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Making Sense of Speed, Agility and Innovation

Leading Blog

Or what about being more “agile.” Agile was originally a software technique, meant to shorten software development times and make the development team more accountable to customer needs. From there, everyone is adopting the concept of “agile.” There’s agile marketing, introduced by thought leaders at CMG.

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You Need a Transformational Business Coach

Lead Change Blog

Today, as cycles of technology, market conditions, and competitive environments continue to accelerate, responding in an agile and flexible fashion to that world requires clarity, more than ever before. We live in a volatile, uncertain, complex, and ambiguous world.

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The “Next Practices” of Strategy-Setting

N2Growth Blog

Be dynamic and agile, not routine and static – most “strategy” firms offer inflexible, rigid, complex and time consuming approaches that eat up resources and yield only limited value. We believe company culture is something that should be designed in a deliberate fashion as a part of any strategic planning program.

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What Creativity in Marketing Looks Like Today

Harvard Business Review

What makes marketing creative? Is a creative marketer more artist or entrepreneur? Historically, the term “marketing creative” has been associated with the words and pictures that go into ad campaigns. But marketing, like other corporate functions, has become more complex and rigorous.

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Four Ways to Market Like a Startup

Harvard Business Review

The culture of "big" — big budgets, big campaigns, big reports — has driven marketing decisions and budgets for decades. In an age when consumers decide within seconds whether or not to abandon a web site, big marketers need to act more like agile startups, maneuvering and adapting in real-time.

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Four Ways to Market Like a Startup

Harvard Business Review

The culture of "big" — big budgets, big campaigns, big reports — has driven marketing decisions and budgets for decades. In an age when consumers decide within seconds whether or not to abandon a web site, big marketers need to act more like agile startups, maneuvering and adapting in real-time.

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5 Ways to Help Employees Keep Up with Digital Transformation

Harvard Business Review

“Personal experience makes me a more effective marketer.” This approach helped Connected Home’s Hive “smart thermostat” device become a market leader in just a few years. Help Employees Embrace Agility. Agility is key to success when undertaking digital transformations.

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