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Modern CMOs: Bridging Creativity with Commercial Acumen

N2Growth Blog

The Evolving Role of the CMO Previously, a Chief Marketing Officer’s or CMO role mainly involved traditional marketing activities like brand management, public relations, and market research. However, integrating creative innovation within a broader business strategy does not equate to an effortlessly navigable journey.

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Brands, Leadership and the Climate Crisis

Great Leadership By Dan

Guest post from Sean Pillot de Chenecey : Innovation, on which any organisation is so reliant, is about to become more dynamic and challenging than ever. Major action is needed, with businesses in every industry, including the ever-widening area of innovation, having crucial roles to play.

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Personal Branding at Work

Career Advancement

Individuals, like companies, have a brand, I told Stella. Those who are proactive at shaping their own brand identity are more likely to be recognized and to get ahead in the workplace. For example, if one of your desired brand attributes is “creative,” look for opportunities to showcase your creativity at work.

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Do Co-Working Spaces Limit Our Creativity?

The Horizons Tracker

Co-working spaces are often branded as places that are not only communal but creative, where the interactions you get with people you ordinarily wouldn’t rub shoulders with spark a host of new ideas. “Workspace managers may need to leave room for experimentation and allow flexibility.”

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Talent Management in the Digital Age: Attracting and Retaining Top Talent

Strategy Driven

In the bustling business landscape of London, talent management has become a crucial element for organizational success. The digital age has transformed the way businesses operate, necessitating a shift in talent management strategies to keep pace with technological advancements and the evolving workforce.

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How To Innovate And Grow Via Nondisruptive Creation

Eric Jacobson

“It’s what we call non disruptive creation that allows us to innovate and grow without disruption and social pain,” share the authors W. Nondisruptive creation has three distinctive characteristics : First : It can be generated by a scientific invention or a technology-driven innovation. In contrast to ‘creative disruption,’ (i.e.,

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CPG Hiring Trends

N2Growth Blog

Many brands focus their marketing strategies on out-of-home consumption, socializing with friends and family, and humor to generate engagement. Customers demand a real commitment to ESG (Environmental, Social, and Governance) from companies and brands. Is this something you’re seeing happen more often?

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