Chart Your Course

AUGUST 14, 2012

9) Customer and market focus. The “best companies to work for” are more productive and more profitable than their stock market peers. Greg’s latest and most powerful book is guaranteed to get you Fired Up! Great places to work listen and implement the ideas of their workforce. Happy employees make your customers happy.

Newsletter 165

Newsletter Insurance Class Workshop 165

Strategy Driven

JANUARY 29, 2021

When it comes to marketing today, there are many different options available to you. However, most techniques tend to fall into one of two categories; either online or offline marketing. With that in mind, let’s take a look at some of the different ways you can integrate your online and offline marketing efforts.

Marketing 66

Marketing How To Advertising Newsletter 66

The Practical Leader

AUGUST 23, 2023

Denise uses the power of persuasion to make people want to. Joel uses position power to make people have to. Increasingly, therefore, the management of people is a ‘marketing job.’ ’ And in marketing one does not begin with the question, What do we want? Denise cares about people.

Energy 52

Energy Power Team Mintzberg 52

Strategy Driven

JULY 5, 2023

In today’s digital landscape, businesses are constantly striving to stay ahead of the competition and expand their reach to new markets. How powerful is the impact of French SEO and copywriting on your business, and how can the strategies drive online visibility, engage customers, and ultimately boost your bottom line?

Audience 119

Audience Engineering Content Brand 119

Rich Gee Group

MARCH 5, 2024

Organizations must adapt to remain competitive and relevant, whether driven by technological advancements, market shifts, or strategic realignments. Craft a Compelling Narrative Humans are innately drawn to stories, and a well-crafted narrative can be a powerful tool for communicating complex ideas and igniting emotions.

Organization 222

Organization Audience Storytelling Stakeholder Analysis 222

QAspire

JANUARY 17, 2022

In her recent newsletter , Whitney revisited “ The Seven Accelerants of Growth ” that were outlined originally in her book. The seven accelerants are (quoting from the newsletter): Take the right risks. With market risk, you are playing where no one else is playing. Play to your Distinctive Strengths.

Constraint 172

Constraint Market Risk Workshop Disruptive Innovation 172

Rich Gee Group

MARCH 5, 2024

Organizations must adapt to remain competitive and relevant, whether driven by technological advancements, market shifts, or strategic realignments. Craft a Compelling Narrative Humans are innately drawn to stories, and a well-crafted narrative can be a powerful tool for communicating complex ideas and igniting emotions.

Organization 195

Organization Audience Storytelling Stakeholder Analysis 195

Strategy Driven

FEBRUARY 22, 2023

AI-powered Chatbots AI-powered chatbots can provide an automated self-service solution for customers. Marketing Strategies Technology can also help businesses create effective marketing strategies. Email Marketing Email marketing is a great way to keep in touch with customers.

Technology 109

Technology Entrepreneur Customer Loyalty Audience 109

Chartered Management Institute

MARCH 27, 2024

Plus, the power of flexibility – for people and organisations 27 March View all 2023 CMI Highlights The ‘leaving do’ has long been a staple of working life, but the decisive moment – whether of actually quitting or being let go – has always been a private affair. People power is in the news in other forms too.

Newsletter 52

Newsletter Article Sports Rogers 52

QAspire

JANUARY 17, 2022

In her recent newsletter , Whitney revisited “ The Seven Accelerants of Growth ” that were outlined originally in her book. The seven accelerants are (quoting from the newsletter): Take the right risks. With market risk, you are playing where no one else is playing. Play to your Distinctive Strengths.

Constraint 91

Constraint Market Risk Workshop Disruptive Innovation 91

Women on Business

JANUARY 17, 2011

The same principles apply to e-marketing: before rolling out a campaign to a large audience, test it on a small one. How does their e-marketing supplement their traditional marketing? Create a Benchmark Traditional direct marketing always uses a control piece as the benchmark, generally with an A/B split test.

Marketing 162

Marketing Press Release Direct Marketing Discount 162

Chartered Management Institute

FEBRUARY 14, 2024

Management apprenticeships offer a powerful way to prepare managers. Assessing Leadership and Management in Local Government report , published in partnership with the Social Market Foundation. The research found that low morale and retention issues are hindering performance in local government. CMI members always see more.

Groupthink 52

Groupthink Newsletter Article Transportation 52

Strategy Driven

APRIL 24, 2018

Online marketing is something that never remains stagnant. If your marketing campaign is outdated, it is going to be hurting your business more than you realise, and it will eventually result in your being penalised by Google. Let’s get this straight your product or service is your best marketing tool.

Marketing 52

Marketing B2C B2B Content 52

Strategy Driven

DECEMBER 22, 2013

Marketing Analytics Worksheet. The most important thing to understand when building and adopting an inbound marketing strategy is how your website is performing. The ability to know where to tweak marketing campaigns to garner more qualified leads. Click here for more information on Marketing Analytics Worksheet.

Resources 56

Resources Marketing Metrics Content 56

Strategy Driven

MAY 7, 2018

If you’re investing your company’s time and resources into blogging, social media, video content and other forms of content marketing, you will almost certainly need to have some form of strategy. However, to give your content marketing an extra boost, try the addition of premium content. Know Your Goals.

Content 50

Content Marketing Discount Media 50

Kevin Eikenberry

NOVEMBER 22, 2010

Don’t like the term Power? The book doesn’t talk about a wringing-your-hands-in-delight power grab, but more about political skill and savvy. It’s a word that may attract or repel you. This book will help you define it, and in a great blend of academic analysis and practical observations help you gain more of it.

Power 176

Power Open-book Workshop Influence 176

Kevin Eikenberry

SEPTEMBER 1, 2010

Consulting Speaking Training Products KevinEikenberry.com About Blog Home Blogs I Like Leadership Learning Subscribe The Power of Now! by Kevin Eikenberry on September 1, 2010 in Leadership , Learning , Manage Projects Every leader I talk with, coach or train tell me the same thing.

Power 188

Power Workshop Training Video 188

Kevin Eikenberry

JANUARY 7, 2011

The results are far better than what initially envisioned, and the team is far more invested in the words than they would have been anyway (that is an obvious, yet powerful point worth its own post sometime). When it was all said and done, only one of my two original words remained. Our three words you ask?

Power 185

Power Workshop Blog Learning-by-Doing 185

Kevin Eikenberry

NOVEMBER 9, 2010

That exercise will help you find the latent power in a cliche. Unleash Your Remarkable Potential Newsletter Video Insights Connect With Me Ask Me A Question Public Workshop Dates Bud To Boss – Indianapolis, In Public Workshop Information Special Reports Online MBA Rankings This site runs on the Thesis theme for Wordpress.

Power 177

Power Workshop Video Blog 177

Kevin Eikenberry

OCTOBER 11, 2010

Consulting Speaking Training Products KevinEikenberry.com About Blog Home Blogs I Like Leadership Learning Subscribe Five Reasons Stories are a Powerful Communication Tool by Kevin Eikenberry on October 11, 2010 in Leadership , Leadership Communication , Learning We all grow up with stories. Stories make it memorable.

Tools 208

Tools Power Storytelling Bond 208

Strategy Driven

AUGUST 4, 2015

Don’t make the mistake of thinking that marketing has to be complicated - it doesn’t. Believe it or not, some of the best marketing techniques are the simplest ones. Trust us on this, as a small business, the best marketing techniques are the simplest ones. Harness social media. Run regular email campaigns. All rights reserved.

Marketing 50

Marketing Tips Media Newsletter 50

Kevin Eikenberry

DECEMBER 13, 2010

Making this a habit is an incredibly powerful strategy. Unleash Your Remarkable Potential Newsletter Video Insights Connect With Me Ask Me A Question Public Workshop Dates Bud To Boss – Indianapolis, In Public Workshop Information Special Reports Online MBA Rankings This site runs on the Thesis theme for Wordpress.

Goal 195

Goal Power Workshop Learning-by-Doing 195

Strategy Driven

JULY 21, 2015

All business owners will tell you, one of the most important areas of running a company is the marketing. You use marketing methods to attract them to the business and help keep them there. While marketing is not an exact science, you should take into account what has worked in the past. Social Media.

Marketing 50

Marketing Succession Competitive Advantage Brand 50

Strategy Driven

DECEMBER 29, 2014

THE POWER: That is the power of observation. How are you taking advantage of that power? How would you rate your power of observation? PRESENT OBSERVATION: Today everyone has a smartphone and a tablet, and the power of observation is fading into the lure of the electronic siren. I see, therefore I learn.

Power 62

Power Competitive Advantage Customer Loyalty Learning-by-Doing 62

Strategy Driven

SEPTEMBER 30, 2012

How to Build a Powerful Business Presence on LinkedIn. Use LinkedIn to Market Business, by Neal Schaffer. Use LinkedIn to Market Yourself, by Lewis Howes. Click here for more information on How to Build a Powerful Business Presence on LinkedIn. by HubSpot, Inc. Grow Your LinkedIn Network, by Jan Vermeiren.

Resources 50

Resources Power eBook ROI 50

Strategy Driven

APRIL 17, 2013

You probably didn’t answer, “How to implement effective marketing.” ” Marketing can sometimes slip through the cracks given the constant and pressing demands of sales, client service, and internal operations. This comprehensive, powerful program leads to better sales techniques and increased close rates.

Marketing 50

Marketing Press Release Consultative Brand 50

Strategy Driven

JULY 29, 2013

Last week I talked about the power of sales success and gave you the first ten personal powers you need to possess in order to have all of the sales success you desire. As a professional salesperson, you want more selling power and this two-part article reveals the sources. The power of relatable example.

Power 65

Power Succession Loyalty Learning-by-Doing 65

Strategy Driven

JULY 22, 2013

Every salesperson wants to think of him or herself as powerful but, if asked, would have no idea where their power actually comes from. Most salespeople fail to understand their own power. As a salesperson, you have all the power in the world to make your own success happen. The power of a positive attitude.

Power 58

Power Succession Loyalty Customer Loyalty 58

Strategy Driven

JUNE 11, 2015

With much of the business world abuzz about content marketing, smart marketers are taking stock of opportunities for their clients to use the power of story to convey a message and build stronger brands. Conspicuously absent from most content strategies, however, is the granddaddy of all content marketing: writing a book.

Content 50

Content Marketing Open-book Brand 50

CO2

AUGUST 31, 2010

The book that is being presented is written by Aaron Goldman entitled Everything I Know about Marketing I learned from Google. I bet the book is great too. Notice when you watch the video the ability to put hyperlinks embedded in the video. Amazing new way to keep your prospect moving through your funnel.

Marketing 74

Marketing How To Executive Coaching Strategic Planning 74

Chartered Management Institute

SEPTEMBER 20, 2023

With Ann and the CMI international team visiting some key CMI regions in Asia this week, here’s the lowdown on CMI’s growing presence in some of the world’s fastest-growing markets. You can get even more CMI updates and tips across our social media channels, from LinkedIn to TikTok. CMI members always see more.

Bond 59

Bond Newsletter Article Taylorism 59

Women on Business

MAY 15, 2012

Third Step: Market your blog posts using su.pr, because thousands of new eyes will see your articles, bringing you a slew of new clients. Tip: Make this report seven days, seven pages… something powerful and life-changing, but do not give them so much information that they can’t consume it fast.

Blog 195

Blog Media Newsletter Learning Curve 195

Chartered Management Institute

DECEMBER 6, 2023

Plus supporting insecure workers and public sector managers with better management practices 6 December View all 2023 CMI Highlights Dear all, In a year in which management has made headlines for all the wrong reasons, the power of highly-trained, skilled managers should not be overlooked. Listen back here (from 26:12). …And

Leadership Styles 52

Leadership Styles Education Article Newsletter 52

Strategy Driven

JUNE 3, 2012

Learning LinkedIn From the Experts : How to Build a Powerful Business Presence on LinkedIn. Use LinkedIn to Market Business, by Neal Schaffer. Use LinkedIn to Market Yourself, by Lewis Howes. Click here for more information on Learning LinkedIn From the Experts : How to Build a Powerful Business Presence on LinkedIn.

Resources 50

Resources Power eBook ROI 50

Strategy Driven

OCTOBER 1, 2012

HERE’S YOUR LESSON: You can invest in some marketing program to reach new people – or you can invest in giving your existing customers the best service possible, and let THEM find new people for you. PREDICTION: I’ll bet the investment in existing customer experience is one-tenth the cost of any marketing program. What a strategy!

Loyalty 50

Loyalty Marketing Customer Loyalty ROI 50

Chartered Management Institute

NOVEMBER 14, 2023

Newsletter More ways to get involved News Here you can find the latest news and updates from the CMI community. The discussions explored various issues, challenges and opportunities facing managers and leaders across a diverse set of areas – technology and digital, travel, business and the regional economy. CMI members always see more.

Mentor 52

Mentor Newsletter Energy Webinar 52

Women on Business

DECEMBER 21, 2010

However, when truly connecting with others (in conversation, in a sales situation, in an email newsletter, etc) it is much more about how they feel than how you feel. So, in keeping in this spirit and following those much wiser than me, I offer to you today a holiday gift that I hope will help with your marketing in 2011.

Press Release 167

Press Release Discount PR Newsletter 167