Harvard Business Review

MAY 6, 2015

They’re naturals with technology and can simultaneously use their phone to order a cup of coffee at Starbucks, Instagram a photo of their name spelled incorrectly on the coffee cup, reply to a friend via text, and talk to their co-worker about the company softball tournament. We believe the findings apply to marketing of all types.

Marketing 8

Marketing How To Brand Media 8

HR Digest

NOVEMBER 9, 2023

As 2023 draws to a close and companies begin to settle on the wages and hikes for the next year, the question of how to create an equitable compensation system might flash in everyone’s mind—if briefly. No company exists in a vacuum and understanding how to create an equitable compensation system depends on what stands as fair.

System 52

System How To Benchmarking Diversity 52

Strategy Driven

JANUARY 26, 2011

Social Nation : How to Harness the Power of Social Media to Attract Customers, Motivate Employees, and Grow Your Business by Barry Libert It’s time to join Social Nation and prosper! And remember that technology connects people in faster and more transparent ways than ever! And it’s a good thing, too. Still skeptical?

Media 67

Media Learning-by-Doing Open-book Company 67

Harvard Business Review

JULY 9, 2014

The marketers of Clearblue Advanced Pregnancy Test, a product that can tell you if you’re one-week, two-weeks, or three-plus weeks pregnant, asked a couple of D-list celebrities to tweet out their positive tests back in 2013. There is nothing new about this kind of segmenting in the pregnancy test market, however.

Market Segmentation 8

Market Segmentation Marketing Insurance Price 8

Strategy Driven

NOVEMBER 8, 2010

Social Nation : How to Harness the Power of Social Media to Attract Customers, Motivate Employees, and Grow Your Business by Barry Libert It’s time to join Social Nation and prosper! Marketing 101 principles still apply. There is simple advice that will help businesses avoid the pitfalls and make a strong online impact.

Media 50

Media Follow-up Software Newsletter 50

Harvard Business Review

SEPTEMBER 19, 2012

Enormously more, actually, than the best survey research, focus group, or doctor's interview — the highly subjective and incomplete tools we rely on today to understand behavior. Markets are not just about rules or algorithms; they're about people and algorithms together. They can all be made better with Big Data.

System 15

System Analysis Retail Focus Group 15

Harvard Business Review

OCTOBER 12, 2018

Leaders today increasingly turn to big data and advanced analytics in hopes of solving their most pressing problems, whether it’s a drop-off of repeat customers, a shift in consumption patterns, or an attempt to reach new markets. This is where big data and analytics can really shine, in applications such as predictive maintenance.

Team 12

Team Analysis Focus Group Influence 12

Harvard Business Review

AUGUST 20, 2018

Because the amount of customer discovery and product-market fit you need to find is inversely proportional to the amount and availability of risk capital. But as Carlota Perez has so aptly described, all new technology industries go through an eruption and frenzy phase, followed by a crash, and then a golden age and maturity.

IPO 8

IPO First-mover Advantage Business Model Agility 8

Harvard Business Review

APRIL 28, 2016

But effective security is driven as much by people as it is by technology. The ways those people interact with technology and each other can completely change the effectiveness of your security strategy. Online security often focuses on technical details — software, hardware, vulnerabilities, and the like.

Tools 8

Tools Engineering Rate of Return Focus Group 8

Harvard Business Review

JUNE 15, 2015

Growing and maintaining the business can be much tougher and figuring out how to appeal to new consumers is no small feat. Different segments have different risk tolerances, ways of making decisions, and — perhaps most challenging for growing businesses — preferences for when and how they adopt innovations. Insight Center.

Early Adopters 8

Early Adopters Innovation Short-term Rogers 8

Harvard Business Review

MAY 6, 2015

Market share, cost reductions, and profit margins of new businesses are examples of impact metrics. The most widely used metric among our respondents, for instance, was revenue being generated by new products or services over the course of their first few years in the market. “How big could this be? The vision thing.

Metrics 8

Metrics Innovation Company Stage-Gate 8

Harvard Business Review

AUGUST 31, 2018

Sixteen women were interviewed and seven others participated in a focus group. They were employed in midlevel to upper-midlevel management positions in strategy, finance, marketing, legal, operations, and technology functions. To begin, leaders can make inclusion visible and part of the company’s core values.

Management 13

Management Tacit Knowledge Diversity Leadership Pipeline 13

Harvard Business Review

JANUARY 13, 2015

To better learn how to measure this, exaqueo developed what we call the Whole Self Model and applied it to ethnographic research we were already doing for a number of different clients. Specifically we used interviewing and focus groups to find out whether many of the root causes of engagement are actually found outside the workplace.

Human Resources 8

Human Resources Self-aware Survey Influence 8

Harvard Business Review

MARCH 23, 2012

When faced with a major investment decision, how many organizations would bet their success on a gut feeling? How many organizations would rely mainly on intuition when taking a new product to market? But like many companies, they didn't know how to act on it. Second, how can we simplify our processes?

Metrics 12

Metrics Parcell Call Center Productivity 12

Harvard Business Review

NOVEMBER 12, 2018

As one of my clients, a VP in a technology firm, told me recently, “Getting the parents’ group launched was easy. But now our meetings consist of working moms and dads sitting awkwardly in a conference room, talking about how hard it all is. Remember: The broader and deeper your network is, the stronger it will be.

Organization 10

Organization How To Seminar Follow-up 10

Harvard Business Review

JUNE 26, 2014

Sephora, the cosmetics retailer, has been widely recognized as a leader in integrating its digital marketing efforts into its overall strategy. As one sign of that, Sephora has a single executive who serves as both chief marketing officer and chief digital officer. Marketing and internal IT expertise are both at the table.

Brand 11

Brand CTO Marketing Retail 11

Harvard Business Review

DECEMBER 31, 2012

Their marketing departments. Marketing promotions don't resonate and can't be tied to measurable results. In doing research for my book , I found that companies who are attracting buyers in today's hyper-connected world are developing new approaches and competencies that focus on one thing: customers. Here's how.

CEO 8

CEO Airlines Marketing Software 8

Harvard Business Review

OCTOBER 2, 2018

But the CMO Council reports that “only 14 percent of marketers say that customer centricity is a hallmark of their companies, and only 11 percent believe their customers would agree with that characterization.” Some companies don’t have the systems and technology to segment and profile customers.

Short-term 12

Short-term Learning-by-Doing Participative Human Resources 12

Harvard Business Review

MARCH 26, 2013

According to the RNC, "the Republican Party needs to stop talking to itself," and figure out how to be more appealing to minorities, the young, and women. The party has been selling pretty much the same product for more than three decades now, while market conditions have changed. And because all of us at HBR have A.G.

Brand 8

Brand Productivity Products P&L 8