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Marketing First, Technology Second

Strategy Driven

Whenever someone asks me to define marketing, I tell them that a marketer’s primary responsibility is to differentiate because when two competing products are perceived as being the same, consumers are forced to make their choice based on price. A lack of focus equates to a lack of positioning. Brand Positioning.

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Seven Marketing Trends That Guarantee Business Success

Strategy Driven

As we continue to sail on the digital wave, marketing strategies that were once considered the norm are continuously overhauled to keep up with the shifting consumer tastes and technological advances. Discover the top marketing trends shaping the future of today’s companies.

Trends 91
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Modern CMOs: Bridging Creativity with Commercial Acumen

N2Growth Blog

The Evolving Role of the CMO Previously, a Chief Marketing Officer’s or CMO role mainly involved traditional marketing activities like brand management, public relations, and market research. However, recent technological advancements and industry shifts have expanded and evolved this role significantly.

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Key Strategies for Aspiring Entrepreneurs Considering Franchise Ownership

Strategy Driven

Prospective franchisees should delve into the economics of their chosen franchise, factoring in franchise fees, royalties, and advertising costs, among others. Market Research and Demographic Analysis Conducting thorough market research and demographic analysis is non-negotiable for franchise success.

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Marketing: Should You Wait And See Or Jump On The Bandwagon?

Strategy Driven

When it comes to marketing, you’ve got to move fast to make sure you aren’t left behind the times. Whether you feel it’s necessary or not, your rival’s approach to marketing can sway your decision. By failing to invest in the latest trend or piece of technology, you could fall further behind, allowing them to soak up your market share.

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Vanity Phone Numbers’ Effect on Customer Recall and Business Branding

Strategy Driven

In marketing, repetition and ease of recall are critical, and vanity phone numbers tap directly into these psychological drivers. They transform ordinary contact information into memorable catchphrases that stick with consumers long after the advertisement has ended.

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N2Growth Helps Businesses Combine Strategy & Innovation for a Consumer-First Approach to Digital Transformation

N2Growth Blog

Digital technology continues to transform both the retail and consumer experience. That transformation requires adopting new digital technologies in every aspect of business — from product design and operations to customer service and marketing. To stay competitive, brands must innovate and transform.