Eric Jacobson

JUNE 29, 2019

“Brand helps us engage customers and employees, unleash our competitive advantage, and fuel enduring growth,” explains Lindsay Pedersen, author of the new book, Forging An Iron Clad Brand: A Leader’s Guide.” “And And yet, despite this power of brand, it is grossly underused. What cannot be copied is a relationship. Tell stories.

Brand 50

Brand Competitive Advantage Executive Coaching Brand Management 50

In the CEO Afterlife

AUGUST 1, 2011

Old Brands. by John • August 1, 2011 • Branding , Marketing • 0 Comments. I realize I’ve been around a long time whenever I reminisce about the brands I was associated with in my early career. Maxill apparently has plans to resuscitate Ipana as a “retro brand” in the professional dental market.

Brand 170

Brand CEO Stage-Gate Marketing 170

Skip Prichard

NOVEMBER 16, 2021

Do you consider your personal brand ? Do you manage your company’s reputation? Why is it important to manage your reputation? Lida Citroen , an expert in the field of reputation management, has a resource to anyone who wants tips to build a reputation that can withstand negative influences and becomes stronger over time.

Reputation 121

Reputation Brand How To Media 121

Lead Change Blog

OCTOBER 2, 2018

Lisa offers valuable tips for breaking free from a common self-perception that keeps us from defining our own brand of success. Joel Garfinkle of the Career Advancement Blog submitted Personal Branding at Work. Joel shares: “ Individuals, like companies, have a brand. Leadership Tips for Managing Emotions.

Leadership Development 312

Leadership Development Development Leadership Brand 312

In the CEO Afterlife

AUGUST 1, 2011

Old Brands. by John • August 1, 2011 • Branding , Marketing • 0 Comments. I realize I’ve been around a long time whenever I reminisce about the brands I was associated with in my early career. Maxill apparently has plans to resuscitate Ipana as a “retro brand” in the professional dental market.

Brand 131

Brand CEO Stage-Gate Marketing 131

The Practical Leader

AUGUST 16, 2023

Some managers will complain about a declining work ethic. When we look at 360 assessments or engagement surveys, it’s clear that a more accurate response to these managers is; nobody wants to work for you. Brand management is an inside job. External brand management is multiplied or minimized by workplace culture.

Energy 52

Energy Crisis Absenteeism Leadership 52

Strategy Driven

JANUARY 11, 2016

The start of a calendar year is usually a great time for evaluating the leadership and growth of your organization, and ways to take your own career or company to the next level. Below are a few key lessons from The Strategic MVP on cultivating a personal brand and unleashing one’s ‘inner nerd’ to help you become a true MVP.

Career 50

Career Company Brand Long-term 50

In the CEO Afterlife

APRIL 28, 2012

To most of us, mentors are people of experience and knowledge who help the less experienced advance their careers and/or their education. In the early days of my 40 year business career, I was lucky to work under two gentlemen who instilled several critical success factors that guided me from Brand Manager to CEO.

Mentor 228

Mentor Advertorial Kotter Hamel 228

In the CEO Afterlife

DECEMBER 31, 2011

You’re Not a Real Marketer until You Create a Brand [link]. Brand Managers inherit brands and manage existing franchises. It is not the same as creating a new brand, launching it and watching it grow. Crisis Management: The Ultimate Test of a Leader [link]. Does a Mentor Have to Breathe?

Blog 222

Blog Mission Statement Strategic Planning Brand 222

In the CEO Afterlife

FEBRUARY 26, 2012

My business career is characterized with a bunch of David versus Goliath encounters. As a 23 year-old Macleans Toothpaste Brand Manager in 1970, my colleagues and I competed against powerhouses P&G, Colgate and Unilever. Wherever I went, the major competitor was 20 times larger.

Creativity 240

Creativity Brand Management Marketing Resistance 240

Coaching Tip

JUNE 15, 2015

Self-awareness can directly translate into better choices, and result in more fulfilling careers,” said Global Vice President of the Korn Ferry Institute, Joy Hazucha. “On Building Your Leadership Brand. Managing a Successful Career. A collective focus on personal improvement leads to improvements in the organization.”.

Self-aware 70

Self-aware Rate of Return Analysis Brand Management 70

Coaching Tip

JUNE 29, 2015

Building Your Leadership Brand. Managing a Successful Career. Source: Jeff Wolf: Seven Disciplines of A Leader. Related articles. Leadership Development Investments. Knowing What's Important.

Leadership 70

Leadership Brand Management Open-book Motivation 70

In the CEO Afterlife

JULY 26, 2016

Early in my career, when I worked for a couple of big companies in brand management, I joined my colleagues in nodding to the notion of taking a step back. Administrative companies can be good at doing things right (operational management) but not so good at doing right things (strategic leadership).

Brand 100

Brand Learning-by-Doing Brand Management Proposal 100

Coaching Tip

JUNE 30, 2015

Building Your Leadership Brand. Managing a Successful Career. Source: Jackie Barretta: Primal Teams: Harnessing the Power of Emotions to Fuel Extraordinary Performance. Related articles. Leadership Development Investments.

Bond 70

Bond Team Building Team Brand Management 70

Roundtable Talk

SEPTEMBER 26, 2019

Roundtable Mentor, Krista Mclay, Senior Brand Manager at Nando’s Canada, shared her tips for overcoming feelings of self-doubt as a leader. “Self-awareness is a beautiful thing. It allows us to be better leaders, show off our strengths but it also comes with great awareness of our gaps.” ” READ MORE.

Mentor 28

Mentor Self-aware Brand Management Brand 28

Coaching Tip

JULY 13, 2015

Building Your Leadership Brand. Manage Your Default Behavior. Source: Christine Horner: Awakening Leadership: Embracing Mindfulness, Your Life's Purpose, and the Leader You Were Born to Be . Related articles. Training the Mind.

Leadership 70

Leadership Brand Management Brand Training 70

LDRLB

MARCH 12, 2012

My business career is characterized with many David versus Goliath encounters. As a 23 year-old Macleans Toothpaste Brand Manager in 1970, my colleagues and I competed against powerhouses P&G, Colgate and Unilever. Wherever I went, the major competitor was 20 times larger.

How To 111

How To Brand Management CEO Resistance 111

Skip Prichard

SEPTEMBER 24, 2019

Over the past 27 years of my career in marketing, brand management and executive search + coaching, I’ve found time and again that organizations have blind-spots when hiring talent. How do you influence hiring managers to slow down and find unicorns? I recently spoke with her about her research and work. .

Emotional Intelligence 74

Emotional Intelligence CTO Stress Exit Strategy 74

LDRLB

MARCH 12, 2012

My business career is characterized with many David versus Goliath encounters. As a 23 year-old Macleans Toothpaste Brand Manager in 1970, my colleagues and I competed against powerhouses P&G, Colgate and Unilever. Wherever I went, the major competitor was 20 times larger.

How To 95

How To Brand Management CEO Strategy 95

The Practical Leader

FEBRUARY 27, 2012

Are you engaging and retaining frontline team members through effective employer brand management ? Are you living your brand from the inside out? Is career development fostering engagement ? Do you lead with What or even How and miss the energizing power of Why ? Are you breaking down silos to unleash positive power ?

Simon 58

Simon Discount Hotels Open-book 58

Harvard Business Review

SEPTEMBER 17, 2013

I liked your ideas about personal branding, and I can see how they’d work,” he told me. Yet I’m convinced it’s possible to be real about building connections and developing our personal brands, while still respecting our natural tendencies. Introverts can also use subtle cues to establish their personal brand.

Brand 14

Brand Cialdini Brand Management Conference 14

Harvard Business Review

JULY 29, 2014

Shelly Lazarus has been building brands at Ogilvy & Mather for more than 40 years. Twenty-six years later, having steered successful branding efforts for clients such as IBM, Ford, American Express and Unilever, she was named its Chairman and CEO. and Blackstone recommend to people who want to build their own brand?

Brand 8

Brand CEO Mission Statement Career 8

Harvard Business Review

AUGUST 30, 2017

Music industry veteran Julie Greenwald shares her thoughts on corporate culture, brand management, and talent retention. Chairman and COO Julie Greenwald spent the formative years of her career digging into each department at Def Jam Recordings. What was the key to navigating Atlantic back to the top?

Long-term 8

Long-term Industry COO Succession 8

Harvard Business Review

OCTOBER 26, 2017

But don’t assume your impressive résumé will guarantee you an offer, says Berrin Erdogan, a professor of management at Portland State University and the lead author of a recent study on the subject. “Hiring managers are not always eager to bring on someone who is overqualified.”

How To 13

How To Long-term Marketing Case Study 13

N2Growth Blog

JUNE 11, 2010

In today’s post I’ll share some thoughts on the importance of social media influence in the building of personal and corporate brand equity. Can you generate an increase in revenue and brand equity with social media? Is social media right for business? How does social media compare with other mediums?

Media 368

Media Influence Blog Real Estate 368

Harvard Business Review

MARCH 29, 2012

But as more traditional businesses are being run on software and a larger component of a company's customer experience is being delivered online, everyone from marketing to general management needs to take notice. A few years ago, community managers did not exist.

Technology 14

Technology Venture Capitalist CIO ROI 14

Harvard Business Review

JANUARY 26, 2012

Or this: "What are the differences in careers involving market research compared those in brand management?". If they're known for marketing, you can be sure they do market research. Instead, perhaps this: "How do market research findings influence product design?" Make your case.

Learning-by-Doing 14

Learning-by-Doing Marketing Brand Management Open-book 14

Harvard Business Review

MAY 31, 2013

But as an engineer with young kids points out, when he''s able to hang out with his friends whose wives stay at home, "I think they probably have progressed more in their careers than I have in some ways. Sure, taking care of your kids is "providing." Part of it is psychological: I have to remind myself, I am not a second-class citizen.”.

Dunning 8

Dunning Kleiner Kaplan IPO 8

Harvard Business Review

JANUARY 23, 2014

A few years ago Dave Ulrich, a management thought leader from the University of Michigan, made a comment I found both insightful and profound: “ Every leader needs to have a model of organization design.” An effective organization design model guides a manager in answering five fundamental questions in a thoughtful and well-integrated way.

Ulrich 8

Ulrich Cost Efficiency Consultative 8

Harvard Business Review

APRIL 18, 2017

Turning down an international posting can have negative consequences, especially early in one’s career, when family considerations are assumed to be less of an issue. While we are just beginning to collect hard data on career outcomes, research shows that employees often feel pressured into saying yes. Career Transitions.

Career 9

Career Globalization Constraint Follow-up 9

Harvard Business Review

MARCH 9, 2016

Their stories offer valuable lessons on how to build a startup into an iconic brand. From the outset, all three men viewed themselves as serving in multiple roles: founder, custodian, brand manager, chief financial officer, recruiter, and head of consumer insights. “Entrepreneurs know how difficult it is to create a brand.

Brand 8

Brand Merchandising Chief Financial Officer Retail 8

Harvard Business Review

FEBRUARY 3, 2017

We asked them to assess their workforce and to describe their people management practices, all with an eye toward understanding the drivers of workforce productivity. In other industries brand management matters more, so the A players tend to be clustered there. Know where your A players are (and could be) deployed.

Company 8

Company Sample Software Brand Management 8

In the CEO Afterlife

JUNE 8, 2016

Speciality coffee shops are competing with retail brands for consumers’ attention in the grocery aisle, new coffee formats are being introduced (such as single-cup brewing systems), and U.S. The Vancouver-born brand wasn’t always just premium roast coffee beans. competitors are entering the market.

Brand 100

Brand Brand Management Advertising Management 100

In the CEO Afterlife

APRIL 10, 2011

To ‘entrepreneurs in waiting’ who want to begin their careers in a corporation, I suggest the following: 1. The leaders of these companies aren’t ‘managing the store’; they’re building new stores. Twenty-five years ago Apple’s board recommended Steve Jobs step down and leave the guidance of the company to a ‘professional manager’.

CEO 170

CEO Advice Company Competitive Advantage 170

Roundtable Talk

DECEMBER 17, 2010

Today on our e-Roundtable we took another dive into the topic of personal branding with consultant and trainer, Dorothy Lazovik of the Authentic Leaders Edge. In today’s free agent talent economy, crafting your personal brand (a la Oprah, Trump and Ellen) is not only a smart career strategy, it’s a necessary one.

Brand 43

Brand Blog Godin Mentor 43

Roundtable Talk

NOVEMBER 15, 2011

Ever since Tom Peters wrote Brand You for Fast Company in 1997, there has been a steady stream of advice on how mission-critical it is for us to build and manage our personal brands. From JFK to Trudeau to Harper and even to our own Rob Ford, political campaigns are essentially run on brand power. Happy leading!

Brand 34

Brand Short-term Career Brand Management 34