Strategy Driven

MARCH 28, 2014

Coca-Cola learned not to tamper with a beloved brand in 1985 when it decided to re-stage its iconic brand with “New Coke.” Some commentators felt the move to New Coke was a marketing gimmick to regenerate interest and sales in the brand after sales erosion due to the “Pepsi Challenge” taste test campaign.

Brand 58

Brand Marketing Engineering Competitive Advantage 58

Strategy Driven

APRIL 17, 2013

You probably didn’t answer, “How to implement effective marketing.” ” Marketing can sometimes slip through the cracks given the constant and pressing demands of sales, client service, and internal operations. Why is marketing important for your business? Writing is a key element of marketing.

Marketing 50

Marketing Press Release Consultative Brand 50

Strategy Driven

MAY 13, 2013

I want to talk about one element of your personal business habits: Your personal outreach, your daily outreach, that builds attraction, personal brand, authority, known expertise, recognition, position in your industry, Google rank, social media presence, top of mind awareness, and reputation. Big mistake. Sounds like a LOT of work.

Brand 50

Brand Reputation Follow-up Video 50

Strategy Driven

JUNE 5, 2014

As data-driven marketers are taking full advantage of collecting, organizing, and analyzing demand management, many are adopting the classic marketing waterfall model from leading experts such as Sirius Decisions. One size fits all’ marketing waterfalls are too rigid. One marketing waterfall view has become a catchall.

Marketing 51

Marketing B2B Due Diligence Benchmarking 51

Strategy Driven

DECEMBER 8, 2013

by Prestige Marketing Inc. 10 social media rules that stay true through any trend in online marketing. For those of us in digital marketing and advertising, we stay on top of social media trends to keep our brand current, but what are the fundamental truths that guide our social media approach? Consider leaving a comment!

Media 70

Media Resources White Paper Trends 70

First Friday Book Synopsis

JULY 10, 2013

Bill Schley is the author of The UnStoppables: Tapping Your Entrepreneurial Power (Wiley 2013). The story of how the Chairman of Rackspace, some Navy SEALs, a few Israeli Innovators and a branding expert got together to discover the heart of entrepreneurship.

Entrepreneur 75

Entrepreneur Brand Power Blog 75

The Horizons Tracker

JUNE 26, 2022

In Oxford’s Michael Osborne and Carl Benedikt Frey’s hugely influential 2013 paper looking at the likelihood of automation for various professions, truck driving was one of the professions that were projected to be automated in double-quick time. million people employed as long-haul truck drivers in the U.S.

Osborne 73

Osborne Transportation Operations Hedge 73

Lead Change Blog

DECEMBER 29, 2015

Dorie Clark – Dorie is a marketing strategy consultant, professional speaker, and frequent contributor to the Harvard Business Review, TIME, Entrepreneur, and the World Economic Forum blog. James DaSilva – James is a senior editor at SmartBrief and manages SmartBlog on Leadership.

Porter 150

Porter Christensen Consultative Influence 150

Strategy Driven

NOVEMBER 24, 2013

Download now to learn how brands like TaylorMade, Finish Line, & Lexus think about social. To help you craft powerful social marketing campaigns that drive awesome results, we brought together a team of five leading brand strategists to answer your five most pressing social questions. by Mass Relevance. All rights reserved.

Resources 50

Resources Media Download Brand 50

Leading Blog

OCTOBER 30, 2015

We can all dream up big ideas, but few of us can bring them to market. When we talk about the notion of lifetime value , we are talking about just that: Have we surprised and delighted a customer in such a way that they ascribe emotion to the brand we represent? Ken is on the boards of Thrift Books LLC and Good Men Media, Inc.

Productivity 150

Productivity Products Succession Team 150

Strategy Driven

NOVEMBER 8, 2013

And while it’s hard to tie revenues to specific Facebook campaigns, sales are expanding at a 20% annual clip, and Rudi’s continues to grow their Facebook and digital marketing efforts. Elevating awareness in a way that is smart and memorable can be achieved by refreshing a clients marketing campaign. Consider leaving a comment!

Media 50

Media Workshop Brand Creativity 50

Tanveer Naseer

MAY 6, 2014

Some went on to dominate a market without any previous background in it. Amar told me in 2013 that some factors have changed since he first published his findings, for example, access to capital is more widespread through crowd-funding, along with a mainstream popularization of entrepreneurship and rise of a global startup ecosystem.

Execution 229

Execution CTO Entrepreneur Learning-by-Doing 229

Strategy Driven

OCTOBER 6, 2019

In the course of my years partnering with web developer and SEO specialist Sagapixel, I’ve learned a lot about how to market my firm. I am a busy Philadelphia appeals attorney and had to learn the hard way that running and marketing a law practice has nothing to do with the practice of law. What Are the “Four P’s” of Marketing?

Marketing 11

Marketing Advertising Price Real Estate 11

Strategy Driven

SEPTEMBER 27, 2013

Some compile complex Customer Relationship Management algorithms to develop and maintain these relationships. As in all interpersonal relationships, from friendships, to marriage, to company and client, trust and the promise of mutual benefits are the foundation for growth and development. Emotional Needs Not Yet a Business Priority.

Aaker 64

Aaker Short-term Marketing Benchmarking 64

Strategy Driven

NOVEMBER 15, 2013

In consumer business strategy – from branding to product development – addressing the emotional human needs continuum is crucial to success. By developing autonomy, children boost self-esteem. Or the brand of shoes we wear or the grocery store we frequent. No longer was Universal just the more exciting cousin of Disney.

Press Release 50

Press Release Marketing Human Needs Advertising 50

Strategy Driven

JANUARY 10, 2013

Developing a dynamic company profile. Formulating and executing on a LinkedIn marketing plan. We believe all professionals should have a complete, up-to-date LinkedIn profile as a part of their outward personal brand. Copyright 2007-2013 by StrategyDriven Enterprises, LLC. Consider leaving a comment! All rights reserved.

Resources 67

Resources Newsletter Tools Article 67

LDRLB

FEBRUARY 4, 2013

Welcome to the February 2013 Leadership Development Carnival. Sharlyn Lauby, also know as the HR Bartender on the importance of developing your people in Coaching Employees to the Next Level. Anna Farmery of The Engaging Brand offers an engaging post on How To Guarantee Your Self-Improvement.

Leadership Development 167

Leadership Development Development Leadership McCarthy 167

Strategy Driven

FEBRUARY 21, 2013

Look at More by Andy Stefanovich details a framework for unleashing an organization’s creativity to develop new products, build brands and audiences, and grow market share. Copyright 2007-2013 by StrategyDriven Enterprises, LLC. Look at More : A Proven Approach to Innovation, Growth, and Change. by Andy Stefanovich.

Resources 67

Resources Competitive Advantage Creativity Innovation 67

Harvard Business Review

JULY 17, 2014

When Raja Rajamannar became CMO of MasterCard Worldwide in 2013, he moved quickly to transform how the credit card giant measures marketing. But the real power and full potential of data was not being fully realized by marketing. As an ingredient brand, Intel often struggled to link marketing to P&L impact.

Finance 13

Finance Marketing P&L ROI 13

Strategy Driven

JUNE 3, 2013

Social media is there at the forefront of mobile app development – whether you’re there or not. To put myself on notice that my own offerings need to be ahead of the market and ahead of my competition. Copyright 2007-2013 by StrategyDriven Enterprises, LLC. Are you the dominant brand, or is your brand bland?

Download 56

Download Customer Loyalty Seminar Media 56

Harvard Business Review

MARCH 28, 2014

One way I do this is to use what I call the “-er brand” filter. Er brands rely on other products or brands to explain their own. Hyundai is an -er brand. Its brand appeal is based on the assertion, “We’re just as good as Lexus but cheap-er.” Great brands never settle for being an -er brand.

Brand 10

Brand IPO Marketing Strategy Airlines 10

Harvard Business Review

JULY 17, 2015

Killing off brands is not a popular or pleasant thought, but we should consider it more often than we do. Some executives may be reluctant to admit – perhaps for sentimental or political reasons — that their brand is sucking out more value from the company than it creates. Profitability isn’t a useful metric.

Brand 8

Brand Merchandising Retail Real Estate 8

Harvard Business Review

JUNE 30, 2014

Marketers are racing to create seamless customer experiences that make it easy for consumers to engage at every touchpoint as they navigate the “decision journey” and beyond. But today we’re a $15 billion global consumer and professional appliance firm that includes Frigidaire, AEG, Molteni, Electrolux, Zanussi, and Eureka among its brands.

Marketing 8

Marketing Brand Globalization Innovation 8

Strategy Driven

DECEMBER 23, 2013

Investing in research and development helps to establish this culture and ensure the company will remain ahead of the curve. Customer centricity: It’s been proven that companies that prioritize their customers see greater business results and continually bring more innovative products to the market. Consider leaving a comment!

Organization 58

Organization Open-book Innovation Technology 58

Skip Prichard

JULY 22, 2019

Tesla’s genius and education led him to develop the foundations for electric induction motors, wireless telegraphy, radios, neon lamps, and remote control. When Edison developed a commercially viable light bulb, he was able to convince Morgan to advance him $30,000 for the Edison Electric Light Company. Championing change is hard.”

Innovation 80

Innovation Social Capital Reputation How To 80

Harvard Business Review

APRIL 19, 2016

Some companies increase their social media staff to offer live responses during big events like the Super Bowl or the Grammys, but then they return to predominately one-way social media or content marketing. Who controls the official brand channels? Create brand guidelines for standards, tone, and style of social media communication.

Media 8

Media Marketing Software Human Resources 8

Harvard Business Review

JULY 30, 2015

A new research report from the Society of Digital Agencies finds that in the past year there has been a dramatic spike in the number of companies who no longer work with outside marketing agencies — 27 percent, up from 13 percent in the previous year. This continues a trend The Association of National Advertisers first reported in 2013.

Marketing 8

Marketing Advertising Trends Brand 8

Harvard Business Review

DECEMBER 12, 2012

In no particular order, here are six social-digital trends to watch in 2013: The Content Economy Content may become your company's most valuable asset in 2013. In 2013, content will not only be king, but queen, prince and jester, too. So what can we potentially expect to see next year? Now it has accomplices.

Trends 9

Trends Content Technology Follow-up 9

Strategy Driven

JANUARY 20, 2014

ADVISOR – I launched the Gitomer Certified Advisor program in the fall of 2013. They’re independent businesspeople who are now marketing their sales and personal development services using my intellectual property, both online and in the classroom. Instant success. I’ve certified more than 100 advisors.

Succession 50

Succession Customer Loyalty Competitive Advantage Content 50

Harvard Business Review

NOVEMBER 4, 2015

In many ways, app developers, like popular consumer brands in a supermarket, are locked in a fight for two scarce resources: consumer attention and shelf space. It’s why brands invest heavily in marketing, pricing strategies, and store positioning to raise awareness, encourage engagement, and drive sales.

Development 8

Development Advertising Download Budgeting 8

Harvard Business Review

FEBRUARY 26, 2014

The Hispanic market will represent $1.5 Business leaders who are contemplating how to reach such an enormous market segment, especially through their digital presence, often ask me the same question: “Do we really need Spanish, or can we get by with just English?”. Global business Marketing' population by 2050. Similarly, 72.4%

Marketing 8

Marketing Market Segmentation Content Customer Loyalty 8

Harvard Business Review

JANUARY 12, 2015

Now that the general idea of combining ethics and shopping has become a mainstream concept, there is a developing a backlash against the idea that consumers might effect change through their purchasing habits. This pessimistic stance stems primarily from the lower sales of ethical brands. We cannot shop our way to a better world.”

Ethics 8

Ethics Marketing Brand Morale 8

Harvard Business Review

MAY 15, 2014

Let’s say you’re working in a new market, far away from headquarters, and you need to get approval for an initiative that is somewhat outside the company’s current strategy. As we spoke to them, Mansfield and his team shared five insights on how to work with senior management to get strategy-stretching innovations to market: 1.

Innovation 8

Innovation Marketing Disruptive Innovation Project 8

Harvard Business Review

DECEMBER 16, 2013

It’s hard to underestimate the power of an attractive or unattractive market in driving outcomes for companies, including start-ups. As Andy Rachleff, one of the founders of the venture capital firm Benchmark has said “When a great team meets a lousy market, markets win.”. Is the market attractive? Is the founder great?

Entrepreneur 8

Entrepreneur Marketing Venture Capitalist Trends 8

Harvard Business Review

AUGUST 28, 2018

The trick is, growth strategies have to fit the company’s current context, especially its brand promise and its target market. There it had become the market leader for e-commerce payment processing, but by 2015 it had some formidable rivals. market for e-commerce processing was saturated, went with the latter.

Productivity 8

Productivity Products Decentralization Resistance 8

Harvard Business Review

DECEMBER 14, 2018

Here are three strategies for developing digital distribution approaches that minimize risk: Embrace Stealth. Starting in 2011, Mercedes chose to develop direct distribution capabilities for electric bicycle sales under its Smart brand. market for personal computers. For example, Cree Inc. Minimize Pain.

Strategy 10

Strategy B2B Insurance Business Model 10

Harvard Business Review

FEBRUARY 10, 2015

Yet, unlike money, the market for personal data is relatively embryonic. Similarly, trust erosion triggered by Edward Snowden’s revelations of government surveillance in mid-2013 are estimated to have cost U.S. At the same time, several technology platforms that do not collect or share personal data have emerged since mid-2013.

Telecommunications 8

Telecommunications Cost-Benefit Analysis Reputation Survey 8