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Brand Surgery ? excerpts from my Marketing Magazine article | In.

In the CEO Afterlife

Brand Surgery – excerpts from my Marketing Magazine article. by John • February 5, 2011 • Branding , Leadership , Marketing , Strategy • 1 Comment. Now my accountant, my lawyer, my portfolio manager and even my neighbour talk to me about brands. A vast number of famous brand names need brand surgery.

Magazine 100
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Different Types of Managers: Which one are you?

HR Digest

Managers are the people that lead a team, give instruction, and see that an organization’s goals are achieved, be it production, branding, or more. In Organizational parlance, there are four types of managers, the c-suite executives, the mid-level, the frontline managers, and the team leaders. Middle managers.

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Layoffs Rarely Pay Off: Here are 15 Alternatives

The Practical Leader

Only about a third of downsizing companies increased productivity and profits in the next 3 to 5 years, and underperformed in stock markets. Downsizing crushes morale and productivity. Reducing wages for everyone with the highest percentages with senior and middle management. percent reduction in costs.

Collins 119
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Why Your Customers Hate You and How to Fix It

Skip Prichard

But Nincompoopery is something different: it’s the corporate stupidity that drives customers crazy, and keeps everyone—customers, employees, managers and business owners—from getting what they want. In fact, we lose up to 40 percent of our productivity by switching between tasks; the more we switch, the worse our performance.

How To 76
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Is the 9-to-5 job dying?

HR Digest

The stock market has hit all-time highs. Their productivity was – beyond a shadow of a doubt – remarkable. Middle management may not be ecstatic, as they’ll lose a portion of their significant powers, however, the workers will be happy. Companies, such as Google, Facebook, Apple and Microsoft, recorded profits.

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The CEO as Chief Brand Custodian | In the CEO Afterlife

In the CEO Afterlife

by John • October 17, 2011 • Branding , Human Resources , Leadership , Marketing , Strategy • 3 Comments. Never in the history of marketing has there been so much talk about branding. The conversation in the 2011 branding world is well beyond product and service brand discussion by marketers and ad agencies.

Brand 168
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How to Ignite and Sustain Organizational Growth

Skip Prichard

With the ever-changing dynamics of the workforce, the stewardship of organizational culture is just as important as strategy, talent, product development, or customer service. Companies with a healthy culture gain a positive reputation, not only among employees, but also with customers and the market.

How To 107