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Why Mission Statements Fail

LDRLB

I don’t know what got you out of bed this morning, but I do know that it probably wasn’t your company’s mission statement. There’s a good chance you don’t even remember the mission statement itself, but an even better chance it doesn’t inspire you to jump out of bed and head to work. Is it market share of products?

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Why Mission Statements Fail

LDRLB

I don’t know what got you out of bed this morning, but I do know that it probably wasn’t your company’s mission statement. There’s a good chance you don’t even remember the mission statement itself, but an even better chance it doesn’t inspire you to jump out of bed and head to work. Is it market share of products?

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Marketing First, Technology Second

Strategy Driven

Whenever someone asks me to define marketing, I tell them that a marketer’s primary responsibility is to differentiate because when two competing products are perceived as being the same, consumers are forced to make their choice based on price. Tech-First Paradigm. A lack of focus equates to a lack of positioning.

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On Purpose: What Condition Is Your Mission In?

The Practical Leader

Raise your hand if your organization has a mission statement. When I do that survey during leadership/culture presentations, almost every hand goes up. Mission statements are as common as a logo, website, or budget. Many mission statements sound like they were written by bureaucrats and lawyers.

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How Healthy Is Your Organization’s Culture?

Tanveer Naseer

Aren’t we supposed to formulate lofty core values, a vision and mission statement? Some companies “magically” have great cultures induced by heroic leaders and, thus, dominate their markets. You’re a new manager, and you’d better fit in! Culture has had a bad press.

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How to Lead On Purpose

Great Leadership By Dan

And why do many, despite their best efforts, manage to motivate top performers but can’t get the whole team rowing in the same direction? Purpose is NOT About Marketing Another reason leaders fail to engage their teams through purpose is because they treat purpose as a marketing program, just any other plan to win talent and customers.

How To 218
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My Best Blogs of 2011

In the CEO Afterlife

I began blogging about leadership, strategy, marketing and life last February. Why Mission Statements Suck [link]. You’re Not a Real Marketer until You Create a Brand [link]. Brand Managers inherit brands and manage existing franchises. Crisis Management: The Ultimate Test of a Leader [link].

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