Eric Jacobson

APRIL 16, 2017

Here is what they read this past year and recommend adding to your 2017 "to read" list: Paul Smith Organizational Storytelling Speaker, Trainer/Coach, Author The Elegant Pitch: Create a Compelling Recommendation, Build BroadSupport, and Get It Approved , by Mike Figliuolo. "As The Elegant Pitch teaches that and does it well," says Paul.

Books 50

Books Storytelling Leadership Consultative 50

Eric Jacobson

JULY 30, 2023

These leaders project it faithfully out onto the world. Reputational : greater recognition as a trusted and reliable brand that in turn elicits greater customer loyalty. Beyond storytelling you must ensure that all of your corporate systems, structures, and processes align with your purpose.

How To 74

How To Customer Loyalty Operations Objective 74

Eric Jacobson

DECEMBER 19, 2016

Here is what they read this year and recommend adding to your 2017 "to read" list: Paul Smith Organizational Storytelling Speaker, Trainer/Coach, Author The Elegant Pitch: Create a Compelling Recommendation, Build BroadSupport, and Get It Approved , by Mike Figliuolo. "As The Elegant Pitch teaches that and does it well," says Paul.

Books 50

Books Storytelling Consultative Brand 50

Eric Jacobson

OCTOBER 7, 2022

These leaders project it faithfully out onto the world. Reputational : greater recognition as a trusted and reliable brand that in turn elicits greater customer loyalty. Beyond storytelling you must ensure that all of your corporate systems, structures, and processes align with your purpose.

How To 93

How To Customer Loyalty Operations Objective 93

Eric Jacobson

DECEMBER 6, 2022

These leaders project it faithfully out onto the world. Reputational : greater recognition as a trusted and reliable brand that in turn elicits greater customer loyalty. Beyond storytelling you must ensure that all of your corporate systems, structures, and processes align with your purpose.

How To 65

How To Customer Loyalty Operations Objective 65

Eric Jacobson

JULY 5, 2022

These leaders project it faithfully out onto the world. Reputational : greater recognition as a trusted and reliable brand that in turn elicits greater customer loyalty. Beyond storytelling you must ensure that all of your corporate systems, structures, and processes align with your purpose.

How To 65

How To Customer Loyalty Operations Objective 65

Eric Jacobson

FEBRUARY 7, 2022

These leaders project it faithfully out onto the world. Reputational : greater recognition as a trusted and reliable brand that in turn elicits greater customer loyalty. Beyond storytelling you must ensure that all of your corporate systems, structures, and processes align with your purpose.

How To 65

How To Customer Loyalty Operations Objective 65

Harvard Business Review

OCTOBER 20, 2015

Marketers have long known that stories capture consumers’ attention and they commonly weave storytelling into their marketing messages. But as consumer interactions become ever more digital – perhaps because of this — consumers are seeking out real-world interactions with brands and their stories.

Brand 8

Brand Storytelling Trout Retail 8

Harvard Business Review

JUNE 14, 2018

With no reprieve in sight for retailers, the online world is poised to do the same to brand-name consumer products companies. The science of storytelling and brand performance. In fact, the stock market already recognizes this; the sector has declined 13% year-to-date (in comparison, the S&P 500 has seen a 2% gain ).

Brand 8

Brand Retail Customer Loyalty Loyalty 8

Tanveer Naseer

JULY 26, 2016

Heskett published their 10-year research project – “ Corporate Culture and Performance ” – in which they compared companies that intentionally managed their cultures to similar companies that did not. More recently, executives have learned that creating a customer-centric culture can lead to a huge competitive advantage. In 2005, J.

Heskett 100

Heskett Kotter Mission Statement Competitive Advantage 100

Leading Blog

AUGUST 3, 2018

Gallo gives us example after example of how men and women have moved us through storytelling, by weaving a theme with logic, wisdom, and emotion. In the past, they would work alone on individual projects and keep to their own discipline. Create a signature story—a story unique to you and your brand. Carmine Gallo. “If

Open-book 215

Open-book Storytelling McKinsey Maturity 215

Harvard Business Review

JANUARY 12, 2011

Innovation takes time and costs money so projects that aren't clearly linked to your "why" are especially vulnerable to fail. Media:scape project room photograph courtesy of Steelcase Inc. For it to be successfully implemented, your development project needs to be accepted into the operations side of the business.

Innovation 15

Innovation Brand Project Storytelling 15

The Practical Leader

SEPTEMBER 30, 2020

Culture change strategies, programs, branding, and communication campaigns can help shift “how we do things around here.” Key projects and initiatives need owners with technical expertise and leadership skills in coordinating the team and customers, senior executives, and functional managers. ” Further Reading.

Agility 110

Agility Team Leadership Storytelling 110

Harvard Business Review

MAY 9, 2013

Stemming from last month''s Insight Center on visualizing data , I spoke with Linda Boff, GE''s executive director of global brand marketing, about the benefits and challenges of this approach. In trying to do that, the marketing communications brand group is always searching for compelling ways to bring these challenges to life.

Storytelling 8

Storytelling Airlines White Paper Audience 8

Strategy Driven

MAY 9, 2019

Market research is an essential tool in developing and differentiating brands and services But the research business is rapidly being disrupted by the encroachment of SaaS competitors, emerging methodologies, lower pricing and easier consumer access. Change creates opportunity. The insights industry is clearly at a crossroads.

Storytelling 51

Storytelling Marketing Audience Objective 51

Harvard Business Review

OCTOBER 11, 2016

But if you’re presenting to outsiders, or even high-level leaders inside your company, they may not have been following the development process of your project very closely. You may have spent two years working on this project. You and Your Team Series. Make sure you’ve clearly explained the cost of not taking action.

Audience 8

Audience Storytelling Brand Proposal 8

Harvard Business Review

MARCH 18, 2013

To really engage in conversations with stakeholders, brands are developing and curating quality content that cuts through the clutter. The spots and dots only work if they're tightly woven into a consistent and ongoing narrative from and about the brand. Brands like ours need highly creative content — lots of it.

Advertising 8

Advertising Marketing Storytelling Brand 8

Roundtable Talk

JUNE 10, 2010

When you don’t fit “on paper”, become a great storyteller… Stories can create an image that help people visualize how your skillset fits their requirements. Know your personal non-negotiables… culture, organization, people, decision-making, opportunities, projects, autonomy, etc. Don’t compromise. The answer is yes.

Career 37

Career Self-aware Blog Learning-by-Doing 37

Harvard Business Review

JULY 3, 2014

Through good storytelling and by connecting with others who share interests in getting those stories out, we help shape the markets in which GE’s offerings will be able to deliver value. The technology began life as a project to create a battery for a hybrid locomotive; only later was it adapted for other applications.

Innovation 15

Innovation Marketing Incubator Class 15

Harvard Business Review

NOVEMBER 9, 2018

Down-to-earth storytelling, drawing on memorable results, is vastly more powerful than a cerebral, academic style. Take Denise, a talented marketing executive who has helped reinvigorate some of the world’s most iconic retail brands. Another common communication pitfall has to do with use of “we” and “I.”

Career 15

Career CFO Sample Execution 15

Harvard Business Review

OCTOBER 5, 2015

The disruption reveals itself in the fast growth of newer content brands like Refinery29 and Vice , the increased use of technologies like Outbrain and Taboola to drive traffic, and the growth of programmatic approaches to advertising revenue. Creativity sits at the core of brand stewardship, advertising, and content creation.

Media 8

Media Advertising Audience Technology 8

Harvard Business Review

JUNE 7, 2018

The science of storytelling and brand performance. The episodic “pricing project” approach leaves companies well short of full potential. We gathered their self-rating of 42 pricing capabilities and outcomes. Insight Center. Data-Driven Marketing. Sponsored by Google.

B2B 9

B2B Price Survey Company 9

Harvard Business Review

NOVEMBER 25, 2013

They want to show customers and shareholders what’s great about their brands. But the same flow of conversation, images, and ideas that make social media such a powerful storytelling tool also make it extremely dangerous for brand and reputation management.

PR 8

PR Media Marketing Storytelling 8

Harvard Business Review

SEPTEMBER 9, 2015

How could a career that ranged from working with royalty to Fortune 500 brands and startups not pique the curiosity of any hiring managers? I applied everything I knew about marketing and storytelling to build a campaign that would show Silicon Valley companies the kind of value I would bring to their teams.

Tourism 8

Tourism Career Storytelling Marketing 8

Leading Blog

FEBRUARY 22, 2011

As One by Mehrdad Baghai and James Quigley, is the result of a two year research project conducted by Deloitte Touche Tohmatsu Limited, to understand this common leadership challenge and to answer the question, “ What leads to effective collaborations in a wide range of fields? In short, getting people to act as one.

Sports 255

Sports Creativity Bottom-up Motivation 255

Harvard Business Review

JULY 3, 2014

Through good storytelling and by connecting with others who share interests in getting those stories out, we help shape the markets in which GE’s offerings will be able to deliver value. The technology began life as a project to create a battery for a hybrid locomotive; only later was it adapted for other applications.

Innovation 8

Innovation Marketing Incubator Class 8

Harvard Business Review

APRIL 18, 2013

And iDE ''s Last Mile Loo project, an ambitious vision for beyond-grid sanitation systems, that hired a team of seasoned fundraisers to help them win $100K from the Lipman Family Prize at the Wharton School. You don''t need to be a social enterprise or a triple-bottom-line firm, but joining the 30,000+ ethical and sustainable brands in U.S.

Cooper 8

Cooper Customer Loyalty Storytelling Career 8

Tanveer Naseer

JANUARY 6, 2015

Leading Through The Power Of “And” Why It’s Time to Rethink Your Company Brand’s Message. Sheridan makes a strong case that this seemingly expensive and inefficient practice actually increases organizational productivity, learning, innovation, and quality, while reducing stress and fatigue.

Influence 100

Influence Succession Ethics Bureaucracy 100

Harvard Business Review

JANUARY 15, 2016

In many organizations, the typical off-boarding process is a whirlwind of project wrap-ups, paperwork, and exit interviews. Even if you don’t work together again, she still serves as a brand ambassador who could refer business or job candidates, he says. How far in advance of the employee’s end date do you need to start?

Learning-by-Doing 8

Learning-by-Doing Storytelling Cooper Case Study 8

Harvard Business Review

MAY 8, 2017

Instead of focusing on major hotel brands, they pursued the long tail, engaging with more than 1 million inns, B&Bs, and apartment buildings in 200 countries. To change the culture and move into new growth areas, the CEO needs to become “the storyteller in chief,” says Aetna’s Mark Bertolini.

Franchising 14

Franchising CEO Business Model Strategy 14

Harvard Business Review

OCTOBER 6, 2015

A survey by Calling Brands found that working for an organization with a clearly defined purpose is second only to pay and benefits in importance for employees, and ranks ahead of promotion opportunities, job responsibilities, and work culture.

Morale 8

Morale Survey Motivation Human Resources 8

Miles Anthony Smith

NOVEMBER 7, 2019

From winning more customers or donors to elevating your brand’s identity and prominence as a true expert, there are loads of content marketing benefits, chief among them are these 8. It enhances your brand reputation and awareness. They are the choice of some of the most recognizable brands around, and it's easy to see why.

Marketing 105

Marketing Content Audience Brand 105

Harvard Business Review

MAY 30, 2018

The science of storytelling and brand performance. For example, a request to assess how marketing promotions affect sales should also account for the effect of promotions on brand equity. As a result, data libraries often look like the proverbial cluttered closet, where it is hard to separate the insights from the junk.

Marketing 9

Marketing Advertising Learning-by-Doing Survey 9

Ron Edmondson

JANUARY 26, 2013

Has your church spent unhurried time developing a brand that resonates with people in your church and community? Brand Standards. Brand Standards are the compilation of documents where you articulate your key communication messages, establish a visual identity and explore ways to protect your brand. Project Systems.

Storytelling 54

Storytelling Audience Brand Long-term 54

Harvard Business Review

OCTOBER 2, 2015

Data-driven storytelling is poised to be the next big trend in content marketing. Indeed, companies are already harnessing its power at every stage in the customer relationship lifecycle—from building up-front brand awareness to reminding customers of their success. Generate leads from your key audience, like IBM.

Stage-Gate 8

Stage-Gate Brand Content Media 8

Harvard Business Review

JULY 17, 2013

New school marketers, typically those closer to social marketing channels targeted at Millennials, are telling me they''re having a hard time getting their projects funded internally because old school marketers in the C-suite don''t understand the new context and metrics driving social marketing.

Marketing 8

Marketing How To Brand Storytelling 8

Harvard Business Review

DECEMBER 15, 2015

When I work on a data-driven content marketing project, I like to start by imagining my dream headlines or tweets: the discoveries that I would love my data to yield. Once the story becomes clear, craft your message without letting the data overwhelm it. Finding your story. Start with your dream headline. Look for surprises.

Content 8

Content Marketing White Paper Media 8