HR Digest

APRIL 13, 2023

How to Manage Employee Benefits One way organizations can effectively manage compensation is by conducting regular market analyses to ensure that their compensation packages are competitive.

Incentives 64

Incentives Motivation Objective Trends 64

Great Leadership By Dan

DECEMBER 6, 2018

This brought them the tools to express themselves as individuals and they were exposed to brands that marketed to them as individuals. Purpose After observing focus groups of Second-Wavers, one thing really stands out: They want to know not just what to do and how to do it, but why.

Leadership 222

Leadership Learning-by-Doing Brand Career 222

Strategy Driven

NOVEMBER 7, 2020

It’s essential for you to outsource tasks such as these to people such as Digital Goliath Marketing who are able to manage your work efficiently, leaving you with less stress and hassle to have to do it yourself. Some of the outsource administration you could consider are: Surveying, polling, and focus group tests.

Outsourcing 61

Outsourcing Human Resources Learning Curve Marketing 61

Strategy Driven

JUNE 10, 2011

Marketing executive in New York City. You may even share the views of the marketing executive that I quoted above. How to Speak American : Building Brands in the New Heartland by Paul Jankowski. From what I’ve seen, many marketers don’t understand the New Heartland. They’re racist, unworldly and dumb.”. population.

Brand 50

Brand How To Marketing Focus Group 50

The Practical Leader

MAY 29, 2019

Look beyond the “spot market” for talent. Leading change was a key focus that emerged from reader feedback on the main topics over 600 readers said they’d like to see in my latest book project. Engage employees in the transition instead of herding them through it. Collaborate to deepen the talent pool.

Agility 55

Agility Organization Henderson Focus Group 55

The Practical Leader

OCTOBER 26, 2022

These sessions were designed to gather input on how to turn the culture around and increase engagement. ” The Theory X leaders at the retreat had trouble seeing the disconnect between endorsing HR’s plans for engagement focus groups and gathering input; with their inclination to mandate office facetime.

Policies 59

Policies Morale Report Survey 59

Harvard Business Review

MAY 6, 2015

Schneider Associates (SA) partnered with The Pollack PR Marketing Group (PPMG) to uncover the unique personalities and preferences of iGens. We believe the findings apply to marketing of all types. If you’re wondering how to reach iGens, here are some tips: Personalize everything. This is a visual generation.

Marketing 8

Marketing How To Brand Media 8

Miles Anthony Smith

DECEMBER 10, 2018

Glean These 19 Ideas & Tips to Skyrocket Your Success Note: This post was written in collaboration with Victoria Greene , an ecommerce brand marketing consultant, freelance writer, and small business owner with a pulse on the future of online selling. Starting Your Own Business? Have you ever thought about running your own business?

Tips 95

Tips Learning-by-Doing Industry Long-term 95

Great Leadership By Dan

DECEMBER 27, 2012

In fact, HR in high-risk industries should implement a variety of avenues/opportunities for employee feedback, such as phone hotlines, online and on-site suggestion boxes, employee surveys, focus groups, new hire surveys and exit interviews.

Mentor 232

Mentor Trends Committee Compliance 232

HR Digest

MAY 2, 2019

We seek (and listen to) qualitative feedback from our employees through our global opinion survey, focus groups and roundtables with our Business/Employee Resource Groups (B/ERGs). We also measure things such as supplier diversity spend, consumer feedback and corporate reputation.

Diversity 81

Diversity Human Resources Globalization Automotive 81

HR Digest

NOVEMBER 9, 2023

As 2023 draws to a close and companies begin to settle on the wages and hikes for the next year, the question of how to create an equitable compensation system might flash in everyone’s mind—if briefly. No company exists in a vacuum and understanding how to create an equitable compensation system depends on what stands as fair.

System 52

System How To Benchmarking Diversity 52

Harvard Business Review

NOVEMBER 16, 2015

For marketers, truly valuable customer data comes in two forms: thick data and big data. Take the case of a large European supermarket chain that recently tried to arrest declining sales and eroding market share. The New Tools of Marketing. How leading companies connect with customers. Insight Center.

Marketing 8

Marketing Discount Price Survey 8

Harvard Business Review

MAY 16, 2018

They can benefit greatly from assessing the distance between their recruitment marketing and the actual employee experience. The company conducted employee focus groups and found that working there didn’t actually feel like working for a global company. Let Your People Do the Talking.

Reputation 12

Reputation Brand Attrition How To 12

Strategy Driven

APRIL 27, 2016

Yes, you must practice your openers, your pitch, how you handle objections, how you get through the gatekeeper and how to grab an executives’ attention in one minute or less. Know your competitions’ products and how to show the observable differences between you and the competition. Practice makes perfect.

Guidelines 50

Guidelines Hotels Follow-up Commitment 50

Tanveer Naseer

APRIL 25, 2011

As Tanveer writes about leadership and managing employees, I thought I’d share some of the questions I often get asked by business leaders about managing customer expectations, developing their employees and how to involve your team in the process of selling your business when the time comes to put it on the selling block.

Engineering 182

Engineering Reference Incentives Merchandising 182

Tanveer Naseer

APRIL 25, 2011

As Tanveer writes about leadership and managing employees, I thought I’d share some of the questions I often get asked by business leaders about managing customer expectations, developing their employees and how to involve your team in the process of selling your business when the time comes to put it on the selling block.

Engineering 182

Engineering Reference Incentives Merchandising 182

Harvard Business Review

SEPTEMBER 25, 2012

Our traditional market research is telling us something else. I think the reason you trust traditional market research is that you have to pay for it out of your budget." Still — it's nothing compared to the cost of corporate market research.". How do you know your data are accurate? I can't wait any longer.

Cost 8

Cost Marketing Management Sample 8

Strategy Driven

NOVEMBER 22, 2019

So, now you have a social media account, you need to know how to use it. Another way to gain customer feedback is to run a focus group. Customer focus groups also provide forums for people to give their opinions in a more open way. Welcome back!

Customer Loyalty 16

Customer Loyalty Loyalty Discount Incentives 16

Strategy Driven

JANUARY 26, 2011

Social Nation : How to Harness the Power of Social Media to Attract Customers, Motivate Employees, and Grow Your Business by Barry Libert It’s time to join Social Nation and prosper! However, the company trains each employee on how to appropriately participate, basing its guidelines on responsibility, respect, and representation.

Media 67

Media Learning-by-Doing Open-book Company 67

Harvard Business Review

APRIL 19, 2013

However, in the rush to become more patient-centered, the health care system has misplaced its focus. Researchers and health systems deploy focus groups and surveys to assess general patient preferences in an effort to determine "what patients want." But patients are a diverse group with diverse needs.

Industry 8

Industry Health Care Meyer How To 8

Harvard Business Review

DECEMBER 4, 2018

We in the diversity and inclusion community call this “identity cover,” and it makes it difficult to know how they feel and what they want, which makes them vulnerable to leaving their organizations. How to Lose Your Best Employees. Use independent facilitators to conduct focus groups. Whitney Johnson.

Diversity 8

Diversity Focus Group Survey Attrition 8

Harvard Business Review

JULY 7, 2016

“It feels weird eavesdropping like this,” Alejandra Chirinos told Ricardo Rodriguez, her marketing VP, and Miguel Martinez, her head of sales. Soledad Orellana, the market research consultant who’d arranged the session, concurred. This was Alejandra’s first focus group. Ricardo chuckled.

Case Study 9

Case Study Price Brand Focus Group 9

Harvard Business Review

NOVEMBER 5, 2018

We are excited about the rise of experiments in organizations and have spent much of the past few years thinking about how to design and interpret them. One simple and often overlooked way for larger companies to experiment is to randomize the introduction of new products across a set of markets.

Productivity 8

Productivity Products Metrics Franchising 8

Harvard Business Review

JULY 9, 2014

The marketers of Clearblue Advanced Pregnancy Test, a product that can tell you if you’re one-week, two-weeks, or three-plus weeks pregnant, asked a couple of D-list celebrities to tweet out their positive tests back in 2013. There is nothing new about this kind of segmenting in the pregnancy test market, however.

Market Segmentation 8

Market Segmentation Marketing Insurance Price 8

Harvard Business Review

OCTOBER 12, 2018

Leaders today increasingly turn to big data and advanced analytics in hopes of solving their most pressing problems, whether it’s a drop-off of repeat customers, a shift in consumption patterns, or an attempt to reach new markets. This is where big data and analytics can really shine, in applications such as predictive maintenance.

Team 12

Team Analysis Focus Group Influence 12

Strategy Driven

JUNE 6, 2014

I support cause related marketing and have advised many corporations on setting up such programs. I say it is not, and I’m an expert on cause-related marketing. I’m gravely concerned about this practice of badgering customers in support of some phantom charity; how this store does it is not right.”. Set priorities.

Franchising 72

Franchising Marketing Strategy Strategic Planning 72

Strategy Driven

NOVEMBER 8, 2010

Social Nation : How to Harness the Power of Social Media to Attract Customers, Motivate Employees, and Grow Your Business by Barry Libert It’s time to join Social Nation and prosper! Marketing 101 principles still apply. There is simple advice that will help businesses avoid the pitfalls and make a strong online impact.

Media 50

Media Follow-up Software Newsletter 50

Harvard Business Review

AUGUST 20, 2018

Because the amount of customer discovery and product-market fit you need to find is inversely proportional to the amount and availability of risk capital. The mantra of “ first-mover advantage ,” the idea that winners are the ones who are the first entrants in their markets, became the conventional wisdom in Silicon Valley.

IPO 8

IPO First-mover Advantage Business Model Agility 8

Harvard Business Review

SEPTEMBER 19, 2012

Enormously more, actually, than the best survey research, focus group, or doctor's interview — the highly subjective and incomplete tools we rely on today to understand behavior. Markets are not just about rules or algorithms; they're about people and algorithms together. They can all be made better with Big Data.

System 15

System Analysis Retail Focus Group 15

Harvard Business Review

AUGUST 21, 2015

In fact, determining price is one of the toughest things a marketer has to do, in large part because it has such a big impact on the company’s bottom line. But the phenomenon is more quantifiable than that, and price elasticity shows exactly how responsive customer demand is for a product based on its price.

Price 8

Price Debt to Equity Ratio Marketing Metrics 8

Harvard Business Review

AUGUST 10, 2012

economy is sluggish, Europe is in a crisis, and emerging markets have slower rates of growth than in the past. And how do you get to know them? And the challenge, first posed on this site, to design a $300 house provides a good example of how to engage and better understand the specific needs of the non-consumer.

Education 14

Education Sample Case Study Survey 14

Harvard Business Review

OCTOBER 11, 2016

Yet, even smart companies are often clueless about how to leverage their employees’ insights that would enable them to tap into this huge and exploding Latino market — a market that is projected to reach $1.7 ” Multinational companies based in the US are desperate to unlock this growth market.

EPS 8

EPS Banking Diversity Bottom-up 8

Harvard Business Review

APRIL 28, 2016

Engaging with your users on a regular basis — through reporting tools built into your product, online surveys, or focus groups, for example — is a necessary step for understanding, rather than assuming you know, their challenges and needs. So encouraging people to start with small steps can go a long way.

Tools 8

Tools Engineering Rate of Return Focus Group 8

Harvard Business Review

OCTOBER 10, 2011

A recent study by Aon Hewitt , for example, found that companies with high levels of engagement outperformed the stock market in 2010. That's how it's done at Apple stores. Employee focus groups identify key themes and issues, and employee teams help develop solutions, which they present to store management.

Tactics 14

Tactics Customer Loyalty Survey Loyalty 14

Harvard Business Review

SEPTEMBER 4, 2013

CEB reported in HBR last year that the most important factor in creating customer "stickiness" was "decision simplicity," i.e. the ease of getting credible information in the midst of marketing noise. Intentionally including people who dislike your product or service in a focus group can lead to more provocative conversations.

Brainstorming 8

Brainstorming Loyalty Industry Strategy 8

Harvard Business Review

MAY 6, 2015

Market share, cost reductions, and profit margins of new businesses are examples of impact metrics. The most widely used metric among our respondents, for instance, was revenue being generated by new products or services over the course of their first few years in the market. Alignment can take a while. The vision thing. The result?

Metrics 8

Metrics Innovation Company Stage-Gate 8

Harvard Business Review

JUNE 15, 2015

Growing and maintaining the business can be much tougher and figuring out how to appeal to new consumers is no small feat. Different segments have different risk tolerances, ways of making decisions, and — perhaps most challenging for growing businesses — preferences for when and how they adopt innovations. Insight Center.

Early Adopters 8

Early Adopters Innovation Short-term Rogers 8