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Modern CMOs: Bridging Creativity with Commercial Acumen

N2Growth Blog

The Evolving Role of the CMO Previously, a Chief Marketing Officer’s or CMO role mainly involved traditional marketing activities like brand management, public relations, and market research. However, recent technological advancements and industry shifts have expanded and evolved this role significantly.

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Thoughts on the Presidency

Leading Blog

You have to have a team and operate as a team, and any corporation would have a training program to acculturate people. In 1955, JFK complained that politics had become “so expensive, so mechanized and so dominated by professional politicians and public relations men.” You can’t just appoint smart people.”

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Target’s Fall Guy: Is Your Board Prepared?

N2Growth Blog

Getting back to Target, major kudos to the board for having excellent operational experience. As Greg Steinhafel was working though the Target crisis with his team, surely he would have benefitted from a technologist on his board. CEO’s abound on this board. But where is the technology savvy? Follow me on Twitter @patricia_lenkov.

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Why Consensus Kills Team Building | N2Growth Blog

N2Growth Blog

Where Dan lost me was on point #4 – Teams Decide by Consensus. In recent months I have observed a decent amount of politically correct discourse on the topic of team building and equality. The gist of the argument seems to be that for teams to be productive, employees have to feel “empowered&# by having an equal voice.

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4 Ways to a Better Bottom Line

Lead Change Blog

Global mindset is truly having the desire, knowledge, and skills to operate effectively in business today. It fills a strategic tactical need of operating in today’s business setting. We need to take it as seriously as we do other business operations. Manage high-performing teams. Understand customer behavior.

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Collaboration for Change: Multi-Sector Partnerships in Sustainable Medical and Sharps Waste Management

Strategy Driven

Take, for instance, a recent initiative where local hospitals, waste disposal companies, and environmental NGOs teamed up. Public Perception and Community Engagement The success of any waste management initiative relies heavily on public buy-in. Their goal?

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Want to Wow Your Customers? Keep Your Promises

N2Growth Blog

Again, I had arranged to be home to greet the team. Undoubtedly, the culture at this propane company is one where operating procedures and standards are lax, trust is low, morale is poor, service delivery is about doing as little as possible and the customer is considered a necessary inconvenience.

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