where there is no risk taken, there is less innovation, less ‘going the extra mile,’ and therefore, very little unexpected upside. A young, inexperienced, but talented associate had what he thought was a plan for a powerful new marketing initiative.

Company 62

Company Venture Capitalist Film Reputation 62

Strategy Driven

MAY 25, 2011

And when they don’t feel safe, they don’t take risks – and where there is no risk taken, there is less innovation, less ‘going the extra mile,’ and therefore, very little unexpected upside. A young, inexperienced, but talented associate had what he thought was a plan for a powerful new marketing initiative.

Company 50

Company Venture Capitalist Film Reputation 50

Harvard Business Review

OCTOBER 2, 2012

Still the agency drags on with its year-old push to end Saturday delivery , the most powerful innovation they can muster — which to be implemented would still take 2 years. Yet in retrospect it was far better to exit early rather than struggle ( as Dell and HP have ) with pricing pressures, commoditization, and supply chain issues.

Business Model 16

Business Model Incubator Supply Chain Welch 16

Harvard Business Review

APRIL 11, 2014

And they’d all seen radial tires take over the European market. But even though radial tires were far superior to bias tires in terms of durability, cost per mile, and safety – and could be sold for an attractively higher price — they presented a challenge to U.S. market in the first 18 months after their introduction.

Disruptive Innovation 8

Disruptive Innovation Technology Industry Business Model 8

Harvard Business Review

MAY 22, 2017

While our first instinct might be to help employees find new jobs, what we really need to do is help companies shift into new markets focused on human services and adopt new business models that will allow employees, customers, and communities to benefit from technological change. Automated farming is also quickly advancing.

Company 10

Company Creativity Retail Business Model 10

Harvard Business Review

NOVEMBER 27, 2013

I can’t help but think of the Mel Brooks film Blazing Saddles — a satirical comedy of what happens when a new sheriff comes to town. So it’s consistent with market forces. After the initial rush of enthusiasm and energy, established routines and networks can smother the drive for innovation.

CEO 13

CEO Long-term Welch Pharmaceuticals 13

Strategy Driven

MAY 9, 2019

Market research is an essential tool in developing and differentiating brands and services But the research business is rapidly being disrupted by the encroachment of SaaS competitors, emerging methodologies, lower pricing and easier consumer access. Relevant formats to consider, include: movie trailers and documentary films.

Storytelling 51

Storytelling Marketing Audience Objective 51

Harvard Business Review

MAY 30, 2014

For over 50 years, Wal-Mart has pursued essentially the same strategy of “offering the lowest price so its customer can live better.” When Innovation Is Strategy. How Boards Can Innovate. How Samsung Gets Innovations to Market. An HBR Insight Center. When to Pass on a Great Business Opportunity. Strategy'

Company 8

Company Supply Chain Airlines Health Care 8

Harvard Business Review

OCTOBER 2, 2012

Still the agency drags on with its year-old push to end Saturday delivery , the most powerful innovation they can muster — which to be implemented would still take 2 years. Yet in retrospect it was far better to exit early rather than struggle ( as Dell and HP have ) with pricing pressures, commoditization, and supply chain issues.

Business Model 8

Business Model Incubator Supply Chain Welch 8

Harvard Business Review

MARCH 28, 2016

Since its bankruptcy in 2012, Kodak has been a poster child for innovation incompetence: After inventing the world’s first digital camera in 1975, the conventional story goes, myopic managers allowed a bloated company to let inertia drive it off a cliff. A misunderstood story. By 2005, Kodak ranked No. digital-camera sales (No.

Company 8

Company How To Technology Strategy 8

Harvard Business Review

OCTOBER 20, 2015

Marketers have long known that stories capture consumers’ attention and they commonly weave storytelling into their marketing messages. In fact, while the total tourism market in Amsterdam grew 19 percent from 2009 to 2014, the Heineken Experience grew 143 percent. The New Tools of Marketing. Consumers opt in.

Brand 8

Brand Storytelling Trout Retail 8

Harvard Business Review

MAY 13, 2014

and other developed markets? You may think this is an issue for tomorrow—when Chinese firms are known for being innovators instead of imitators, and when their overseas investments are not limited to natural resources in Africa and Latin America. But what happens when China goes West? in a big way. In the U.S.,

Automotive 8

Automotive Long-term Operations Globalization 8

Harvard Business Review

OCTOBER 26, 2011

This same trend is now playing out in the solar energy sector: yesterday's startups FirstSolar and SunTech are becoming today's acquirers, and GE's acquisition of thin-film solar company PrimeStar Solar earlier this summer is intended to allow the giant to go head-to-head with FirstSolar for the thin-film market.

Energy 10

Energy Finance IPO Biotechnology 10

Harvard Business Review

JUNE 13, 2012

Natalia Georgio knocked on the door of her new marketing director's office. She'd hired Elizabeth, another former dancer, because of her decades of marketing experience, most recently at Violet, a fast-growing woman's athletic clothing company. Then, what you do here isn't really marketing," Elizabeth said cautiously. "It

Case Study 12

Case Study Audience Survey Marketing 12

Harvard Business Review

FEBRUARY 14, 2012

It's not to create more jargon, it's to emphasize a point: that social is more than the stuff the marketing team deals with. Fifteen years ago, The Cluetrain Manifesto taught us that markets are conversations and that was a great starting point. Mass markets were a convenient fiction created by mass media. How does this work?

Banking 16

Banking Business Model Supply Chain Mass Marketing 16

Harvard Business Review

SEPTEMBER 26, 2011

Just as the A's used analytics to find undervalued players who got on base at a disproportionate rate, your company can crunch data to find the offers your customers will respond to best, the price points that will move the most products, or the supply chain configurations that will wring out most cost.

Company 12

Company Supply Chain Competitive Advantage Film 12

Harvard Business Review

SEPTEMBER 20, 2011

You could tell by the language he used: "So we realized that streaming and DVD by mail are becoming two quite different businesses, with very different cost structures, different benefits that need to be marketed differently, and we need to let each grow and operate independently.". But apparently, not from the perspective of customers.

Strategy 10

Strategy Christensen Price Engineering 10

Harvard Business Review

SEPTEMBER 13, 2013

Many have to measure their success in terms of stock price and market share, and when those slip, everyone sees it happening, reads about it in the business pages, watches it on CNBC. When he saw Lenz filming, instead of really listening to, this critical meeting, it was the last straw. Out of here.” Focus on the future.

Abell 8

Abell Armstrong Uncertainty CEO 8

Harvard Business Review

MAY 6, 2015

The inventors, who publicly announced this new approach in March, say they were inspired by the film “Terminator 2” – specifically the scene where a robot reshapes itself after having melted into a puddle. The market is taking these claims seriously, as well. Another promising development is multi-jet fusion.

Chemicals 8

Chemicals Technology Industry Film 8

Harvard Business Review

OCTOBER 28, 2013

Spurred by government reforms and market expectations, healthcare leaders are being forced to reinvent their organizations. The “Innovation Café” itself is the result of an innovisit to a Whirlpool Corporation facility that included an Innovation Training Center. .

Health Care 8

Health Care Innovation Six Sigma Consultative 8

Harvard Business Review

JULY 17, 2012

Innovators betting on "out of the box" thinking or "faster, better, cheaper" innovation paradigms for success all too frequently find themselves — and their customers — disappointed. to "What does our innovation really ask customers to become?" This turns more traditional notions of innovation value inside-out.

Human Capital 15

Human Capital Supply Chain Kaizen Innovation 15

Harvard Business Review

JULY 17, 2012

Innovators betting on "out of the box" thinking or "faster, better, cheaper" innovation paradigms for success all too frequently find themselves — and their customers — disappointed. to "What does our innovation really ask customers to become?" This turns more traditional notions of innovation value inside-out.

Human Capital 12

Human Capital Supply Chain Kaizen Innovation 12

Harvard Business Review

JANUARY 21, 2013

Like any creative process, any entrepreneur who wants to invent, innovate, or create must be willing to be imperfect and make mistakes in order to learn what works and what does not. Instead, as Pixar historian David Price shows in his excellent book The Pixar Touch , Jobs believed that Pixar was going to be the next great hardware company.

Film 8

Film Creativity Entrepreneur Learning-by-Doing 8

Harvard Business Review

JANUARY 5, 2015

It analyzes consumer behavior, microeconomic trends, government policies, market forces, and emerging research within the context of our continually-evolving tech and digital media ecosystem. Smart virtual personal assistants: SVPAs started entering the market in 2013. Innovation Internet'

Trends 8

Trends Retail Learning-by-Doing Banking 8

Harvard Business Review

MAY 25, 2012

The widespread adoption of Eric Ries 's work beyond Silicon Valley has been a godsend for innovators. The Lean Startup has crystallized many of the ideas fundamental to successful innovation and provided companies with additional ways to understand and make room for rapid iteration, agile development, and in-market testing of new ideas.

Ries 15

Ries Business Model Entrepreneur Agility 15

Harvard Business Review

JANUARY 4, 2013

But this is just the beginning — industry analysts predict the market to double in less than a decade. The result is that the price premium for air over sea would fall from 10x to 2X (with all the speed advantages of air).". The ideal form is the 'blended wing.'

Supply Chain 9

Supply Chain Venture Funding Industry Real Estate 9

Harvard Business Review

APRIL 2, 2013

There have always been friends and family we trust, journalists and film critics we find credible, and publications like travel guides or Consumer Reports that we know are reliable. Today, we add to that a great deal more. For Google, this was the perfect advice consolidation play.

Advice 9

Advice Review Reputation Engineering 9

Harvard Business Review

JUNE 3, 2016

They got useful input on menu items and prices. The team went to a park in nearby Hayes Valley, played opera music, and tested ideas about including drinks in ticket prices (an idea that was not well received), various menu options for the new venue, and whether people would want to take food and/or drinks into the performance.

Audience 8

Audience Brainstorming Project Class 8

Harvard Business Review

JANUARY 28, 2015

The only reliable measure of economic value for a company, he argued eloquently in “Strategy and the Internet,” is not the size of its user base or its stock price or even its revenues but only sustained profitability. But the questions of timing and scale are still the minds of Clay Christensen and Maxwell Wessell in 2012.

Porter 8

Porter Power Competitive Advantage Film 8