article thumbnail

Brands, Leadership and the Climate Crisis

Great Leadership By Dan

XR use nonviolent resistance to protest against climate breakdown, biodiversity loss, and the risk of human extinction and ecological collapse. They relate to what I termed ‘reputation capital’ in my first book ‘The Post-Truth Business’ regarding whether a brand is ‘trustworthy, reliable and competent’).

Crisis 290
article thumbnail

Employer Branding and Talent Attraction in a Post-COVID World

HR Digest

Employer Branding can be termed as the identity of a business or enterprise. A strong employer brand is necessary if you want top-of-the-drawer talent and repeat customers. 65% said they would leave an employer being negatively portrayed in the public or social media. Leveraging Social Media and employee ambassadors.

Brand 88
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Brand journalism 101: Tell a Better Story

Women on Business

If you want your company to succeed at brand journalism (aka corporate media gone social), you better know how to tell a good story. Otherwise, be prepared to take a lot of heat from its critics who would be elated to escort “brand journalism” out of 2013 STAT.

Brand 244
article thumbnail

The Climate Crisis and Brand Futures

Strategy Driven

XR use nonviolent resistance to protest against climate breakdown, biodiversity loss, and the risk of human extinction and ecological collapse. They relate to what I termed ‘reputation capital’ in my first book ‘The Post-Truth Business’ regarding whether a brand is ‘trustworthy, reliable and competent’). About the Author.

Crisis 81
article thumbnail

What the NFL Should do NOW to Mitigate a Social Media Crisis

Modern Servant Leader

The NFL ‘s quarterback of their social media strategy is about to be sacked. Whether they admit it or not, the National Football League is currently in the midst of a social media crisis. In responding to this incident, the NFL does not seem to have learned from historic social media crises. Media leadership principles.

Media 192
article thumbnail

How to Build Long-Lasting Customer Relationships? (A Step-by-Step Guide)

Strategy Driven

Hence, it is very easy for customers to switch to new brands that appeal to them more. In fact, according to InMoment , 50% of customers leave a brand for competitors who stay more relevant and satisfy their specific needs. With these changes, maintaining customer relationships is what makes a brand stand out from its competitors.

CRM 113
article thumbnail

Our Stewardship Responsibility

Leading Blog

When you’re building a brand based on emotional engagement rather than transactions, an investment at the personal engagement level is many times more efficient and effective than a media-weighted strategy. They have resisted the urge to gussie it up, to change it, to get rid of it, or to do the wrong thing with it.”.

Meyer 236