Lead Change Blog

DECEMBER 9, 2016

Ethics are judged on a sliding scale…If we add up truths and lies we’ve told and find more of the former than the latter, we classify ourselves honest…Conceding that his magazine soft-pedaled criticism of advertisers, one publisher concluded, ‘I guess you could say we’re 75 percent honest, which isn’t bad.’”. 2) Manage paradoxes.

Diversity 150

Diversity Groupthink Leadership Follow-up 150

Rich Gee Group

DECEMBER 7, 2010

Also, make sure that everything (and I mean everything) is in place — their desk, supplies, laptop, passwords, systems, software, phone, and paperwork. Years ago, at one of my new positions, I contemplated leaving the company at the end of the first week — what they advertised in the position was nowhere near what I encountered.

Tips 256

Tips How To Licensing Ethics 256

Chartered Management Institute

DECEMBER 2, 2013

Last month the supermarket giant Tesco announced a partnership with a technology firm Amscreen aimed at improving the targeting of its advertisements. The new system involves photographing customers, and gathering demographic information in real time. It was mainstream news, not just a snippet in the Business section. The reason?

Leadership Styles 83

Leadership Styles Human Capital Ethics McKinsey 83

In the CEO Afterlife

JULY 10, 2011

Whether the CEO is driven by personal ethics, a socially changing world, or headlines praising “sustainable” organizations, business is finally responding to the green trend—albeit slower than many would like to see. 2. With the combined use of 5-acres of photovoltaic solar cells and a thermal heat storage system , Houweling’s generates 2.1

CEO 112

CEO Productivity Products Company 112

Women on Business

JANUARY 3, 2011

Texting, Tweeting and More – How Your POS System Can Handle New Technology Guest post by Shannon Suetos (learn more about Shannon at. Stimmler, contributing Women on Business writer. Who’s on the Bus? Post by Tanya Goodwin-Maslach, contributing Women On Business writer Regardless. How Far Will You Go for Networking? Post by Jane K.

Press Release 160

Press Release Parcell Discount PR 160

Women on Business

JANUARY 11, 2011

A Roadmap For Recovery Stimulus dollars are headed toward businesses that support these Recovery Act goals: Healthcare : Modernize the healthcare system with electronic medical records systems. Mississippi is throwing a lifeline to its K-12 education system. Jackson , MS If your specialty is education, head to Jackson, MS.

Press Release 157

Press Release Discount Education Transportation 157

Women on Business

JANUARY 23, 2011

Now DC workers are seeing a change in leadership across different agencies which may mean a new boss along with new systems and priorities. Training and Professional Development If there are new systems in place, or even old systems that could be more efficient, take the time to train the staff.

Press Release 100

Press Release Motivation Discount PR 100

Women on Business

JANUARY 11, 2011

Ask a colleague, friend, coach or mentor to hold you accountable this year and help you stay on track with your own personal navigation system. Here’s my suggestion: find a “GPS Buddy”. A “GPS Buddy ” could make a huge difference in how well you navigate in 2011 toward your life and career goals.

Press Release 160

Press Release Succession Discount PR 160

Women on Business

DECEMBER 20, 2010

In the 1940’s there was a beautiful actress, Hedy Lamarr (think Angelina Jolie ), who along with composer George Antheil received a patent for their invention of a classified communication system that was especially useful to submarines in World War II. Did you know that Catherine Litchfield Greene invented the cotton gin?

Press Release 192

Press Release Discount PR Leadership 192

Strategy Driven

SEPTEMBER 2, 2016

I have conducted countless strategy meetings where leaders cannot articulate business philosophies, but they can accurately recite lyrics from “golden oldie” song hits, TV trivia and advertising jingles. Processes, trends, fads, perceived stresses and “the system” force adults to make compromises in order to proceed.

Strategic Planning 51

Strategic Planning Planning Ethics Learning-by-Doing 51

Harvard Business Review

JULY 22, 2013

When you put on your reading glasses you might have seen the word "advertisement" or "advertorial" in small print at the top of the page, and felt a little cheated. But what are the ethical lines this paid-for content should not cross? So, yeah, maybe paid content brings a systemic benefit. so long as some rules are adhered to.

Ethics 8

Ethics Content Guidelines Media 8

Strategy Driven

DECEMBER 9, 2013

Whatever it is, it’s a strategy for advertising and promoting. And I’m okay with it, totally okay with the free enterprise system, I just think the hype of it has become more dominant than the giving of thanks and the meaning of the season. Call me old-fashioned, or call me traditional, but I don’t think you can call me ‘wrong.’

Mission Statement 58

Mission Statement Customer Loyalty Competitive Advantage Library 58

Strategy Driven

APRIL 13, 2021

Promoting your products, services, and brand to your ideal consumers through a variety of online platforms including social media, email, organic search, paid advertising, and written content. However you choose to gather data, you must do it in an ethical, sensitive fashion. There are many different ways to collect this information.

Tips 117

Tips Management Compliance Software 117

Harvard Business Review

JUNE 15, 2012

Although the Environmental Protection Agency is mandating states such as New York to test cars for high emission levels, the policy may be eroding the ethics of some dealerships and garages. So many garages are letting their ethics slide a bit for the sake of customer loyalty. Microsoft's Emotional Advertising Engine (Ad Age).

Environment 10

Environment Advertising Customer Loyalty Ethics 10

Harvard Business Review

JULY 31, 2018

AI systems and devices will soon recognize, interpret, process, and simulate human emotions. Is your system smart enough to accurately read and react to a user’s emotions? What is the danger in any given situation if the system should fail — danger for the user, and/or danger for the brand?

Self-aware 8

Self-aware Analysis Brand Automotive 8

Harvard Business Review

AUGUST 30, 2013

Because of this influence and because these types of platforms have proliferated over the last decade - think of Yelp, TripAdvisor, Angie''s List, and scores of others - it''s important to understand the pros and cons of this type of system relative to other information sources. Georgios: The incentives are economic.

Review 8

Review Advertising Reputation Incentives 8

Strategy Driven

NOVEMBER 12, 2010

This book will explore how our institutional leaders can make claim once again to ethical, fair, and purposeful practices that underscore the value of human beings as the linchpins of our society. Finally, it is a lot less expensive than radio, TV, and print advertising and, ultimately more effective.

Leadership 50

Leadership Newsletter Learning-by-Doing Critical Success Factor 50

HR Digest

FEBRUARY 8, 2024

The unrestricted use of ChatGPT at work, however, can bring about a lot of ethical and safety concerns along with unexpected legal concerns for the company. The numbers from the study indicate that marketing has the highest ChatGPT adoption rate at 77 percent, followed by COnsulting at 71 percent and advertising at 76 percent.

Tools 59

Tools Content Early Adopters Software 59

Strategy Driven

NOVEMBER 1, 2010

To the general public, it has come to epitomize the dysfunction of Wall Street—the greed, risk and lack of ethics that drove profits over the last twenty years, but went relatively ignored until the recent collapse. While its recent image advertising campaign is a move in the right direction, it needs to focus within to achieve real change.

Brand 64

Brand Globalization Banking Long-term 64

Harvard Business Review

OCTOBER 8, 2012

We need to slow the erosion and give our personal, social, ethical and legal sensibilities a chance to catch up. Redpepper's Facedeals system analyzes a user's Facebook photos to recognize them as they walk into brick-and-mortar stores and offer real-time discount deals. It seems like a clever system built on open-source software.

Advertising 8

Advertising Technology Learning-by-Doing Discount 8

Harvard Business Review

AUGUST 2, 2018

Team members who aren’t responsible for building an AI system should nonetheless know how it processes information and answers questions. If employees have thought about proper ethical limitations of AI, they can be important guards against its misuse. What is it good at? And what should it never do? What should it never do?

Learning-by-Doing 11

Learning-by-Doing Software Technology Travel 11

Harvard Business Review

NOVEMBER 25, 2016

For example, advertising managers may ask analysts, “What is the most efficient way to use ads to increase sales?” Research from the Institute of Practitioners in Advertising shows that using ads to reduce price sensitivity is typically twice as profitable as trying to increase sales. Is the data clean and easy to analyze?

Analysis 8

Analysis Incubator Advertising Objective 8

Harvard Business Review

DECEMBER 1, 2016

In extreme cases, the sales culture can become toxic, as salespeople make minor ethical compromises to reach short-term goals, and those behaviors evolve and spread. A startup online advertising company in the early days of e-commerce paid its sales force entirely on commission.

Short-term 8

Short-term Succession Long-term Incentives 8

Leading Blog

APRIL 16, 2021

I don’t mean bankruptcy or catastrophic setbacks, but rather the heartbreak associated with hires who quit after lots of training, or money wasted on advertising that didn’t attract customers, or time forever lost on projects that couldn’t be implemented for one reason or another. How do you deal with routine failure?

Learning-by-Doing 255

Learning-by-Doing Long-term Automotive Open-book 255

Harvard Business Review

JULY 25, 2011

to derail a competitor in the advertising business by hacking into its computer systems. "has paid out about $655 million to make embarrassing charges of corporate espionage and anticompetitive behavior go away" in prior episodes. The most eye-opening of Carr's many examples was an effort by a division of News Corp.

Report 12

Report Advertising Learning-by-Doing Media 12

Strategy Driven

FEBRUARY 3, 2012

Some people in your organization will devote much time to promotions, public relations, marketing and advertising. Company collateral literature system. Advertising. Ethics Statement. Few companies can even sustain present levels of sales without some degree of business development. Public Relations Program.

Positioning 50

Positioning Company Strategic Planning Guidelines 50

Harvard Business Review

MAY 8, 2012

In one of the industry's most hotly-contested advertising accounts, dozens of agencies' pitches were winnowed down to two contenders. Values are about people viewing the world entirely through the lens of their belief systems. A pitch for Marriott International was won on the basis of a shared value system, coined, The Sprit to Serve.

Belief Systems 16

Belief Systems Tips Audience CFO 16

Harvard Business Review

JANUARY 5, 2015

Deep learning: Artificially intelligent computers are now capable of deep learning using neural networks, which you can think of as brain-inspired systems capable of translating pixels into English. During the next several months, managers should discuss how to include accountability systems for algorithms. Here are six of note.

Trends 8

Trends Retail Learning-by-Doing Banking 8

Strategy Driven

JULY 23, 2019

For example, health care isn’t just about diagnosis and treatment any more, it’s also about managing data, maintaining customer privacy and implementing technological systems to improve performance. For businesses, the information age means that consumer profiles and targeted advertising are more effective than ever before.

Information 50

Information Compliance Reputation Health Care 50

In the CEO Afterlife

JUNE 8, 2016

Speciality coffee shops are competing with retail brands for consumers’ attention in the grocery aisle, new coffee formats are being introduced (such as single-cup brewing systems), and U.S. We decided to discontinue all of our paper bags, and only give the consumer one choice – the vacuum pack – and come out with bold advertising.”

Brand 100

Brand Brand Management Advertising Management 100