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Five Foundational Truths of Youth Marketing (and Leadership)

Leading Blog

In The Gen Z Frequency , authors Gregg Witt and Derek Baird tackle this demographic which is projected to be the largest consumer demographic in history. It is an important and comprehensive book for marketers, but there are some principles they share that have a much wider application, that I wanted to share. Truth 2: Trust.

Marketing 261
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Social Media Leadership Rules

Lead Change Blog

Presidents, business magnates, social activists… everyone is on social media nowadays. Social media allows them to expand their leadership to a wider audience. Canadian Prime Minister Justin Trudeau is a nice example of how politicians can use social media to connect with their citizens and the entire world. It’s about leading.

Media 219
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Thought Leadership and Digital Marketing

Lead Change Blog

It’s another new must-use fad to succeed in the digital marketing world of 2018. Almost, although thought leadership has been at the forefront of successful content marketing for several years. The chances are you’ve already read articles which were planned using the process of thought leadership marketing. Projecting an Image.

Marketing 238
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Leading a Fast Growing Remote Culture with Antonella Pisani

Let's Grow Leaders

Episode 239: Antonella Pisani, the CEO and founder of Eyeful Media , a digital marketing and consulting firm, joins host David Dye, and discusses the importance of culture, values, and remote culture in leadership. She shares how these elements have been integral in developing a cohesive and productive remote culture at EFU Media.

Diversity 234
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The Strategy Behind your Marketing Moves

Strategy Driven

Your business marketing strategy must be built on a very clear plan, and it is this strategy that this article will discuss and elucidate upon. In an age where data is freely available and available in huge quantities, this data should be the cornerstone of your marketing campaign. And it is indeed a process rather than a project.

Marketing 104
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The Lowdown on Influencer Marketing and How You Might Use It for Your Restaurant

Strategy Driven

However, to achieve tremendous growth and turn your restaurant into the powerhouse you hope it to be, it’s vital to market the brand and its wares. One option to consider is influencer marketing. Many hospitality entrepreneurs haven’t gone down this path yet, but it can be an innovative and often lucrative marketing tactic to test out.

Influence 132
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DIY Marketing: Does it Work?

Strategy Driven

From managing your social media accounts to writing your own blog, there are many forms of DIY marketing. There’s no cap on what you can spend on marketing your product or service. With that said, just how effective is DIY marketing? What is Digital Marketing ? Is Your DIY Digital Marketing Working?