Lead Change Blog

JULY 14, 2020

That challenge brings into sharp focus the impact of your people strategy. Significant job losses announced yesterday in two major High Street brands are an indicator of what leadership challenges lie ahead, in organisations, local or global. Measuring leadership effectiveness. Six essential leadership qualities.

Short-term 213

Short-term Sharpe Business Model Long-term 213

N2Growth Blog

JULY 8, 2022

Many brands focus their marketing strategies on out-of-home consumption, socializing with friends and family, and humor to generate engagement. Today’s consumers distrust some traditional brands that do not demonstrate a clear value proposition, labeling, innovativeness, and commitment to the environment.

Trends 352

Trends Agility CEO Chief Executive Officer 352

Mills Scofield

JANUARY 6, 2013

By Tim Kippley: Jeff Bezos, one of the planet’s greatest innovators, once said that: “You need a culture that high-fives small and innovative ideas and senior executives [that] encourage ideas.” ” The Value of Innovation at Geneca. I have long felt that companies can’t survive without innovating.

Innovation 130

Innovation Incubator Brand Document 130

Lead Change Blog

NOVEMBER 13, 2020

For instance, they’d suggest an innovative marketing strategy to promote their new product without much regard for anything else. Given these characteristics, naturally, the pessimists would tear the optimistic marketing strategy and other ideas to pieces. Sometimes they would even see problems that weren’t there.

Groupthink 202

Groupthink Marketing Strategy Innovation Team 202

Innovation Excellence

NOVEMBER 6, 2019

Drum roll please… At the beginning of each month we will profile the twenty posts from the previous month that generated the most traffic to Innovation Excellence. We also publish a weekly Top 8 as part of our FREE email newsletter. Did your favorite make the cut? But enough delay, here are October’s twenty most.

Article 83

Article Innovation Newsletter Marketing Strategy 83

In the CEO Afterlife

DECEMBER 18, 2014

It starts with the corporate strategy, and includes marketing strategy, and the all-important human resource strategy. Unlike PepsiCo , Coca-Cola’s corporate strategy is to resist diversification and focus on non-alcoholic beverages. You focus on that 20% to generate a high ROE (return on effort).

ROE 249

ROE Human Resources Marketing Strategy Competitive Advantage 249

In the CEO Afterlife

MAY 16, 2011

Leadership. Tough-Minded Ways to Innovate. by John • May 16, 2011 • Leadership , Strategy • 3 Comments. Articles on strategy and culture were my favorites, many of which I scribed in pencil on a piece of paper that my secretary typed for posterity – oh my, that sounds archaic. Leadership.

CEO 133

CEO Innovation Education Brand 133

In the CEO Afterlife

JULY 2, 2013

Marketers of food, health and beauty aids, and laundry detergents became so hung up with image differentiation that they overlooked the inherent value of the product, and private labels picked up the slack. We are in a day and age where brilliant marketing can no longer “sell ice cubes to Eskimos.” Then they act upon it.

Marketing 257

Marketing Levitt Telecommunications Brand 257

LDRLB

JANUARY 30, 2013

Innovative. Whether you’re CEO of a company, a team manager or a hard-working employee, adopting and possessing leadership qualities can enhance your professional trajectory and even personal life. Labeling yourself as a leader and possessing leadership qualities personally executed can be seen as different entities.

Skills 167

Skills Leadership How To Quality 167

CO2

JUNE 12, 2020

Several years ago, a dear friend of mine, Darrell Mann, CEO of Systematic Innovation , predicted that some catastrophic event would soon plague humanity. An S-Curve is the measurement of speed in the adoption of new innovation. This transition point in the innovation cycle can be caused by a new innovation or an unrelated disruption.

Uncertainty 151

Uncertainty How To Competitive Advantage Disintermediation 151

HR Digest

APRIL 5, 2023

Once you have a clear understanding of your employer brand, you can begin to develop a strategy for promoting it. Develop a Recruitment Marketing Strategy Your recruitment marketing strategy should align with your employer brand and target the types of candidates you want to attract.

Brand 59

Brand Reputation Marketing Strategy Media 59

Lead Change Blog

DECEMBER 29, 2015

Perhaps it is some combination of them, some attainable format for effective leadership that requires work, certainly, but that also works. Bill George – He has taught leadership since 2004 and is a professor of management practice at Harvard Business School, where. He is the top ranked leadership blogger by Huffington Post.

Porter 150

Porter Christensen Consultative Influence 150

In the CEO Afterlife

NOVEMBER 30, 2011

Leadership. by John • November 30, 2011 • Human Resources , Leadership , Life , Marketing , Strategy • 0 Comments. For example, if it was innovation and creativity that brought revival, chances are high that innovation and creativity will remain a cornerstone of their corporate culture.

CEO 242

CEO Company Rogers Human Resources 242

In the CEO Afterlife

JUNE 4, 2013

Back then, big beer marketers hated niche strategies. Branding Leadership Marketing Strategy Advertising Andre Agassi Anheuser-Busch Beer Black Label Cannon Carlsberg Creativity Duval Guillaume Modem In the CEO Afterlife Innovation John Richard Bell Labatts Michelob Miller Vision'

Brand 225

Brand Advertising Creativity Marketing Strategy 225

Great Leadership By Dan

NOVEMBER 27, 2018

But a problem that’s becoming ever more visible is that some organisations have made authenticity their marketing strategy, rather than a business one. This approach very much links to social innovation and indeed conspicuous altruism. As a result, they come across as manufactured i.e. the very opposite of authentic.

Brand 189

Brand Supply Chain Ethics Reputation 189

In the CEO Afterlife

OCTOBER 30, 2011

Leadership. The Essence of Strategy (Part 2). by John • October 30, 2011 • Human Resources , Leadership , Marketing , Strategy • 4 Comments. In a strategy seminar I asked the leadership team to tell me what business they were in. Leadership , Marketing , Strategy.

Strategy 234

Strategy CEO Marketing Strategy Human Resources 234

Chart Your Course

APRIL 29, 2013

Innovation has always been what makes good businesses great. And innovation does not happen without change and risk. Armed with ready ideas, the lead team can decide who will post what and when, creating a consistent, time-efficient social marketing strategy. Part of being a leader is managing change. Manage perceptions.

White Paper 231

White Paper Human Resources Consensus Case Study 231

In the CEO Afterlife

DECEMBER 7, 2014

The essence of sacrifice in her mind was giving up something of value for another consideration; when people are together they are more collaborative and innovative. Branding Human Resources Leadership Life Marketing Strategy Bob Olodort CEO Complexity Culture Focus Jacobs Suchard Nabob Sacrifice Samsung Vision'

Human Resources 183

Human Resources Restructuring Competitive Advantage Marketing Strategy 183

In the CEO Afterlife

DECEMBER 11, 2011

Leadership. by John • December 11, 2011 • Branding , Leadership , Marketing , Strategy • 1 Comment. In the case of struggling Nabob Foods, two significant innovations facilitated the turnaround. While they played catch-up, we were already working on the next innovation. Leadership.

CEO 201

CEO Advertising Franchising Brand 201

Strategy Driven

JANUARY 3, 2022

She is a dynamic and empathetic leader who has succeeded by putting people first in the process of transformational leadership. Her dual-role leadership made a tremendous impact on strategy and performance. Her dual-role leadership made a tremendous impact on strategy and performance.

COO 130

COO Supply Chain Globalization Learning-by-Doing 130

CO2

JUNE 12, 2020

Several years ago, a dear friend of mine, Darrell Mann, CEO of Systematic Innovation , predicted that some catastrophic event would soon plague humanity. An S-Curve is the measurement of speed in the adoption of new innovation. This transition point in the innovation cycle can be caused by a new innovation or an unrelated disruption.

Uncertainty 78

Uncertainty How To Competitive Advantage Disintermediation 78

In the CEO Afterlife

MARCH 1, 2016

Thirty-five years ago at a ceremony in Vancouver, BC, I accepted AMA’s Marketer-of-the-Year Award on behalf of Nabob Foods. This company earned that honor by re-staging a tired coffee brand with innovative packing technology and breakthrough advertising. As marketers well know, unfilled needs create opportunities to meet the need.

Brand 100

Brand Competitive Advantage Marketing Strategy CEO 100

Lead Change Blog

MAY 29, 2020

At present, it’s hard to tackle any issue pertaining to leadership or management without addressing Covid-19, which is impacting on marketplaces and workplaces across the globe. With this in mind, the Coronavirus outbreak arguably represents an opportunity for growth and innovation, and good leadership will be central to ushering this in.

Innovation 236

Innovation Leadership Long-term Technology 236

In the CEO Afterlife

APRIL 4, 2011

Leadership. by John • April 4, 2011 • Leadership , Strategy • 0 Comments. The giants dominated markets and gobbled up competitors; they also failed to cope with rapid change. Their competitive edge eroded because the people at the top, who considered themselves the corporate brain, failed to innovate.

CEO 150

CEO Mass Marketing Class Brand 150

In the CEO Afterlife

MAY 1, 2012

Magic can’t happen in cultures that don’t worship innovation. Innovation starts with leadership. Most big company cultures are not innovative. Oh yes, they talk about innovation in their annual reports and their mission statements. But this isn’t the Apple, Google or Amazon type of innovation.

Mission Statement 222

Mission Statement Innovation Committee CEO 222

In the CEO Afterlife

MAY 6, 2012

So much has been written about business innovation this past year. Those walking the talk are on Fast Company’s list of the World’s 50 Most Innovative Companies. Are we to deduce that innovation is the domain of new economy and early-stage life cycle businesses? These innovators love playing rocket man.

Chief Operating Officer 202

Chief Operating Officer Chief Technology Officer CEO Innovation 202

In the CEO Afterlife

OCTOBER 23, 2011

Leadership. The Essence of Strategy (Part 1). by John • October 23, 2011 • Human Resources , Leadership , Marketing , Strategy • 4 Comments. I’ve always loved strategy. People worry that strategy slows a company down and limits growth opportunities. Innovative. Leadership.

Strategy 250

Strategy CEO Human Resources Brand 250

In the CEO Afterlife

NOVEMBER 13, 2011

Leadership. by John • November 13, 2011 • Branding , Life , Marketing • 5 Comments. I’ve never thought of the homeless as innovative or entrepreneurial. My pattern is posting every Monday, on leadership, strategy, marketing and life. Leadership. In the CEO Afterlife. Main menu Home.

Brand 245

Brand Merchandising Entrepreneur Audience 245

Strategy Driven

SEPTEMBER 22, 2021

Identify what could have gone wrong with the leadership team. It involves reassessing your business operations, starting with leadership. You may discover that some poor leadership decisions may have been responsible for your establishment doldrums. Be receptive to innovative ideas.

Finance 83

Finance Long-term Banking Restructuring 83

CO2

APRIL 13, 2014

The situations I asked about were operations, finance, staffing, marketing, strategy, town hall meetings, one on ones etc. I had worked with one of the best leadership training guru I know and the guy who helped developed the Wilson Learning Styles Model and Covey’s 360 to come up with an assessment model based on my research.

Covey 114

Covey Executive Coaching Brainstorming Leadership Styles 114

In the CEO Afterlife

FEBRUARY 5, 2011

Leadership. Brand Surgery – excerpts from my Marketing Magazine article. by John • February 5, 2011 • Branding , Leadership , Marketing , Strategy • 1 Comment. The role has been relegated to middle managers who are brand custodians, not leaders in innovation. Leadership.

Magazine 100

Magazine Brand Article Marketing 100

In the CEO Afterlife

AUGUST 1, 2011

Leadership. by John • August 1, 2011 • Branding , Marketing • 0 Comments. To its credit, GSK still owns Macleans and although it is no longer the #3 brand, chomping at the tails of Colgate and Crest, Macleans has benefitted from contemporary marketing and dental care innovation in a few geographies.

Brand 170

Brand CEO Stage-Gate Marketing 170

Women on Business

JANUARY 11, 2011

In this TED video , Sinek explains what he believes to be the reason for Apple’s constant innovations and their repeated successes. Red Zone Marketing’s “Why”: We focus our efforts on finding simple, common sense and inexpensive alternatives to creating growth in a business. Sinek makes a case that it’s all about the messaging.

Press Release 167

Press Release Discount PR Marketing Strategy 167

Coaching Tip

SEPTEMBER 4, 2013

A marketing strategy that was similar to running two horses in the same race in order to dominate the personal computer software market for business and personal use. Sources: Paul Leinwand: The Essential Advantage: How to Win with a Capabilities-Driven Strategy. John Agno: Can''t Get Enough Leadership.

Competitive Advantage 85

Competitive Advantage Software Welch Marketing Strategy 85

In the CEO Afterlife

JULY 24, 2011

Leadership. by John • July 24, 2011 • Branding , Marketing • 3 Comments. Here’s a clue to the French liquor-maker’s culture, from their annual report: “We will continue to raise our game so that creativity and innovation are the heart of our model. Leadership. In the CEO Afterlife. Main menu Home.

CEO 100

CEO Advertising Brand Creativity 100

HR Digest

MAY 18, 2023

They can be the innovative ideas, the proprietary knowledge, or the confidential information that sets a company apart from its competitors. Together, let’s fortify the walls of confidentiality and protect the essence of innovation. In the world of business, secrets are the lifeblood of success.

Compliance 52

Compliance Information Sample Follow-up 52

In the CEO Afterlife

AUGUST 1, 2011

Leadership. by John • August 1, 2011 • Branding , Marketing • 0 Comments. To its credit, GSK still owns Macleans and although it is no longer the #3 brand, chomping at the tails of Colgate and Crest, Macleans has benefitted from contemporary marketing and dental care innovation in a few geographies.

Brand 131

Brand CEO Stage-Gate Marketing 131