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Should a Leader’s Spouse Stay Out of the Limelight?

Great Leadership By Dan

Dennis Thatcher had significantly less influence on his wife’s policy than Eleanor Roosevelt had on FDR’s. Raisa Gorbachev had more of an influence still on Mikhail Gorbachev’s thinking. Could Thomas Cromwell or Cardinal Richelieu have operated as effectively in the dark if their spies had all been on LinkedIn?

Influence 229
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Research: Perhaps Market Forces Do Work in Health Care After All

Harvard Business Review

For decades, experts and policy wonks have argued that health care is a uniquely inefficient industry, insulated from conventional market forces that operate in the rest of the economy. This is the idea of “market learning” that economist and Nobel laureate Frederick von Hayek was celebrated for.

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Health Care Is an Investment, and the U.S. Should Start Treating It Like One

Harvard Business Review

health care system woefully underperform relative to those made in health care in other countries. spends nearly 7–10% more of its national income on health care than other similar countries and yet life expectancy at birth remains, on average, two to three years lower. Yet, investments in the U.S.

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What Creativity in Marketing Looks Like Today

Harvard Business Review

What makes marketing creative? Is a creative marketer more artist or entrepreneur? Historically, the term “marketing creative” has been associated with the words and pictures that go into ad campaigns. But marketing, like other corporate functions, has become more complex and rigorous.

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What Consumers Want Online from Their Health Care Plans - SPONSOR CONTENT FROM COGNIZANT

Harvard Business Review

Building market share by delivering rich, intuitive experiences is a key goal for all organizations. For health insurers, this customer centricity is an imperative. Individual consumers now have increasing freedom to shop for health plans and to choose how they spend their healthcare dollars. Driving Members to Digital.

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The Next Battle in Antitrust Will Be About Whether One Company Knows Everything About You

Harvard Business Review

The EU’s case asserts, among other things, that Google unfairly exploits its dominance in search engines and smartphone operating systems to restrict competition in shopping services, ad placement services, and smartphone app store markets. However, digital markets do not follow the contours of conventional industry structures.

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Create a Strategy That Anticipates and Learns

Harvard Business Review

In health care, these tools are changing the way doctors identify people at risk of developing certain diseases; in fashion, they crunch purchasing data to anticipate trends; sales and marketing experts use them to tailor ad campaigns. The definition of a market, customer, partner, or even competitor is now a moving target.